Brut is a men's grooming and fragrance product line, first launched in 1964 by the American firm Fabergé Inc. It is now owned by Unilever, except in the United States, Canada, Mexico, Puerto Rico, Latin America and Australia, where it is owned by other companies.
Brut is a well-known, masculine scent, with top notes of citrus, and hints of spicy woods. It is recommended for evening wear.
The Brut line includes aftershave, cologne, balms, and deodorant. The cologne is available in a glass bottle, and the aftershave in a plastic bottle.
To apply Brut cologne, simply spray it onto your skin.
Characteristics | Values |
---|---|
Brand | Brut |
Introduced | 1960s |
Brand owner | Unilever |
Fragrance type | Aromatic Fougere |
Top notes | Citrus, Lavender, Anise, Bergamot, Basil, Orange Blossom, Lemon |
Middle notes | Ylang-Ylang, Geranium, Jasmine |
Base notes | Coumarin, Musk, Sandalwood, Oakmoss, Tonka Bean, Vanilla, Vetiver, Patchouli |
Target audience | Men |
Best worn | Evening |
What You'll Learn
Where to buy Brut cologne
United States, Canada, Mexico, Puerto Rico, and Latin America
In these regions, Brut is owned by High Ridge Brands Company. You can find Brut products at Walmart, where they offer the classic scent splash in 7 oz for $5.64, as well as other Brut fragrances and sets. You can also find Brut cologne on Amazon, where a 5 oz bottle of the classic scent is priced at $12.15.
Australia, New Zealand, and the Pacific Islands
In these regions, Brut is owned by Pharmacare Laboratories. You can likely find Brut products at your local supermarket or pharmacy, such as Boots, where a 100ml bottle of the original aftershave costs around £8.
United Kingdom, France, and the Far East
Unilever sells Brut in these regions, and it has a significant market presence. You should be able to find Brut cologne at local stores or online retailers, such as Amazon.
Brazil
While Brut is also sold in Brazil, it is unclear where to buy it. However, they offer a Brut-branded lather shaving cream with the classic Brut fragrance.
Germany
Brut cologne is available in Germany, as evidenced by positive reviews from German customers on Amazon.com.
Spain
Brut cologne is available in Spain, as some customers have left reviews in Spanish on Amazon.com.
France
Brut cologne is also available in France, although one French customer review on Amazon.com mentions that the fragrance is a little strong for their preference.
Other Regions
Brut cologne may be available in other regions not mentioned above, as it is a globally marketed brand. Your best bet is to check local stores, supermarkets, or pharmacies, or online retailers like Amazon.
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The scent of Brut cologne
The cologne has been described as a flowery fragrance, a masculine scent, and a woody, vanilla, and green scent. It has also been described as a barbershop scent, a fresh, clean scent, and a powdery, floral, and woody scent.
The top notes of Brut cologne include anise, lavender, bergamot, basil, and lemon. The middle notes are ylang-ylang, geranium, and jasmine, and the base notes are oakmoss, patchouli, vetiver, tonka bean, sandalwood, and vanilla.
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The history of Brut cologne
Brut's signature fragrances have empowered men across the world to wear its fragrances with confidence, charm, and character. It has set the bold standard for prestige masculine scents and is often associated with masculinity and father figures.
Over the years, Brut expanded its product line to include aftershave, balms, and deodorant. The brand has also diversified into different fragrances such as Brut Oceans, Musk, and Attraction Totale.
Celebrity endorsements have also played a significant role in Brut's history, with famous athletes, footballers, and boxers appearing in its advertising campaigns.
Today, Brut continues to be a popular and recognisable fragrance, with big markets in the United Kingdom, France, and the Far East.
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How to apply Brut cologne
Brut is a brand name for a line of men's grooming and fragrance products. It was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever. It is still one of the most well-known, fragrance-led male personal care brands preferred by men around the world.
There are a few different ways to apply Brut cologne, depending on your preference. Here are some tips on how to apply it:
- Spray or splash the cologne on your pulse points, such as your wrists, neck, and chest. These areas will generate heat, which will help the fragrance to diffuse throughout the day.
- If you want a more subtle scent, spray the cologne in front of you and walk into the mist. This will give you a lighter application.
- You can also apply Brut cologne to your hair. Spray a small amount onto your fingertips and run your fingers through your hair.
- For an all-over scent, you can add a few drops of Brut cologne to your bath or shower.
- To make the scent last longer, apply a moisturiser or lotion before applying the cologne. This will help the fragrance to adhere to your skin.
- If you want an intense scent, apply Brut cologne to your pulse points and then spray it onto your clothes.
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The price of Brut cologne
Other retailers, such as Directcosmetics.com, offer Brut cologne at different price points. For example, the Brut Original Eau de Toilette Spray 100ml is £5.49, while the Brut Eau de Toilette 100ml is £12.99.
It's worth noting that Brut cologne is widely available and can be purchased at local stores, supermarkets, and online retailers, so prices may vary depending on the seller.
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Frequently asked questions
Brut cologne is typically applied to the skin or clothing. It can be worn daily and is suitable for both casual and formal occasions.
The longevity of Brut cologne varies depending on the formulation and individual skin chemistry. The original Brut cologne had stronger longevity, while the current formulation may need to be reapplied after an hour or two.
Brut cologne can be purchased online or at local stores and supermarkets. It is widely available and affordable, making it a popular choice for many.