
Orebella is a fragrance brand founded by Bella Hadid, offering a collection of genderless scents that defy traditional gender and age barriers. The brand launched three perfumes in May 2024: Blooming Fire, Window2Soul, and Salted Muse. Each perfume is crafted using an oil blend of snow mushroom and camellia, almond, olive, jojoba, and shea oils, infusing the skin with scent and hydration. The perfumes are available in three sizes: a 50ml bottle for $72, a 100ml version for $100, and a 10ml travel size for $35.
| Characteristics | Values |
|---|---|
| Brand | Ôrəbella |
| Founder | Bella Hadid |
| Perfumer | Clement Gavarry |
| Fragrances | BLOOMING FIRE, WINDOW2SOUL, SALTED MUSE, NIGHTCAP |
| Fragrance Type | Genderless, Aromatherapy |
| Base | Essential oils and skin-friendly oil |
| Bottle Sizes | 50ml, 100ml, 10ml |
| Bottle Prices | $72, $100, $35 |
| Stand Price | $35 |
| Notes | Tahitian monoi flower, woody patchouli, spiced cardamom, bergamot, mint, lemon, rose, jasmine, geranium, tonka bean, snow mushroom, almond, olive, jojoba, shea oils |
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What You'll Learn

Orebella's genderless perfumes
Ôrəbella is a new fragrance brand founded by Bella Hadid that offers genderless perfumes crafted using aromatherapy and designed to boost your mood and personal aura. Unlike most fragrances on the market, which use alcohol as a base, Ôrəbella uses essential oils blended into a skin-friendly oil that won't irritate sensitive skin. The brand currently offers three genderless scents: BLOOMING FIRE, WINDOW2SOUL, and SALTED MUSE. Each perfume is created using an oil blend made from ingredients such as snow mushroom, camellia oil, almond oil, olive oil, jojoba oil, and shea oil, which infuse the skin with scent and hydration.
The BLOOMING FIRE scent is a balanced blend of Tahitian monoi flower, woody patchouli, spiced cardamom, and vibrant bergamot. It offers a tropical, beachy aroma with bright and sensual notes. WINDOW2SOUL, created by Senior Perfumer at Firmenich, Clement Gavarry, is a more distinctly floral perfume with notes of mint, lemon, rose, jasmine, and geranium. Its tonka bean note lies close to the skin. NIGHTCAP, also crafted by Gavarry, features woody notes and addictive scents that ground and balance emotions.
Ôrəbella's bi-phase formula, which requires a simple shake before application, moisturizes the skin while delivering a long-lasting fragrance. The fusion of the two layers creates a magnetic perfume that melds seamlessly with the skin. The first layer nourishes the skin with its proprietary 'Ôrəlixir™ base, while the second layer boosts the mood and aura with blends of aromatherapy essential oils and fine fragrance notes. Ôrəbella's packaging pays homage to Bella's passion for vintage perfumery and the earth, with each geode-shaped bottle crafted to be held in the palm of your hand.
The perfumes are available in three sizes: a 50mL bottle for $72, a 100mL version for $100, and a 10mL travel size for $35. The brand also offers a gilded perfume stand for $35. Ôrəbella's collection of transcendent scents defies traditional gender and age barriers, promoting self-confidence and a healthy daily ritual. By banning over 1,300 ingredients and adhering to strict third-party safety standards, the brand ensures a clean and cruelty-free product.
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Price points for different sizes
Ôrabella is a new fragrance brand by Bella Hadid, featuring a line of genderless scents. Ôrabella offers three perfumes: Blooming Fire, Window2Soul, and Salted Muse, as well as a fourth scent, Nightcap, which is also in development. The perfumes are designed to boost your mood and personal aura, with a formula that moisturizes the skin and delivers a long-lasting fragrance.
The brand offers three different sizes to cater to varying needs and budgets. The first is a 10ml travel-sized bottle, perfect for those who want to trial the perfume or need a small, portable option for on-the-go touch-ups. This handy, pocket-sized spray is priced at $35.
For those seeking a more standard-sized bottle, the 50ml option is available for $72. This size is ideal for everyday use and offers good value for money. However, if you are looking for a larger bottle to keep at home or to ensure your favourite scent lasts a long time, the 100ml bottle is available for $100.
The price points for Ôrabella perfumes reflect the quality and craftsmanship that has gone into creating these unique fragrances. With their bi-phase formula, natural ingredients, and aromatherapy benefits, these perfumes offer a luxurious and sensory experience.
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The brand's unique formula
Ôrəbella is a new fragrance brand that offers a unique line of perfumes that are quite unlike anything else on the market. The brand features three genderless scents: Blooming Fire, Window2Soul, and Salted Muse. These perfumes are crafted using aromatherapy to boost your mood and personal aura.
Unlike most fragrances, which use alcohol as a base, Ôrəbella uses essential oils blended into a skin-friendly oil that won't irritate sensitive skin. The brand's bi-phase formula consists of two layers that are activated when shaken, creating a magnetic perfume that seamlessly melds with the skin. The first layer nourishes and hydrates the skin with its proprietary 'Ôrəlixir™ base, made from snow mushroom and a blend of five oils: camellia, almond, olive, jojoba, and shea. This layer also extends the scent's longevity.
The second layer enhances the fragrance experience by infusing the skin with scent and hydration. It contains blends of aromatherapy essential oils and fine fragrance notes, crafted from the highest quality, responsibly sourced ingredients. These oils not only boost the scent's potency but also provide an immersive, long-lasting fragrance experience.
The brand was founded by Bella Hadid, and its packaging pays homage to her passion for vintage perfumery and nature. Each geode-shaped bottle is designed to be held in the palm of your hand, inviting a sensory experience. Ôrəbella's formulas are designed in collaboration with esteemed fragrance houses Firmenich and Robertet, ensuring a clean and cruelty-free product. By banning over 1,300 ingredients and adhering to strict safety standards, the brand prioritizes creating a product that promotes self-confidence and a healthy daily ritual.
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The scent of Blooming Fire
Ôrabella is a new fragrance brand by Bella Hadid, featuring genderless scents crafted using aromatherapy to boost your mood and personal aura. The brand offers an array of sizes and prices for its perfumes, with a 50ml bottle retailing for $72, a 100ml version for $100, and a 10ml travel size for $35.
One of its signature scents is Blooming Fire, a fragrance that evokes a tropical oasis with its blend of aromas. At its heart is the tropical monoi flower, which exudes a beachy, buttery scent reminiscent of decent tanning lotion. This floral essence is complemented by the earthy notes of long-lasting patchouli and spicy cardamom, adding a grounded and sensual touch to the perfume.
The exotic bergamot in Blooming Fire brings a sun-drenched heat to the scent, making it ideal for summertime wear. The perfume's creamy, serum-like consistency is designed to be spritzed directly onto the skin, providing a nourishing and long-lasting fragrance experience.
The unique bi-phase formula of Blooming Fire sets it apart from other perfumes. By shaking the bottle, you activate the fusion of two layers that seamlessly meld with the skin. The first layer nourishes the skin with the brand's proprietary 'Ôrəlixir™ base, enriched with hydrating snow mushroom and a moisturising blend of camellia, almond, olive, jojoba, and shea oils.
The second layer of the perfume enhances your mood and aura with carefully crafted blends of aromatherapy essential oils and fine fragrance notes. Blooming Fire, true to its name, is a warm and captivating scent that leaves a lasting impression, making it a favourite for those seeking a signature fragrance during the sunny season.
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The packaging and bottle design
Ôrəbella, the fragrance brand founded by Bella Hadid, offers perfumes that are not only unique and captivating in their scent but also in their packaging and bottle design. The brand's three genderless perfumes, BLOOMING FIRE, WINDOW2SOUL, and SALTED MUSE, are presented in a distinctive and thoughtful package that reflects the brand's essence.
The Ôrəbella perfume bottles are designed with a geode-shaped silhouette, crafted to be comfortably held in the palm of your hand. This ergonomic shape invites you to embrace the perfume as a part of your daily ritual, encouraging a moment of connection and self-care. The bottle's shape also evokes a sense of natural beauty, reminiscent of earth's treasures and crystals.
The packaging of Ôrəbella pays homage to Bella's passion for vintage perfumery and her connection to the earth. It captures a timeless and elegant aesthetic, reflecting the brand's commitment to creating clean and cruelty-free products. The attention to detail in the packaging extends to the use of heartfelt intention, ensuring that the unboxing experience is just as memorable as the scent itself.
Each perfume bottle is carefully encased in packaging that reflects the brand's dedication to sustainability and natural ingredients. The boxes are designed with an eco-conscious mindset, using sustainable materials that are kind to the earth. The unboxing experience reveals a carefully curated layout, with each element thoughtfully placed to showcase the beauty of the bottle and its accompanying accessories, such as the gilded perfume stand.
The overall design of the Ôrəbella perfume bottles and packaging creates a sense of luxury and ritual. The brand's attention to detail, from the shape of the bottle to the unboxing experience, showcases a thoughtful approach to fragrance presentation. The design not only protects the precious liquid within but also transforms the act of applying perfume into a moment of self-care and connection to nature.
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Frequently asked questions
$72.
Yes, there is a 100ml version for $100 and a 10ml travel size for $35.
The three genderless fragrances are BLOOMING FIRE, WINDOW2SOUL, and SALTED MUSE.
Orabella perfumes are inspired by nature's healing power and are designed to boost your mood and personal aura. They are also cruelty-free and made with natural ingredients.










































