Katrina Rosales
Jennifer Lopez has endorsed multiple perfumes over the years, including Glow by JLo, which was an international success and began a trend in celebrity-endorsed fragrances. Other fragrances by the entertainer include Still, Miami Glow, My Glow, One, Promise, and Deseo. Still, released in 2003, was particularly notable as it defied negative expectations due to the poor publicity generated from Lopez's film Gigli and her fall-out with manager Benny Medina. The fragrance became the top-selling scent in the United States, showcasing Lopez's ability to shape the fragrance industry.
| Characteristics | Values |
|---|---|
| Number of perfumes | 10 |
| Names of perfumes | Glow, Limitless, Miami Glow, My Glow, One, Promise, Still, Deseo, Deseo for Men, Deseo Forever, Blue Glow by JLO |
| Fragrance notes | Sake, mandarin, earl grey, pink freesia, honeysuckle, orange flower, sandalwood, amber, orris |
| Awards | The Fragrance Foundation's FiFi Awards named Still "Celebrity Fragrance of the Year" in June 2003 |
| Revenue | Glow and Still collectively brought in over $300 million within a year |
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What You'll Learn
- Still Jennifer Lopez: an Earl Grey tea-based scent with notes of citrus, released in 2003
- Glow by JLo: a successful fragrance that brought in over $300 million within a year
- Blue Glow by JLO: one of several perfumes by JLo with Glow in the name
- Celebrity endorsements: JLo is credited with beginning the trend of celebrity-endorsed fragrances
- Public scrutiny: negative publicity from her film Gigli and a fall-out with her manager impacted the release of Still
Still Jennifer Lopez: an Earl Grey tea-based scent with notes of citrus, released in 2003
Still Jennifer Lopez, an Earl Grey tea-based scent with notes of citrus, was released in 2003. It was Jennifer Lopez's second fragrance launch, following Glow, and is described as "the scent of a woman". Still is a feminine, vivacious, clean, and sensual fragrance. The scent is dominated by tea and floral notes, creating an effect likened to the steam from a hot cup of jasmine oolong. It also features notes of citrus, apple, and pepper, which soften the traditional white floral scent. The scent is rounded off with a sweet sake note, which smoothes out the citrus.
Still has moderate sillage and longevity, wearing more like an EDC than an EDP. The perfume has been described as perfect for hot weather, with a fresh, clean scent. The scent has been likened to Chanel Gabrielle, with sparkling citrus notes, but described as more complex and pretty. The scent is also said to be addictive, falling into the "your skin but better" or "comfort scent" categories.
The perfume has received mixed reviews. While some praise its unique scent, longevity, and affordable price, others have found it disappointing, simplistic, and boring. Some reviewers have noted that the formula has changed over time, with newer bottles smelling more like citrus than tea and floral. The scent has been described as fresh and peppery upon first spray, but settling into a powdery tea scent that some may not enjoy.
Still Jennifer Lopez is an affordable fragrance that can be found online or at discount stores for $25 or less. The perfume is housed in a minimalist bottle with a diamond ring adorning the sprayer. The bottle is elliptical, faceted, and transparent, with a smokey glass finish and a solitaire stone on the silver sprayer. The packaging has been described as simple, with a beige paper box that photographs better than it looks in person.
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Glow by JLo: a successful fragrance that brought in over $300 million within a year
Jennifer Lopez has endorsed many fragrances over the years, including Glow, Limitless, Miami Glow, My Glow, One, Promise, Still, Deseo, Deseo for Men, and Deseo Forever. One of her most successful fragrances is Glow by JLo, which brought in over $300 million within a year.
Glow by JLo was Jennifer Lopez's first fragrance, launched in September 2002. It was created by Steve Demercado and officially launched at her first runway show on February 17, 2005, where she also introduced her Sweetface clothing line. The fragrance is a summer perfume with notes of passionfruit, coconut, amber, orange flower, and vanilla. The perfume bottle is decorated with gold flip-flop charms.
The release of Glow by JLo was controversial due to a lawsuit filed by Glow Industries against Lopez and Coty to prevent the use of the term "Glow." Despite this, the fragrance became a massive success and was America's top-selling fragrance. It brought in $17.9 million in sales during its first month and performed well in Germany, Japan, Italy, and Spain.
The success of Glow by JLo had a significant impact on the fragrance industry, sparking a trend of celebrity-endorsed fragrances. Lopez is often credited with starting this trend, which was later followed by celebrities such as Britney Spears, Beyoncé Knowles, Halle Berry, and Ariana Grande. The Fragrance Foundation's FiFi Awards named Glow by JLo the "Celebrity Fragrance of the Year" in June 2003.
Following the success of Glow by JLo, Lopez released several flanker fragrances, including Miami Glow, L.A. Glow, and Love at First Glow. In May 2012, she released her eighteenth fragrance, Glowing by JLo, an "evolution" of the original Glow. Glow by JLo's success and its impact on the fragrance industry have solidified its place as a landmark fragrance in the celebrity fragrance market.
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Blue Glow by JLO: one of several perfumes by JLo with Glow in the name
Jennifer Lopez, also known as JLo, has released numerous perfumes over the years. One of her signature fragrances is "Glow by JLo", which was released in 1998 and became America's top-selling fragrance. The success of this perfume spawned a wave of new celebrity fragrances, including several other perfumes with "Glow" in the name.
Blue Glow by JLO is one of these fragrances. Released in 2010, it is a Floral Fruity fragrance for women, with top notes of orange and mangosteen, heart notes of water lily, vintage rose, and vanilla orchid, and base notes of cedar, sandalwood, mahogany, moss, and Venezuelan Tonka. The bottle is designed in the same silhouette as the original Glow by JLO, but with ocean blue nuances and fine jewelry decorations.
Blue Glow by JLO is described as a refreshing watery fragrance and has been compared to the scent of the sea, with some noting that it evokes a summery, beachy vibe. Some reviewers have praised the scent, calling it "lovely" and "beautiful", while others have found it too similar to other aquatic perfumes or have been disappointed by its lack of longevity on the skin.
In addition to Blue Glow, other perfumes in the Glow line include Miami Glow, Sunkissed Glow, Love at First Glow, and L.A. Glow. JLo has also released other fragrances outside of the Glow line, such as Still, Deseo, and Glowing by JLo, showcasing her continued success and influence in the fragrance industry.
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Celebrity endorsements: JLo is credited with beginning the trend of celebrity-endorsed fragrances
Celebrity endorsements are a common marketing strategy used by companies to promote their products. In the world of fragrances, celebrity endorsements have become an increasingly popular trend, with many celebrities lending their names and influence to various perfume brands. One celebrity who has been credited with beginning this trend is Jennifer Lopez, also known as JLo.
JLo's first foray into the world of fragrances began in 2002 with the launch of her signature scent, "Glow by JLo." Despite initial low expectations, the fragrance became a massive success, topping the sales charts in the United States. The success of "Glow by JLo" took the industry by surprise and set a new precedent for celebrity-endorsed fragrances. It showcased the power of a celebrity's influence in shaping consumer trends and inspired other celebrities to follow suit.
Following the success of "Glow," JLo released her second fragrance, "Still Jennifer Lopez," in September 2003. This fragrance continued the momentum, achieving success alongside "Glow" and bringing in over $300 million in revenue within a year. The Fragrance Foundation's FiFi Awards recognized its impact by naming it the "Celebrity Fragrance of the Year" in June 2003. "Still Jennifer Lopez" faced challenges due to negative publicity surrounding JLo's film "Gigli" and a fall-out with her manager, but it nonetheless solidified her presence in the fragrance industry.
The impact of JLo's fragrances extended beyond sales figures. Chief Executive of Coty, Bernd Beetz, credited JLo with laying the groundwork for the company's other celebrity fragrance brands, including Halle Berry, Beyoncé, Lady Gaga, and Madonna. Beetz believed that JLo's successful collaboration with Coty demonstrated the potential for long-lasting celebrity fragrance partnerships. This shift from celebrity endorsement to celebrity-created fragrances empowered celebrities to take a more active role in developing and promoting their own unique scents.
Over the years, JLo has built an extensive portfolio of fragrances, with "Glowing by JLo," "Miami Glow," "Blue Glow," "My Glow," "Sunkissed Glow," "Enduring Glow," "JLUST," "JLove," "JLuxe," "Promise," and "Deseo" being just some of her notable releases. Each fragrance reflects her commitment to creating unique and captivating scents that resonate with her fans and the wider public. JLo's influence in the fragrance industry continues to be felt, with her early success paving the way for numerous celebrities to establish their own fragrance lines.
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Public scrutiny: negative publicity from her film Gigli and a fall-out with her manager impacted the release of Still
Jennifer Lopez has an extensive collection of perfumes, including Glow, Limitless, Miami Glow, My Glow, One, Promise, Still, Deseo, Deseo for Men, Deseo Forever, and Blue Glow by JLO.
The release of her perfume Still in 2003 was impacted by negative publicity from her film Gigli and a fall-out with her manager, Benny Medina. Lopez became the subject of widespread media criticism due to her public relationship with her co-star Ben Affleck, with tabloids depicting her as a demanding diva. The film itself, in which Lopez and Affleck starred opposite each other, was a critical and commercial failure, considered one of the worst films of all time.
Lopez's relationship with Affleck also impacted her professional relationships. She fired her longtime personal manager, Benny Medina, in mid-2003, citing his alleged misappropriation of funds. This decision was influenced by Affleck, who encouraged her to take greater control of her career and finances. The New York Times reported that movie executives were frustrated by having their communications with Lopez "largely filtered" through Medina.
The negative publicity surrounding Gigli and the fallout with Medina threatened to overshadow the film's release on July 30, 2003. Despite the challenges, Lopez moved forward with the release of her perfume Still later that year. The fragrance became a successful venture, reflecting her ability to navigate scrutiny and maintain her focus on business endeavours.
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