The Beginner's Guide To Choosing And Wearing Cologne

Getting started with cologne can be a daunting task, but it's a great way to express yourself and enhance your confidence. When choosing a cologne, it's important to consider your body chemistry and lifestyle. You may prefer a lighter, citrus-based scent for afternoons and a stronger, musky fragrance for the evening. The concentration of perfume oils in cologne is usually between 2-5%, which makes it a subtle fragrance that won't overpower those around you. When applying cologne, less is more, and it's best to apply it to your pulse points, like your wrists and neck, to let the heat of your body carry the scent. Always apply cologne to clean skin, and be mindful of others, especially those with allergies or sensitivities to strong smells.

Choosing the right cologne for you

Choosing a cologne can be daunting, especially with the plethora of options available. However, understanding the basics of cologne and its application can help you make an informed decision. Here are some tips to guide you in selecting the perfect cologne for yourself.

Understand the notes

Colognes are composed of different "notes," which are the individual scents that make up the overall fragrance. These notes have different weights and evaporate at different rates, creating a unique scent profile over time.

• Top notes: These are the initial, lighter scents that you smell immediately after application. They tend to be fresher, like citrus or floral, and last for about 15 minutes to two hours.
• Middle notes: Also known as heart notes, these are the core of the cologne, with heavier scents like spices or florals. They last for around three to five hours.
• Base notes: These are the boldest scents, often heavier notes like sandalwood or leather, and they can last for up to 10 hours.

Consider the occasion and environment

The right cologne will depend on where and when you plan to wear it. For example, a light, citrus-based scent might be perfect for an afternoon or a workplace environment, while a stronger, spicier scent could be more suitable for an evening out. Additionally, consider the seasonality—choosing a cologne that complements the mood of the weather can be a great way to narrow down your options.

Sample and test colognes

The best way to find the right cologne is to try them out. Many stores offer small samplers or scent blotters, allowing you to experience the fragrance without committing to a purchase. When testing, apply the cologne directly to your skin, as it interacts with your body's chemistry. Remember that colognes evolve over time, so give each scent some time to develop before making a decision.

Trust your instincts

Everyone has unique preferences, and no two people will perceive a cologne in the same way. So, while it's great to seek advice and recommendations, ultimately, you should choose what smells good to you. Go with your instincts and select a cologne that makes you feel confident and enhances your personal style.

Application tips

Once you've chosen your cologne, here are some quick tips for application:

• Apply sparingly. One spray on the chest or wrist is a good starting point.
• Apply to pulse points, like wrists, neck, or behind the ears, as these areas generate heat and help diffuse the fragrance.
• Avoid rubbing the cologne into your skin, as this can alter the scent.
• Store your cologne in a cool, dark place to prevent damage from heat and sunlight.

Applying cologne to the right places

Pulse points

Pulse points are areas of your body that produce a lot of body heat. Applying cologne to these spots will help the fragrance continue to smell good all day long. The best pulse points to apply cologne include:

• The insides of your wrists
• Behind the ears
• The neck
• The chest
• The forearms or inner elbows

Heated areas

Similar to pulse points, heated areas of your body will help diffuse the scent throughout the day and allow it to meld with your body chemistry to develop your signature scent. In addition to the pulse points mentioned above, other heated areas to apply cologne include:

The base of the throat

Tips:

• Choose one or two spots to apply cologne. Applying to too many areas can result in an overwhelming scent for those around you.
• Avoid applying cologne to areas where you sweat excessively, as less appealing smells don't mix well with cologne.
• Always apply cologne to clean skin. Showering first will cleanse your skin and open your pores, providing a good base for the cologne.

How much cologne to apply

Applying cologne is an art form. Too much cologne can be overwhelming, but too little may not be noticeable. The key is to apply sparingly and strategically, so the scent lasts all day. Here are some tips on how much cologne to apply:

Choose the Right Scent

Before thinking about how much cologne to use, it's essential to select the right scent for you. Whether you prefer refreshing citrus, warm spices, oriental wood, or amber musk, choosing the perfect cologne is the first step to perfecting your scent.

Spray or Dab

If your cologne comes in a spray bottle, hold the bottle three to six inches away from your skin and give yourself a light spritz. If your bottle doesn't have a spray nozzle, use the dabbing method. Cover the open bottle with your finger, tip it, then put it down and dab the liquid onto your skin. One small dab is enough; don't double-dab. Wash your hands afterward so you don't transfer the cologne to other objects.

Choose Where to Apply

Apply cologne to your pulse points, the areas of your body that produce a lot of heat. The heat will help the fragrance continue to smell good all day. Good spots include the insides of your wrists, behind the ears, the chest, and the neck. Choose one or two spots instead of applying cologne to every pulse point, as this will likely be overwhelming for those around you.

Less is More

Start with one or two sprays or dabs of cologne and work your way up to four or five if you want a stronger scent. You can also adjust the amount based on where you're going. It's better to be conservative with your cologne at the office, while a stronger scent is more appropriate for a party or dinner.

Don't Rub It In

Rubbing the cologne into your skin changes the way it smells and makes the scent fade faster. Instead, spray or dab it on and let it dry on the skin.

Reapply

Since cologne is a lower-strength fragrance, you'll likely need to reapply every few hours. Instead of spraying all your cologne at the start of the day, use fewer sprays but reapply more often for a subtle scent with staying power.

Mistakes to avoid when applying cologne

Applying cologne is an art form, and if not done properly, it can lead to over-application or a scent that fades too quickly. Here are some common mistakes to avoid when applying cologne:

Spraying on Clothing

Spraying cologne directly onto your clothes prevents it from mixing with your natural oils, which gives it its unique quality. This can also prevent the scent from going through its different scent stages, resulting in a flat and monochrome fragrance. Additionally, spraying cologne on certain fabrics can cause staining or discolouration.

Splashing on Skin

If your cologne doesn't have a spray nozzle, avoid splashing it onto your skin. This can lead to over-application. Instead, place one finger over the opening of the bottle, gently tip it upside down, and then dab the cologne onto your skin.

Walking Through a Mist Cloud

While it may seem like a way to prevent over-application, spraying a mist cloud and walking through it is wasteful and ineffective. Most of the cologne will end up on the floor instead of your body.

Rubbing into Skin

Rubbing cologne into your skin can make the scent fade faster as it breaks the molecular bond in the fragrance. If your cologne doesn't have a spray applicator, simply dab it onto your skin and let it dry.

Applying Too Much

A man's cologne should be subtle and enhance, rather than overpower, his style. Remember, with fragrance, less is more. Start with a light application and reapply as needed. Ask a friend or family member for feedback if you're unsure.

Forgetting Mid and Base Notes

The top notes of a cologne, which you initially smell, evaporate within the first 5 to 15 minutes. Pay attention to the mid and base notes, as they will develop over time and last much longer. These notes are what others will smell on you throughout the day.

How to make your cologne last longer

Applying cologne is an art form. Done right, your cologne can be an important part of your personal style, making you feel more attractive and confident. Here are some tips to help your cologne last longer:

Apply After a Shower

The best time to apply cologne is after a bath or shower. The remaining moisture on your skin gives the scent something to latch on to. Spraying cologne on freshly washed and damp skin strengthens its staying power, keeping you smelling fantastic all day. Remember to let it dry off before getting dressed, to prevent the fragrance from staining your clothes or jewelry.

Moisturise Beforehand

Applying lotion or moisturiser prevents dryness and aging. It also helps keep your favourite scent potent all day. The moisturiser creates an adequate base for your fragrance. Apply an unscented lotion or matching moisturiser before spritzing on your cologne. Moisturised skin retains the scent for longer.

Apply to Pulse Points

Your pulse points are the regions on the nape of your neck, inside your elbows, wrists, and the back of your knees. These particular points react to the natural changes in your body temperature, helping you diffuse your signature scent across your entire body throughout the day. Spraying your ankles and calves with cologne also causes the smell to rise.

Apply to the Top of Your Ears

This may sound counterintuitive, but it’s a proven technique: the oilier your skin, the better it will hold the fragrance. To take advantage of this, apply some cologne to areas with natural oils, such as the top of your ears and behind your earlobes, for a longer-lasting scent.

Don't Rub It In

It's a common mistake to rub cologne into the skin, but this can shorten its lifespan. Instead, lightly dab the cologne onto your pulse points, as this gentle application method won’t break down the aroma and will help it last longer.

Don't Shake the Bottle

Be sure to handle your cologne bottle carefully: avoid shaking it before applying, as this introduces air into the bottle and can reduce the fragrance’s distinction and overall quality.

Layer Your Fragrances

There’s a reason that most fragrances these days are made with corresponding soaps, aftershaves, and body balms. By using these complementary products, you remove competing scents from your aroma repertoire, which could otherwise detract from the bouquet of your cologne.

Don't Overapply

Logically, you might think that simply spraying yourself with more cologne will make the smell last longer. But the truth is, the only thing you’re doing by dousing yourself is front-loading the day; chances are, you’ll still be scentless by the same time, but everyone will hate you for over-odouring their morning. So keep it to a spritz or two, max. You can always double down later.

Don't Spray on Your Clothes

Store It Correctly

To preserve the potency and aroma of your cologne, it’s essential to store it in a location that shields it from extreme temperatures and humidity. Keep your bottle in a cool, dry place away from direct sunlight, such as your bedroom or closet, to ensure your cologne remains vibrant and long-lasting.

Frequently asked questions