Anisha Riggs
Beautycounter is a clean beauty brand that has been a pioneer in the industry for its advocacy for transparency and accountability. The company has been working tirelessly to influence legislation and update laws that remove harmful ingredients from beauty products. Beautycounter has formulated a range of skincare and cosmetic products that are free of fragrances and other common allergens, such as parabens, lanolin, and gluten. However, in March 2024, Beautycounter launched its first fragrance collection, Clean Eau de Parfum, marking its entry into the fragrance category. This collection includes five fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin, and Pacific Dreams.
Is Beautycounter Fragrance-Free?
| Characteristics | Values |
|---|---|
| Fragrance-Free | Prior to March 2024, Beautycounter was known for its fragrance-free products. |
| Launch of Fragrance Line | In March 2024, Beautycounter launched its first fragrance line, Clean Eau De Parfum, consisting of 5 fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin, and Pacific Dreams. |
| Clean Fragrance | Beautycounter's fragrances are marketed as "clean" and "non-toxic", with over 300 natural and synthetic ingredients tested for skin irritation and environmental impact. |
| Transparency | Beautycounter has advocated for greater transparency in the beauty industry, including the secretive world of fragrances, and has influenced the passage of state and federal clean beauty laws. |
| Safer Beauty | Beautycounter has supported the Safer Beauty Bill package, which addresses issues such as supply chain transparency, banning harmful ingredients, and protecting overexposed communities. |
| Allergy-Free | Beautycounter's products are generally allergy-free, free from common allergy-causing fragrances, preservatives, topical antibiotics, sunscreens, metals, and other specific ingredients. |
| Hormone-Altering Chemicals | The brand's products are also free from potentially harmful hormone-altering chemicals such as Phthalates, Bisphenols, Parabens, and Benzophenone-3. |
| Gluten and Wheat-Related Ingredients | Beautycounter products are free from added gluten and other wheat-related ingredients, although highly processed derivatives may be included. |
| Dye and Colorants | Their products are also free from dyes and colorants that can cause skin sensitivities. |
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What You'll Learn
Beautycounter's Clean Eau de Parfum collection
The Clean Eau De Parfum collection by Beautycounter is a range of fragrances that are free from harmful and toxic chemicals. The brand has been a pioneer in clean beauty since its launch in 2013, advocating for greater transparency in the beauty industry and working to update legislation and laws that remove harmful ingredients from beauty products.
The Clean Eau De Parfum collection consists of five fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin, and Pacific Dreams. Each scent has been carefully crafted and tested for safety, featuring a range of bright citrus-forward perfumes, subtle sensual scents, and more. For example, Sun Spill contains notes of grapefruit, sweet neroli, rose petals, and warm jasmine, while Hyper Rose offers a fresh take on floral with notes of gardenia, tuberose, jasmine, and rose.
Beautycounter's commitment to creating nontoxic products is evident in this fragrance line, which is free from common allergens and potentially harmful chemicals. The brand has a "Never List" of over 2,800 questionable or harmful chemicals that they have vowed to avoid, including those that are often hidden under catchall descriptors on ingredient lists. This collection sets a new standard for clean fragrance, demonstrating that beautiful scents can also be safe and non-toxic.
The Clean Eau De Parfum collection is a testament to Beautycounter's mission of providing safer products to everyone. With its minimalist packaging and thoroughly vetted formulas, the collection showcases the brand's leadership in clean beauty and its dedication to creating highly covetable, aspirational, and high-performance products that protect the health and safety of consumers.
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The brand's commitment to transparency
Beautycounter is a brand that offers a range of allergy-free and skin-safe products, with all of its ingredients rated for skin health and safety. The brand is committed to transparency and ensuring that its products are free of common allergy-causing ingredients, fragrances, preservatives, and other potentially harmful substances.
One of the key commitments of Beautycounter is to exclude fragrances and the most common allergy-causing botanicals from its formulas. This includes ingredients such as balsam of Peru, cinnamic aldehyde, propolis (bee glue), and many others. By avoiding these fragrance sources, Beautycounter reduces the risk of allergic reactions and skin sensitivities for its customers.
The brand also prioritizes transparency in disclosing the absence of other specific ingredients. For example, Beautycounter products are free of allergy-causing parabens and related esters, such as benzocaine and PPD. They also exclude lanolins, esters, waxes, and other wool-related ingredients, as well as coconut and its derivatives, to ensure their formulas are gentle and suitable for even sensitive skin types.
Beautycounter extends its commitment to transparency beyond just fragrances and allergens. The brand also discloses the exclusion of other potentially harmful substances, such as topical antibiotics like neomycin and bacitracin, added nickel and cobalt, and gluten and other wheat-related ingredients. Additionally, they avoid using hormone-altering chemicals, including phthalates, bisphenols, halogenated phenols (Triclosan), Benzophenone-3, and Perfluoro (PFAS) compounds. By being transparent about the ingredients they choose not to use, Beautycounter demonstrates its dedication to creating safe and trustworthy products for its customers.
Beautycounter's commitment to transparency and safety is evident in its comprehensive approach to disclosing excluded ingredients. By being open about the absence of common allergens, fragrances, and potentially harmful substances, the brand ensures that consumers can make informed choices and trust that its products are gentle and safe for their skin. This transparency fosters a relationship of trust and confidence between the brand and its customers, solidifying Beautycounter's position as a leader in the clean beauty space.
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The fragrance industry's lack of transparency
Beauty brand Beautycounter offers a range of allergy-free skincare and cosmetic products. The brand's products are free of fragrances and other common allergy-causing ingredients, such as balsam of Peru, cinnamic aldehyde, lanolins, esters, and parabens. Beautycounter's commitment to creating fragrance-free products is notable, especially considering the fragrance industry's historical lack of transparency.
The fragrance industry has long been criticised for its secrecy and lack of transparency. Fragrance formulas have been closely guarded, treated as industry secrets rather than ingredient lists. However, with the growing consumer demand for transparency in cosmetics and skincare, the fragrance industry is facing increasing pressure to be more open about its practices.
The lack of transparency in the fragrance industry has been attributed to various factors. One reason is the perception of perfume as an "inaccessible, elitist industry". By maintaining secrecy, the industry engages in gatekeeping, creating an air of exclusivity. Additionally, the industry has argued that transparency could lead to an increase in fragrance counterfeiting.
However, the primary concern regarding the lack of transparency lies in the potential impact on health and safety. Fragrance safety standards are set by the industry's International Fragrance Association (IFRA), which maintains a list of banned or restricted substances. Yet, these safety standards are voluntary, with little to no verification required from manufacturers. As a result, consumers, scientists, healthcare providers, and their patients are often left in the dark about the chemicals they are exposed to in fragranced products. This lack of disclosure has led to concerns about the potential health risks associated with fragrance chemicals, especially endocrine-disrupting compounds that can be harmful even at extremely low levels of exposure.
Despite the challenges, there are signs of progress towards greater transparency in the fragrance industry. Some perfume companies, such as Les Indémodables, have taken the initiative to disclose the exact percentages of raw materials used in their scents. Independent perfumers like Antoine Lie and Christophe Laudamiel have advocated for a code of ethics in the industry, emphasising the importance of respect, copyright protection, and reliable content. Organisations like Breast Cancer Prevention Partners (BCPP) and the Campaign for Safe Cosmetics have also played a pivotal role in urging cosmetic giants like L'Oréal to adopt more transparent practices. While there is still much to be done, the fragrance industry is slowly moving towards a more transparent future.
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The Safer Beauty Bill package
The cosmetics industry has been largely unregulated in the US until 2022, when the Modernization of Cosmetics Regulations Act was passed. Despite this progress, there are still critical gaps in cosmetic safety, especially regarding vulnerable populations such as women of colour and salon workers. This is where the Safer Beauty Bill Package comes in.
- The Cosmetic Fragrance and Flavor Ingredient Right To Know Act: This bill requires that secret and often toxic chemical ingredients be listed on product labels. Fragrance suppliers have long enjoyed protections that allow them to keep fragrance ingredients in personal care products hidden. This bill gives consumers the right to know what they are using on their bodies.
- The Toxic Free Beauty Act: This bill bans the use of the 11 most hazardous chemicals used in personal care products, including mercury, formaldehyde, parabens, phthalates, and phenylenediamines (hair dye chemicals). These chemicals have already been banned in California, Maryland, and the European Union.
- The remaining two bills are not explicitly named in the source material, but the Safer Beauty Bill Package as a whole aims to defend the health of women of colour and salon workers, who are among the most highly exposed to toxic chemicals due to the products marketed to them.
The Beautycounter brand offers a range of allergy-free, skin-safe, and fragrance-free products that align with the goals of the Safer Beauty Bill Package. Their products are free of common allergy-causing ingredients, fragrances, preservatives, topical antibiotics, sunscreens, metals, and harmful hormone-altering chemicals. Beautycounter's commitment to safe and healthy beauty products contributes to the broader effort to make the beauty industry more transparent and accountable.
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Beautycounter's advocacy for safer products
Beautycounter is a pioneer in the clean beauty space, with a mission to get safer products into the hands of everyone. The company has been advocating for improved transparency and accountability in the beauty industry, including lobbying for updated state and federal cosmetics regulations that have remained largely unchanged since 1938.
Beautycounter's advocacy efforts have influenced the passage of 16 state and federal clean beauty laws to date, and they have been vocal supporters of the Safer Beauty Bill package, which includes four bills addressing key issues such as supply chain transparency, banning harmful ingredients, and explicit protections for overexposed communities, including women of colour.
The company's commitment to safer products is evident in their extensive product testing and ingredient vetting processes. Beautycounter has an extensive "Never List" of over 2,800 questionable or harmful chemicals that they have vowed to avoid using in their products. This list includes common allergy-causing ingredients, fragrances, preservatives, topical antibiotics, sunscreens, metals, surfactants, and hormone-altering chemicals. Their products are also free of irritants and dyes that can cause skin sensitivities.
Beautycounter's recent launch into the fragrance category is a testament to their advocacy for safer products. The Clean Eau De Parfum collection consists of five fragrances that are free of harmful chemicals and screened for safety. The company worked with a perfumer to develop a line of "highly covetable, aspirational, and high-performance products" that are also environmentally conscious and nontoxic.
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Frequently asked questions
Beautycounter has been a fragrance-free brand for over a decade. However, in March 2024, the company launched its first fragrance collection, Clean Eau De Parfum, which includes five fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin, and Pacific Dreams.
Beautycounter is the second brand to be Environmental Working Group-certified in fragrance. The company tested over 300 natural and synthetic potential Clean ingredients for possible skin irritation and environmental impact. They also flagged over 60 new ingredients to add to their "Never List", a catalog of over 2,800 questionable or harmful chemicals that they have vowed to avoid.
Beautycounter's founder and CEO, Gregg Renfrew, has always recommended shopping fragrance-free because many offensive chemicals are found in fragrances. However, she recognizes that many consumers purchase fragrances and wants to give people safer solutions that they are confident wearing. Renfrew also wants to continue Beautycounter's history of disruption to create a higher industry standard and protect the health and safety of more people.
