Johnny Depp's favourite cologne is Sauvage by Christian Dior. Depp has been the face of Sauvage since its launch in 2015 and has signed multiple seven-figure deals with Dior to continue his sponsorship. The cologne sells for $155 for a 6.8-ounce bottle and has been described as a fresh, exciting, and spicy fragrance. In 2022, Dior sold a bottle of Sauvage every three seconds, making it the highest-selling perfume overall.
Characteristics | Values |
---|---|
Brand | Dior |
Product Name | Sauvage |
Product Type | Cologne/Perfume |
Price | $155 for a 6.8-ounce bottle |
Sales | A bottle sold every three seconds |
Sales Revenue | Over $4.5 million a day |
Celebrity Endorsement | Johnny Depp |
Celebrity Deal Value | Multi-year, seven-figure deal |
What You'll Learn
Johnny Depp's favourite cologne
Dior Sauvage has become a symbol for Depp's supporters, with fans buying up the cologne after his defamation verdict against ex-wife Amber Heard. Depp has been notably dropped by upcoming film projects, but Dior has decided to stick by the actor as the face of their Sauvage perfume. The brand sold a bottle of Sauvage every three seconds last year, making it the highest-selling perfume overall across both men's and women's fragrances.
When he's not wearing Sauvage, Depp is a big fan of Dior Homme by Dior, particularly the Dior Homme Intense. This cologne is a classic sweet and resinous scent with sharp undertones. It's woody and musky, with aromatic, amber-hued undertones that perform uniquely on each wearer. Its notes of Atlas cedar and cashmere wood give it a luxurious finish.
Another cologne Depp likely wears often is Eau Sauvage by Christian Dior, which paved the way for the 2015 arrival of Sauvage. This classic scent has aromatic, spicy, and fresh citrus accords, making it a little lighter than the later-released Sauvage. With its top notes of lemon, basil, bergamot, cumin, and lavender, and base notes of oak moss, vetiver, musk, and amber, it's an unmistakable cologne designed for successful men.
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Dior sales figures
Johnny Depp has been the face of Dior's Sauvage fragrance since its launch in 2015. While Dior did not reveal the exact sales figures for Sauvage, it was reported to be the highest-selling perfume overall across both men's and women's fragrances in 2021, selling a bottle every three seconds. Twitter user John Pompliano calculated that this equated to over $4.5 million a day in sales, or approximately $1.6 billion in annual sales. A 6.8-ounce bottle of Dior Sauvage sells for $155.
Dior, as a brand, has stood by Depp during his ongoing defamation case against Amber Heard, unlike other brands such as upcoming film projects like Fantastic Beasts and Pirates of the Caribbean, who dropped him. As a result, many of Depp's supporters have been buying Dior Sauvage as a symbol of their support for the actor.
Dior is a French luxury goods company headquartered in Paris, founded by Christian Dior in 1946. The company operates in several business groups, including Perfumes & Cosmetics, and reported worldwide sales of perfumes and cosmetics of 7.7 billion euros during the fiscal year ending in December 2022.
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Dior's continued support for Depp
Dior's continued support for Johnny Depp has been unwavering, even throughout his legal battle with Amber Heard. Depp has notably been dropped by film franchises such as 'Fantastic Beasts' and 'Pirates of the Caribbean', but Dior decided to stick by the actor as the face of their Sauvage perfume.
Dior Sauvage, fronted by Depp, sells a bottle every three seconds, making it the highest-selling perfume overall across both men's and women's fragrances. The French fashion house's cologne, with its oriental fougere fragrance, has been a symbol for Depp's supporters, with some buying it to display their support for the actor.
Dior's choice to stand by Depp has ultimately proven to be a good business move, with the cologne bringing in over $4.5 million a day in sales. The brand recently signed a new multi-year deal with Depp, worth seven figures, to continue as the face of the Sauvage scent. This included a photoshoot with famous fashion photographer Greg Williams, with the content to be used in a new Dior advertising campaign.
Dior's support for Depp has been so steadfast that the actor's spokesperson told the Wall Street Journal that:
> [Depp] knows that Dior, in particular, has been steadfast and unwavering in its support and he will always be grateful to them and to all those who have supported him through the sales on his behalf.
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Dior Sauvage's scent
Dior Sauvage is an aromatic fougere fragrance for men, launched in 2015. The nose behind this fragrance is François Demachy, who describes it as an act of creation inspired by wide-open spaces. The fragrance is predominantly made up of carefully selected natural ingredients, with fresh top notes of Calabrian bergamot, ambroxan, pepper, lavender, and Sichuan pepper. The middle notes are made up of vetiver, patchouli, geranium, and elemi, while the base notes are cedar and labdanum.
Sauvage is inspired by wild, open spaces, with an ozone blue sky dominating a white-hot rocky landscape. The fragrance is described as having a strong gust of citrus that is anchored by the ambery nobleness of ambroxan, resinous elemi, and woods. It has become a genuine signature scent, unique in its confident virility.
Sauvage has been the face of Johnny Depp since its launch in 2015, and its popularity has soared. It was revealed that Dior sold a bottle of Sauvage every three seconds last year, making it the highest-selling perfume overall across both men's and women's fragrances. The French fashion house's Sauvage cologne has used Depp as its face since 2015, and sales have gone through the roof, with the perfume becoming a symbol for Depp's supporters.
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Other colognes Depp wears
Johnny Depp's favourite fragrance brand is Dior, and he has been the face of Sauvage by Christian Dior since 2015. However, he also wears other colognes by the brand. Here is a list of the other Dior fragrances Depp is known to wear:
Dior Homme by Christian Dior
A woody, musky blend with an impressive sillage, Dior Homme is a classic, clean, gentle, and minimalistic cologne with a subtle sweet hue. Depp likely wears this fragrance on his days off set. It is best applied first thing in the morning, with its notes of Atlas cedar and cashmere wood setting the tone for the day.
Dior Homme Intense by Christian Dior
Considered woody and floral, Dior Homme Intense is a captivating and classic fragrance. It opens with notes of lavender, dissolving into pear, musk, iris, and ambrette, with base notes of vetiver and Virginia cedar. This cologne is best suited for fall and winter, although it can also be worn during summer nights.
Eau Sauvage by Christian Dior
Released in 1966 and re-released in 2017, Eau Sauvage is a sultry cologne with a wild heart and untameable spirit. It blends lemon, bergamot, basil, vetiver, and rosemary with a woody, balsamic, lavender-hued base. Eau Sauvage is best suited for winter, although it can also be worn during spring and summer.
Christian Dior Sauvage Elixir
Released in 2012, Sauvage Elixir features notes of cinnamon, sandalwood, cardamom, grapefruit, licorice, amber, patchouli, and Haitian vetiver. It is best suited for fall and winter but can be worn during the summer as well.
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Frequently asked questions
Johnny Depp's favourite cologne is Sauvage by Christian Dior, which sells for $155 for a 6.8-ounce bottle.
Yes, Dior Sauvage is considered a premium cologne.
Dior Sauvage is a premium cologne due to its high-quality ingredients and long-lasting fragrance. It is also known for its sophisticated and complex blend of fresh, spicy, and woody notes.
You can buy Dior Sauvage from various retailers, including Dior's official website, Sephora, Ulta, and Amazon.