The Art Of Applying Cologne: A Gq Guide

Knowing how to apply cologne is an essential part of a grooming routine. A few spritzes of cologne can be the perfect finishing touch, but it's important not to overdo it. The best time to apply cologne is right after a shower, as your pores are more open, allowing the scent to seep into the skin and last longer. It's also a good idea to moisturize beforehand, as cologne absorbs more efficiently into moisturized skin. When applying, avoid spraying directly onto your chest, clothes, or neck. Instead, opt for a spritz on each wrist, and then dab your neck. This method ensures that you don't use too much and that your cologne won't be overpowering to those around you.

Spray on your wrists and neck

When applying cologne, it's important to remember that less is more. A single spritz on each wrist and a dab on your neck is sufficient. This method of application is known as "The Spray 'n' Dab".

Pulse points, where the veins and arteries are closer to the surface of the skin, are warmer than the rest of the body. This warmth helps scents develop and linger, allowing the middle and base notes of the cologne to shine. The wrists and neck are common pulse points, which is why they are ideal locations for cologne application.

However, it's important to note that the neck should not be sprayed directly. Instead, spray the cologne onto your wrists and then gently dab it onto your neck. This technique ensures that you don't apply too much cologne to your neck, which can be overwhelming for both yourself and those around you.

Additionally, the wrists and neck are areas where your skin meets the air most often. This means that you'll be able to enjoy your cologne throughout the day as the scent is carried by the air.

Remember, when it comes to cologne, subtlety is key. You want to leave a pleasant impression, not overwhelm people with an overpowering scent.

Don't spray directly on your clothes or chest

Why you shouldn't spray cologne directly on your clothes or chest

There are several reasons why you shouldn't spray cologne directly on your clothes or chest. Firstly, it can be overwhelming for those around you. Cologne is meant to be discovered gradually, not announced with a single spritz. Spraying directly onto your chest or clothes can result in an intense concentration of the fragrance that hits people like a wall, which is unpleasant and may trigger allergies or headaches.

Secondly, colognes are often alcohol-based, and spraying them directly onto your clothes can damage the fabric. The alcohol can stain or discolour certain fabrics, especially if they are delicate or light-coloured. The scent will also dissipate more quickly due to airflow, defeating the purpose of applying the cologne in the first place.

Instead, apply cologne to your skin, specifically your wrists and neck. This allows the scent to be more subtle and natural, and it will wear off gradually throughout the day. Applying cologne to your wrists is ideal because pulse points, where veins and arteries are closer to the surface of the skin, are warmer than the rest of the body. This warmth helps scents remain strong while also fully developing them so that they’re able to linger on the rich, long-lasting middle and base notes.

However, it's important to avoid rubbing your wrists together after applying cologne, as this can "bruise the scent", causing it to break down faster. Instead, let the cologne dry naturally, and you'll be left with a pleasant, long-lasting fragrance.

Moisturise your skin first

Applying cologne to dry skin is a bit like trying to water dry soil after a long drought—it won't absorb as well, and the liquid will evaporate more quickly. So, if you want your cologne to stick around for longer, it's important to moisturise your skin before applying cologne.

The ideal time to apply cologne is right after a shower, when your pores are most open, allowing the cologne to seep into your skin. However, if you're applying cologne later in the day, or if your skin is prone to dryness, be sure to moisturise before spraying. This will ensure that the cologne has a hydrated base to absorb into, prolonging its aroma.

When choosing a moisturiser, opt for a fragrance-free or lightly scented option. This will help to create a neutral base for your cologne, ensuring that the scent isn't altered or overpowered by competing fragrances. A good moisturiser will also help to nourish and protect your skin, creating a smooth canvas for your cologne.

If you have particularly dry skin, you may want to consider investing in a richer, more intensive moisturiser. Look for ingredients like shea butter, hyaluronic acid, or natural oils, which are known for their hydrating and moisturising properties. Applying a generous amount of moisturiser to your skin will create a barrier that locks in moisture, providing an ideal base for your cologne.

By taking the time to moisturise your skin before applying cologne, you'll not only improve the longevity of the scent but also ensure that your skin is soft, supple, and healthy. This simple step can make a big difference in how your cologne performs throughout the day.

Apply after a shower

Applying cologne after a shower is a great way to ensure the scent lasts longer. Here's a step-by-step guide to achieving the perfect fragrance application post-shower:

Step 1: Time it right

Wait until you have finished your shower and are about to step out. This is the perfect time to apply cologne as your pores are at their most open, allowing the fragrance to seep into your skin.

Step 2: Moisturise

Before applying cologne, it's a good idea to moisturise your skin. Just like how dry ground struggles to retain water, dry skin will have trouble absorbing the cologne, causing it to evaporate more quickly. Moisturising will ensure the fragrance has something to stick to, making it last longer.

Step 3: Spray Strategically

When it comes to spraying your cologne, less is more. Avoid spraying directly onto your chest, clothes, or neck. Instead, opt for one squirt on each wrist, and then dab your neck. This method ensures you don't overdo it and end up with a strong scent that overpowers those around you.

Step 4: Avoid Rubbing

Resist the urge to rub your wrists together after applying cologne. Doing so can "bruise the scent", causing it to break down faster.

Step 5: Store it Right

Keep your cologne bottle somewhere cool, dark, and dry. Avoid storing it in the bathroom, as heat, humidity, and light can speed up the breakdown of the fragrance. A cool, dark place like your nightstand is ideal.

Store cologne in a cool, dark place

When it comes to storing cologne, it's important to remember that heat, humidity, and light can speed up the breakdown of the fragrance. Therefore, the ideal storage conditions for cologne are cool, dry, and dark.

The bathroom, for instance, is not an ideal place to store cologne due to the heat and humidity it experiences. Instead, opt for somewhere like your nightstand, or any other cool, dark place.

By storing your cologne in a cool, dark place, you can help prolong its lifespan and maintain its scent. This way, you can ensure that you're getting the most out of your fragrance and that it will last you for a long time.

Additionally, it's worth noting that the lifespan of a bottle of cologne is typically only one year. Even if you haven't finished the bottle, it's recommended to replace it after twelve months to ensure you're wearing a fresh and pleasant-smelling fragrance.

Frequently asked questions