
In February 2020, singer Erykah Badu released a $50 vagina-scented perfume called Badu P*ssy Premium Incense which sold out in less than 20 minutes. Badu claimed that the incense was created with the ashes of her underwear, essential oils, and herbs. The product was inspired by the urban legend that her p*y changes men. Badu's perfume sparked conversations about the use of animal products in perfumery, the recreation of human scents, and the role of fragrance in enhancing carnality.
| Characteristics | Values |
|---|---|
| Name | Badu P*ssy Premium Incense |
| Cost | $50 |
| Scent | Vagina, vulva, "urban legend" |
| Ingredients | Ash from Badu's underwear, pure resin, essential oils, herbs |
| Production method | Handmade, sun-dried |
| Sold out | In 19 minutes |
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What You'll Learn
- Erykah Badu's $50 Badu P*ssy Premium Incense sold out in 19 minutes
- Badu's P*ssy was made from the ashes of her underwear
- The goal of Badu World Market is to encourage networking among smaller brands
- Badu claims there's an urban legend that her vagina changes men
- Perfumers explain that fragrances are meant to have an element of human scent

Erykah Badu's $50 Badu P*ssy Premium Incense sold out in 19 minutes
Erykah Badu's $50 Badu Pussy Premium Incense sold out in 19 minutes. The incense, which was available for pre-sale on Thursday, 20 February 2020, was marketed as having been created with the ashes of Badu's underwear. In a video posted to her Instagram account, where she has 3.9 million followers, Badu announced that her product had sold out in under 20 minutes.
Badu's incense was inspired by an urban legend that her "pussy changes men". In an interview with 10 Magazine, Badu stated that she recognised the power that had been attached to her for so many years. She described her vagina-scented incense as her superpower.
To create the incense, Badu cut up her underwear into little pieces and burned them. She insisted that the finished product would smell as advertised: "The people deserve it!" The goal of her online store, Badu World Market, is to encourage networking among smaller brands and prestigious art houses. It was inspired by the New York City bootleg parody art store and streetwear label Chinatown Market.
Badu Pussy Premium Incense is not the first human-scented fragrance to be released. In 2020, Gwyneth Paltrow's lifestyle brand Goop released a candle called "This Smells Like My Vagina".
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$22.49 $26.99

Badu's P*ssy was made from the ashes of her underwear
Erykah Badu, the iconic singer known for her soulful music and unique sense of style, has always been a trailblazer when it comes to creativity and self-expression. In a bold and unconventional move, Badu has released a fragrance called "Badù's Pussÿ," which she claims is crafted from the ashes of her own underwear. This intriguing and controversial perfume has sparked curiosity among her fans and the media alike. As of now, the price of the perfume is not publicly available, but it is sure to be a conversation starter for those who are daring enough to wear it.
The idea of creating a perfume from underwear ashes may seem unusual, but it is a testament to Badu's fearless approach to art and life. With a long history of pushing boundaries and challenging norms, Badu has once again proven that she is a master of stirring up intrigue and leaving a lasting impression. By turning something considered private and intimate into a scent available for public consumption, she invites her audience to embrace their own unique essence and celebrate their individuality.
In true Erykah Badu fashion, the perfume's name and concept are unapologetically bold and provocative. "Badù's Pussÿ" not only captures the essence of the singer's fearless personality but also invites wearers and onlookers to explore their own relationship with scent, intimacy, and self-expression. The use of ashes as a base note in the perfume adds a layer of intrigue, symbolizing the transformative power of embracing one's true self.
While the process of creating a perfume from underwear ashes may remain a closely guarded secret, it is clear that Badu has once again pushed the boundaries of what is expected, challenging societal norms and inviting others to do the same. The price of "Badù's Pussÿ" may be unknown, but the value of the conversation and self-reflection it inspires is immeasurable. Through this unconventional fragrance, Badu encourages us to embrace our true selves, celebrate our uniqueness, and boldly express our individuality to the world.
As fans await more details about "Badù's Pussÿ," including its availability and pricing, one thing is certain: Erykah Badu has, once again, proven her prowess in sparking important conversations and challenging societal norms. Her boldness inspires others to embrace their true selves and express their unique truths fearlessly. So, whether or not we ever get to know the price of this intriguing perfume, Erykah Badu has already made a lasting impact and encouraged us to explore the many facets of self-expression.
Although the claim that the perfume is made from the ashes of her underwear may be metaphorical or symbolic, it adds to the overall allure and intrigue of the fragrance. It invites fans and consumers to embrace their own unique essence and explore their relationship with scent on a deeper level. As fans eagerly await more details about the availability and pricing of "Badù's Pussÿ," they can take comfort in knowing that Erykah Badu has once again raised the bar for creativity and self-expression.
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The goal of Badu World Market is to encourage networking among smaller brands
In February 2020, Erykah Badu launched Badu World Market, an online store that sells bespoke clothing, accessories, apothecary goods, and traditional music merchandise. The store also sells what Badu calls her "superpower", an incense that smells like her vagina. The incense, called "Badu P*ssy Premium Incense", costs $50 and sold out in less than 20 minutes.
Badu World Market aims to bring smaller brands together and provide a platform for them to reach a wider audience. By collaborating and cross-promoting with other small businesses, the brands can increase their exposure and build a stronger online presence. This strategy can also help to foster a sense of community and support among small businesses, allowing them to collectively compete with larger brands.
Additionally, Badu World Market can facilitate networking opportunities by creating an online community or forum where small businesses can connect, share ideas, and collaborate. They can also host virtual or in-person events, workshops, or networking sessions to bring brands together and encourage collaboration. By providing resources and support, Badu World Market can help smaller brands navigate the challenges of running a business and help them grow and succeed.
Furthermore, Badu World Market can leverage its own marketing and promotional channels to showcase and promote smaller brands. This can include featuring their products on the Badu World Market website or social media platforms, or even creating collaborative marketing campaigns that highlight the unique offerings of these small businesses. By amplifying the reach and visibility of these brands, Badu World Market can play a crucial role in their success and help them gain recognition in a highly competitive market.
Overall, the goal of Badu World Market to encourage networking among smaller brands is a powerful initiative that can have a positive impact on the business landscape. By providing a platform for collaboration, community-building, and mutual support, smaller brands can thrive and bring their unique products and experiences to consumers worldwide.
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Badu claims there's an urban legend that her vagina changes men
In an interview with Vulture, Erykah Badu discussed her perfume line, which is priced at $44 for a 15 ml bottle and $88 for a 30 ml bottle. The perfume, called "Badu's Pussy," is an extension of the singer's unique brand and a playful take on celebrity fragrances. The name is a reference to an urban legend that Badu herself addressed in the interview, saying, "There's an urban legend that my vagina changes men. Maybe that's true. Maybe I'm like a witch and I didn't know it."
The singer has always been unapologetic about her sexuality and feminine power, and this legend only adds to her enigmatic persona. Badu has embraced the rumor with her signature humor and nonchalance, using it as an opportunity to empower women to own their sexuality and pleasure. In a culture that often polices female sexuality, Badu's stance is a breath of fresh air, encouraging women to celebrate their bodies and their pleasure without shame.
The perfume, with its bold name and unique packaging, is an extension of this empowerment. The bottle is designed to resemble a vintage perfume atomizer, with a pink and gold label featuring a sketch of a woman's torso. The fragrance itself is described as a "warm, woody, and spicy" scent, with notes of amber, musk, and sandalwood. The scent is meant to be sensual and inviting, embodying the essence of femininity and power that Badu exudes.
By embracing and celebrating her sexuality, Badu challenges societal norms and encourages a healthier, more positive dialogue around female pleasure and desire. Her perfume is more than just a scent; it's a symbol of empowerment, a reminder for women to own their sexuality and write their own narratives. The urban legend may be just that, a legend, but it has become a powerful tool in Badu's hands, used to inspire and ignite conversations about female agency and pleasure.
As a marketing strategy, the urban legend has certainly created a buzz around Badu's perfume line, with its bold name and unique concept capturing the attention of fans and the media alike. However, the impact of Badu's message goes beyond mere publicity. It resonates with women who are tired of society's double standards and are seeking a more authentic and liberating approach to their sexuality. Through her art, her words, and now her perfume, Badu continues to be a trailblazer, challenging conventions and inspiring a new generation to embrace their true selves.
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Perfumers explain that fragrances are meant to have an element of human scent
Erykah Badu's $50 "Badu P*ssy Premium Incense" sold out in less than 20 minutes. The incense was created with the ashes of Badu's underwear, pure resin, essential oils, and herbs. Badu stated that she recognizes the power attached to her, "There's an urban legend that my p*y changes men," she says about the rumours that have been going around for years.
According to Arnold Zlotnik, President and CEO of Alpha Aromatics, "Our perfumers respect the supremacy of fragrance over the human mind, which is like no other found in any legal substance anywhere in the natural world. Fragrances can unlock memories long buried and are known to promote pleasant moods, empower self-confidence, and reduce stress."
The sense of smell is so powerful because the olfactory bulb is a structure that is part of the limbic system, which is involved in processing emotions and memory formation. Throughout mankind's evolution, the reliance on smell as a warning of danger has induced a 'take flight' response, or a sense of safety, like the smell of food cooking or a friend approaching.
Perfumers aim to create fragrances that have an element of human scent, as it makes the fragrance carnal but not dirty. They achieve this by associating the desired human scent with other scents, such as soap or laundry detergent, which contain musks that we associate with clean skin. These musks can vary from more animal-like to creamier and milkier, and can be more reminiscent of young or old skin. By taking into account the person's physical characteristics, such as hair colour and age, perfumers can create an impression of what the person would want to smell like, rather than their natural scent.
The use of artificial fragrances is not unique to humans. According to researchers at the Dallas Zoo, a bottle of Obsession for Men cologne was found to be effective in luring ocelots into mating areas and away from dangerous areas such as highways. The felines had ignored various natural wild scents but were attracted to the cologne, rolling around and rubbing themselves with it. It was speculated that this was due to the musky indolic components in the perfume. Similarly, captive gorillas have been known to rub perfume-sample cards from magazines on themselves, although this behaviour may be due to the deprived context of captivity.
The drive to use perfume is hedonic, sensual, psychological, and manipulative. We use perfume to deliberately create pleasure and to attempt to manipulate the mood and behaviour of others, especially the passion of a desired partner. The holy grail of the perfume industry is to find a chemical that, when added to a fragrance, would increase the sexual interest of the intended recipient.
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Frequently asked questions
Erykah Badu's "Badu P*ssy Premium Incense" was sold for $50.
Yes, Erykah Badu launched a perfume called "Badu P*ssy Premium Incense" in February 2020.
The perfume was made from the ashes of Badu's underwear. Badu described the process as follows: "I took lots of pairs of my panties, cut them up into little pieces, and burned them. Even the ash is part of it."
The perfume was available for purchase on Badu's online store, Badu World Market.
The perfume sold out in less than 20 minutes.











































