Heidi Norton
Elon Musk, the world's richest man, has expanded his ventures beyond Tesla, SpaceX, and Twitter by launching a perfume called Burnt Hair. The scent, described as the essence of repugnant desire, costs $100 per bottle and is sold through Musk's tunneling company, The Boring Company. Musk's unique marketing strategy and massive fan base have helped him sell 10,000 bottles, generating $1 million in sales within hours of the product's launch.
| Characteristics | Values |
|---|---|
| Name | Elon Musk |
| Product Name | Burnt Hair |
| Price | $100 |
| Currency | Cryptocurrency, including Dogecoin |
| Bottle Colour | Red |
| Label Colour | Silver |
| Label Text | "Burnt Hair" in cursive, "Singed" in bold |
| Scent Description | "The essence of repugnant desire", "like leaning over a candle at the dinner table" |
| Launch Date | October 2022 |
| Number of Bottles Sold | 10,000 |
| Total Sales | $1 million |
| Re-sale Price | $86.69 to $99,420 |
| Unisex | Yes |
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What You'll Learn
Elon Musk's perfume is called 'Burnt Hair'
Elon Musk, the world's richest person, has expanded his business ventures beyond Tesla and SpaceX with the launch of a perfume called "Burnt Hair." The scent, described as "the essence of repugnant desire," is priced at $100 per bottle and is sold through The Boring Company, Musk's tunneling enterprise. The company's website offers an intriguing insight into the fragrance, likening it to "leaning over a candle at the dinner table, but without all the hard work."
The name "Burnt Hair" is an intriguing choice for a perfume, and Musk himself has acknowledged the pun of his last name in the scent industry. In fact, he joked on Twitter that with a name like his, entering the fragrance business was inevitable. The perfume is an omnigender product, suitable for both men and women, and Musk has accepted payments in Dogecoin, a popular meme-based cryptocurrency, in addition to traditional currency.
The perfume is packaged in a red bottle with the name "Burnt Hair" penned in cursive silver letters, while the word "Singed" is printed in a bold font at the bottom. The bottle comes in a velvety black box. Within days of its launch, Musk announced that all 30,000 bottles of the initial batch had been sold, generating $1 million in sales within just a few hours. The product's success highlights Musk's ability to capitalize on humor and his dedicated fan base, transforming seemingly joke products into highly sought-after collectibles.
Following the initial launch, the perfume is now being resold on eBay at various prices, ranging from a discounted rate of $86.69 to a much higher asking price of $99,420. The wide range in resale prices reflects the demand for the product and the varying perceptions of its value. Musk's "Burnt Hair" perfume has sparked discussions about its intended purpose, with some questioning whether it is supposed to smell good or bad. The unique name and description of the fragrance have certainly captured the attention of many, and the product has become a talking point in the fragrance industry.
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It costs $100 per bottle
Elon Musk, the world's richest person, has expanded his business ventures to include a perfume called "Burnt Hair." The scent, described as "the essence of repugnant desire," is priced at $100 per bottle and is available for purchase on The Boring Company's website, Musk's tunneling enterprise.
The decision to launch a perfume under his brand, The Boring Company, was perhaps inevitable given Musk's name and its association with scent. Musk himself acknowledged this on Twitter, where he updated his bio to "perfume salesman." The perfume is also available for purchase with Dogecoin, a popular meme-based cryptocurrency.
The "Burnt Hair" perfume comes in a red-colored bottle with the name written in cursive silver letters and "singed" printed at the bottom in bold font. The packaging includes a velvety black box. Within days of launching, Musk announced that all 30,000 bottles of the perfume had been purchased, with sales crossing the 10,000-bottle milestone within hours of the product's release.
The unisex fragrance has received mixed reviews, with some describing it as smelling like "leaning over a candle at the dinner table," in line with its "burnt hair" name. However, others have questioned whether it is supposed to smell good or bad, and some have even received leaky bottles. Despite this, the massive fanbase of the Tesla and SpaceX CEO has driven sales, with the product now being relisted on eBay at both discounted and premium prices.
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Musk sold 10,000 bottles in a few hours
Elon Musk, the world's richest man, has added another feather to his cap with his new fragrance line. The perfume, called "Burnt Hair", was launched in October 2022 and sold 10,000 bottles in just a few hours, translating to $1 million in sales. Musk has described the scent as the "finest fragrance on Earth" and the "essence of repugnant desire".
Priced at $100 per bottle, the perfume is sold through The Boring Company, Musk's tunnelling enterprise. The company's website describes the scent as "just like leaning over a candle at the dinner table, but without all the hard work". The red-coloured bottle features the name of the perfume in cursive silver letters, with the word "singed" written in bold font.
Musk has a history of launching products based on jokes, and his massive fanbase has turned them into highly sought-after collectibles. For example, in 2018, The Boring Company sold 50,000 hats and 20,000 flamethrowers, raising $10 million for its tunnel-building tests. Musk has also sold "Tesla Tequila", which was based on an April Fool's Day joke, and a pair of red satin "short shorts" priced at $69.42 to signify his victory over investors who bet against his electric vehicle firm.
The billionaire's latest fragrance venture adds to his diverse business portfolio, which includes Tesla, SpaceX, and The Boring Company. Musk's influence and sense of humour have helped him build a dedicated fan base that eagerly anticipates his next move, whether it's a new product launch or a witty tweet.
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Musk joked that his last name made a career in fragrance inevitable
Elon Musk, the world's richest person, has ventured into the fragrance industry with the launch of his perfume called "Burnt Hair". Musk, the founder of several companies including Tesla, SpaceX, and The Boring Company, took to Twitter to announce his new perfume, jokingly acknowledging the pun of his last name in the scent industry. In a tweet, he wrote, "With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long?!".
The tech billionaire introduced his new perfume to the world on Twitter, describing it as the "finest fragrance on Earth". The Boring Company's website describes the scent as "the essence of repugnant desire", adding that it is like "leaning over a candle at the dinner table, but without all the hard work". The perfume is priced at $100 and can be purchased on The Boring Company's website using dollars or the popular meme-based cryptocurrency Dogecoin.
Within days of launching, Musk announced on Twitter that all 30,000 bottles of the perfume had been purchased, making $1 million in sales within six hours of the product going live. Musk has a history of launching products based on jokes, and his massive fanbase has turned them into highly sought-after collectibles. The perfume is now being re-listed on eBay at prices ranging from a discount of $86.69 to a much higher asking price of $99,420.
Other merchandise Musk has launched through his various companies includes flamethrowers, surfboards, tequila, and red satin short shorts. Musk's online influence and the way his tweets move markets have triggered scrutiny from lawmakers, as well as numerous lawsuits and regulatory investigations.
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The scent is described as the essence of repugnant desire
Elon Musk's $100 perfume, 'Burnt Hair', has been described as "the essence of repugnant desire". The scent, created by Musk's company, The Boring Company, is said to mimic the smell of burnt hair. While some have described the scent as peculiar and unusual, others have praised its bold uniqueness.
The perfume, which is enclosed in a sleek, minimalist red bottle with silver writing, has sparked conversation and debate among consumers. Some reviewers have described the scent as musty, woody, and nostalgic, while others have compared it to the smell of a burnt bag of microwave popcorn or a room full of cigar and cigarette smoke. One reviewer even noted that the bottle was "sweating like a rancid piece of pork" when they received it.
Despite the mixed reactions, Musk has reportedly sold thousands of bottles of the perfume, with some estimates claiming sales of up to $2 million. Musk himself has described the fragrance as the finest on Earth, and has updated his Twitter bio to "Perfume Salesman", perhaps indicating that he plans to continue his venture into the fragrance business.
The Boring Company, known for its ambitious endeavours in high-speed tunnel transportation, has once again demonstrated its flair for the unexpected with this unique fragrance. Musk, known for his audacious desire to push boundaries, has certainly brought forth a product that challenges traditional fragrance norms and offers something drastically different to perfume enthusiasts around the world.
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Frequently asked questions
Elon Musk's perfume, called "Burnt Hair", costs $100.
The Boring Company, Musk's company, describes the scent as "the essence of repugnant desire". Musk himself described it as the "finest fragrance on Earth". Some people who have tried the perfume say it smells like "leaning over a candle at the dinner table".
Yes, Musk has said that the perfume can be purchased using Dogecoin.
Musk announced on Twitter that all 30,000 bottles of the perfume had been purchased within days of launching.
