
Italian fashion house Moschino has been producing luxury fragrances since 1987. The brand is known for its playful designs and eccentric social commentary, with a range of perfumes that are loved by celebrities such as Katy Perry, Rihanna and Rita Ora. With prices starting at £49.99, Moschino perfumes are considered an affordable luxury item. The brand has two main lines: Moschino, which includes men's and women's clothing, and Cheap and Chic, a women's secondary line. Moschino's first fragrance, Moschino for Women, was launched in 1987, with Moschino for Men following in 1990. Since then, the brand has continued to produce a range of iconic fragrances, including bestsellers Moschino Toy2 and Moschino Toy Boy.
| Characteristics | Values |
|---|---|
| First fragrance launched | 1987 |
| Target audience | Men and women |
| Brand type | Italian fashion design house |
| Brand founder | Franco Moschino |
| Fragrance designers | Olivier Cresp, Olivier Polge, Antoine Maisondieu, Guillaume Flavigny, Vincente Marcello, Ilias Ermenidis, Alberto Morillas, Olivier Pescheux, Nathalie Lorson, Alexandra Kosinski, Fabrice Pellegrin, Domitille Michalon Bertier, IFF, and Yann Vasnier |
| Price | £49.99 |
| Fragrance type | Floral, musk, citrus, ocean, fresh water, sweet, woody |
| Fragrance reviews | Conflicting reviews, some like the scent, some don't |
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What You'll Learn
- Moschino's first fragrance, Moschino for Women, was launched in 1987
- The company has produced fragrances for men and women since 1990
- Cheap & Chic is a fun, floral, and musky perfume for women
- Moschino Toy2 and Moschino Toy Boy are celebrity-approved bestsellers
- Prices for Moschino perfumes start at £49.99

Moschino's first fragrance, Moschino for Women, was launched in 1987
Moschino is an Italian fashion design house founded in 1983 by Franco Moschino. The brand is known for its playful, eccentric designs and social commentary. Four years after its inception, the company launched its first fragrance, Moschino for Women, in 1987. This was followed by Moschino for Men in 1990, and the company has continued to produce fragrances for men and women under both its primary Moschino label and its Cheap and Chic brand.
The first Moschino fragrance, Moschino for Women, was launched the same year that the company opened its first boutique in Milan, Italy. The brand's early success was marked by this expansion into fragrance, which remains a key category for the company today. Moschino's playful aesthetic and social commentary are often reflected in the fragrance bottle designs and campaigns, which have become highly recognisable.
Moschino's fragrances are created in collaboration with renowned perfumers, including Olivier Cresp, Olivier Polge, and Nathalie Lorson, among others. The brand's perfumes are known for their unique and innovative scent combinations, as well as their eye-catching packaging. The Cheap and Chic fragrance, launched in 1995, is a notable example of Moschino's quirky approach to fragrance. The bottle design stood out with its resemblance to the cartoon figure Olive Oyl, and the scent has been described as a fun, potent floral perfume with citrusy, woody, and musky notes.
Moschino's fragrances have gained a dedicated following, with fans praising the brand's unique scent profiles and long-lasting formulas. The perfumes are also known for their ability to evoke emotions and memories, with some reviewers recalling their first experience of the fragrances and the impact they have had on their lives. Today, Moschino continues to build on its fragrance portfolio, with the most recent edition launched in 2023, showcasing the brand's ongoing commitment to creating iconic and memorable scents.
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The company has produced fragrances for men and women since 1990
Moschino is an Italian fashion design house founded in 1983 by Franco Moschino, known for its playful, eccentric, and colourful designs. The company has produced fragrances for men and women since 1990, with its first fragrance, Moschino for Women, launched in 1987. This was followed by Moschino for Men in 1990, and the company has continued to create fragrances for both men and women under its main Moschino and Cheap and Chic brands. The Cheap and Chic line, created in 1988, features a unique bottle design that resembles the cartoon character Olive Oyl. The scent is described as fresh and
Moschino's fragrances are known for their quirky and vibrant designs, attracting many A-list celebrities, including Katy Perry, Rihanna, and Rita Ora. The brand has produced numerous iconic fragrances over the years, including the bestsellers Moschino Toy2 and Moschino Toy Boy. The perfumes are created in collaboration with renowned perfumers such as Olivier Cresp, Olivier Polge, and Nathalie Lorson, among others.
The price range for Moschino perfumes varies, with some sources indicating prices starting from £49.99. The brand has expanded beyond fragrances to offer a range of accessories, jewellery, cosmetics, and even a signature hotel, Maison Moschino, which opened in 2010.
Since its inception, Moschino has become synonymous with contemporary and youthful designs, making it a beloved luxury label worldwide. The company continues to innovate and create unique fragrances that capture the essence of its playful and eccentric spirit.
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Cheap & Chic is a fun, floral, and musky perfume for women
Moschino is an Italian fashion design house founded by Franco Moschino in 1983. The brand is known for its playful, eccentric, and colourful designs. It offers a diverse range of fragrances, including Cheap & Chic, a fun, floral, and musky perfume for women.
Cheap & Chic by Moschino is an affordable yet elegant fragrance with a unique blend of notes. It has a creamy, lemony fragrance with a hint of spice, including rose, vanilla, and sandalwood. It also has powdery violet-iris notes, giving it a grown-up chic air. The sweet citrus and floral notes add a playful touch, making it a perfect scent for springtime or summer. The perfume is long-lasting and has a strong initial spray that settles into a light, pleasant fragrance.
The bottle design is described as "weird" and "unusual", reflecting the playful nature of the scent. The perfume has received positive reviews, with customers praising its quality, durability, and unique scent. It is considered a good value for money and is suitable for everyday wear or special occasions.
The Cheap & Chic line by Moschino captures the brand's playful and innovative approach to style and fragrance. The perfume embodies the essence of Italian luxury and sophistication, offering a timeless and fun scent experience. It is a versatile fragrance that can be worn casually or to special events, making it a versatile addition to any woman's perfume collection.
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Moschino Toy2 and Moschino Toy Boy are celebrity-approved bestsellers
Moschino is an Italian fashion design house founded in 1983 by Franco Moschino. The brand is known for its playful designs and social commentary. It offers accessories, jewellery, cosmetics, and fragrances. The company's first fragrance, Moschino for Women, was launched in 1987, with Moschino for Men following in 1990. Since then, the company has continued to produce fragrances for men and women.
Toy 2 by Moschino, launched in 2018, is a popular fragrance for women. It is a Floral Woody Musk perfume with top notes of apple, mandarin orange, and magnolia; middle notes of white currant, peony, and jasmine; and base notes of musk, sandalwood, and amberwood. The scent is described as fresh and feminine, perfect for spring and summer, with a citrus opening and a laundry-fresh dry-down. The bottle design is fun and unique, featuring the legendary Moschino bear.
Toy 2 Pearl, launched in 2023, is the latest addition to the Toy collection, offering a unisex fragrance. It has top notes of lemon, sorbet, and oregano; middle notes of sand, freesia, and jasmine; and base notes of musk, cypress, and vetiver. The scent has been described as having a marine-like impression, with fruity and spicy aromas, and a peppery amber dry-down. The bottle design is adorable, with an "oil spill" aesthetic.
Toy Boy, launched in 2019, is a fragrance designed specifically for men. It is a Woody Spicy cologne with top notes of pink pepper, pear, Indonesian nutmeg, elemi, and bergamot; middle notes of rose, clove, magnolia and flax; and base notes of Haitian vetiver, cashmeran, sandalwood, sylkolide, and amber. The fragrance is described as elegant with a touch of irony, and the iconic bear-shaped bottle is lacquered in opaque black. The face of the perfume is Brazilian model Jhona Burjack.
Both Toy 2 and Toy Boy by Moschino have received positive reviews, with some describing them as celebrity-approved bestsellers. The fragrances offer unique and captivating scents, with good longevity and sillage. The fun and playful designs of the bottles add to their appeal, making them popular choices for those seeking sophisticated yet playful fragrances.
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Prices for Moschino perfumes start at £49.99
Moschino is an Italian fashion design house that was started in 1983 by Franco Moschino. The brand is known for its colourful, playful, eccentric, and contemporary designs. It offers three lines: Moschino (men's and women's clothing), Moschino Cheap and Chic (women's secondary line), and Love Moschino (formerly known as Moschino Jeans). The company also offers accessories, jewellery, cosmetics, and fragrances.
Moschino's first fragrance, Moschino for Women, was launched in 1987, with Moschino for Men following in 1990. Since then, the company has continued to produce fragrances for men and women under both its Moschino and Cheap and Chic brands. Prices for Moschino perfumes start at £49.99, with bestsellers including Moschino Toy2 and Moschino Toy Boy.
Moschino Cheap & Chic, a fragrance for women launched in 1995, has a unique bottle design that resembles the cartoon figure Olive Oyl. The scent is described as fresh and citrusy, with a bite to it, reminiscent of laundry soap. However, some reviewers found the perfume too strong and musky, bordering on overly sweet.
Another popular fragrance is Moschino Couture!, which is known for its quirky and vibrant design, attracting many A-list celebrities such as Katy Perry, Rihanna, and Rita Ora. The brand has collaborated with various perfumers, including Olivier Cresp, Olivier Polge, and Nathalie Lorson, to create its iconic fragrances.
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Frequently asked questions
The price of Moschino perfume varies depending on the retailer and the specific fragrance. Some Moschino perfumes can be found for as low as £49.99.
Some popular Moschino perfumes include Cheap & Chic, Moschino Toy2, and Moschino Toy Boy. Cheap & Chic, introduced in 1995, is described as a fun, potent floral fragrance with citrusy, woody, and musky notes. Moschino Toy2 and Moschino Toy Boy are newer fragrances that have become bestsellers.
You can buy Moschino perfumes online through authorized retailers and fragrance websites. Some websites that sell Moschino perfumes include Fragrantica and The Perfume Shop.
Yes, Moschino perfumes have been worn and endorsed by celebrities such as Katy Perry, Rihanna, and Rita Ora.










































