Aroma Joe's Expansion: Exploring Their Growing Number Of Locations

Aroma Joe's is a drive-thru-centred coffee company that was founded in 2000 in East Rochester, New Hampshire, by four cousins from Maine. The company is now headquartered in Portland, Maine, and has over 100 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Connecticut, New York, and Rhode Island. Aroma Joe's offers handcrafted coffee and espresso drinks, unique flavour infusions, signature energy drinks, and all-day food options. The company prides itself on its positive impact on the community and its commitment to excellence.

Aroma Joe's has over 100 locations across the US

Aroma Joe's is a drive-thru-centred coffee company that was founded in 2000 in East Rochester, New Hampshire, by four cousins from Maine: Marty and Tim McKenna, and Mike and Brian Sillon. The company is now headquartered in Portland, Maine, and has experienced rapid expansion since it began franchising in 2012.

The company's rapid growth can be attributed to its commitment to serving high-quality coffee with positive energy and its focus on innovation. Aroma Joe's offers handcrafted coffee and espresso drinks, unique flavour infusions, and signature energy drinks, such as AJ's RUSH®, which has become a fan favourite.

In addition to its popular drive-thru locations, Aroma Joe's also has coffee houses and walk-up windows in several states, providing customers with a variety of options to suit their needs.

With its expanding presence across the US, Aroma Joe's has become a beloved community destination, and it continues to positively impact people and communities through its passion for coffee and excellent customer service.

The first Aroma Joe's opened in East Rochester, New Hampshire

Recognising a lack of innovation in the coffee market, the four cousins were determined to do things differently. They wanted to create a community-focused destination that served excellent coffee and spread positivity. And that's exactly what they did.

Aroma Joe's quickly became a beloved fixture in the local community and beyond. Just two years after opening their first store, the company expanded with a second location in Sanford, Maine, in 2002. This was followed by a third store in Somersworth, New Hampshire, in 2003.

The company continued to go from strength to strength, and in 2012, with the help of Loren Goodridge, a well-known Subway franchisee and Development Agent, Aroma Joe's began franchising. This marked a significant turning point in the company's growth trajectory, allowing them to spread their unique brand of positive energy to even more communities.

Today, Aroma Joe's has firmly established itself as a popular coffee franchise, with over 100 locations across the United States. The company remains true to its roots, prioritising sustainable and ethical practices by using Rainforest Alliance Certified beans to ensure environmentally and socially responsible farming.

The company began franchising in 2012

Aroma Joe's began franchising in 2012 with the help of Loren Goodridge, a well-known Subway franchisee and Development Agent. The company's first location was opened in East Rochester, New Hampshire, in 2000 by four cousins from Maine: Marty and Tim McKenna, and Mike and Brian Sillon. The cousins shared a passion for coffee and serving positive energy to their customers and communities. They also recognised a gap in the market, as their competitors were offering impersonal service and poor-quality products.

Aroma Joe's has always focused on product innovation, and in April 2012, they launched their proprietary energy drink, AJ's Rush, which quickly became a fan favourite. The drink has a bright, berry flavour and serves as the perfect base for AJ's signature flavours, such as Beach Bum and Green Alien.

The company's decision to begin franchising in 2012 was a significant step in its growth and expansion. With franchising, Aroma Joe's was able to rapidly increase its presence and reach new markets. As of 2023, the company has over 100 locations across multiple states, including Maine, New Hampshire, Massachusetts, Pennsylvania, and Florida.

Aroma Joe's unique selling point is its focus on providing a positive and uplifting experience for its customers. The company culture centres around positivity, and this is reflected in their hiring practices and brand image. The company is committed to positively impacting people's lives through passion, caring, and excellence in their products and services.

In addition to its popular energy drink, Aroma Joe's offers handcrafted coffee and espresso drinks, unique flavour infusions, and all-day food options. The company prides itself on using sustainably sourced and ethically grown coffee beans, ensuring that their products are not only of high quality but also support sustainable farming practices.

With its focus on product innovation, community engagement, and positive customer experiences, Aroma Joe's has become a beloved fixture in the communities it serves, and its continued expansion through franchising will undoubtedly bring its unique brand of positive energy to even more locations in the future.

Aroma Joe's serves Topsham-roasted beans

Aroma Joe's is a drive-thru-centred coffee company with over 100 locations across the United States. The company was founded in 2000 in East Rochester, New Hampshire, by four cousins: Marty and Tim McKenna, and Mike and Brian Sillon. The cousins shared a passion for coffee and serving positive energy to their customers and community. They recognised a gap in the market, noticing that the competition lacked innovation and offered impersonal service and poor-quality products.

Aroma Joe's has since become a beloved community destination across Maine and New Hampshire, and in 2012, the company began franchising. The same year, they launched their proprietary energy drink, AJ's Rush, which has become a fan favourite. In 2019, the company revamped its coffee programme to ensure the beans used for each handcrafted beverage are sustainably grown, ethically sourced, and full of flavour.

Aroma Joe's sources its beans from Topsham, a town in Devon, England, known for its delicious food and stunning views across the Exe Estuary. Topsham is home to several beloved pubs and restaurants, including The Lighter Inn, which offers hearty pub classics, delicious Sunday roasts, and Dorset-brewed Badger Beers. Topsham is also known for its famous breakfasts, served at Route 2 Cafe, featuring local ingredients such as sausages and bacon from the nearby butcher, Arthurs.

By sourcing its beans from Topsham, Aroma Joe's ensures that each cup of coffee served at its locations across the US is of the highest quality and made with sustainably and ethically sourced beans. This commitment to quality and sustainability is at the heart of the Aroma Joe's brand, and it is what sets them apart from their competitors.

The company uses Rainforest Alliance Certified beans

Aroma Joe's is a drive-thru-centred coffee company with over 100 locations across the United States. The company was founded in 2000 in East Rochester, New Hampshire, and is now headquartered in Portland, Maine.

Aroma Joe's uses Rainforest Alliance Certified beans to ensure sustainable farming practices. The Rainforest Alliance seal is awarded to farms, forests, and businesses that meet rigorous environmental and social standards. This means that the coffee beans used by Aroma Joe's are grown and harvested on farms that follow sustainable practices.

The Rainforest Alliance works with more than 400,000 certified coffee producers in Latin America, East Africa, and Asia, most of which are small-scale farmers. The organisation provides training in climate-smart and regenerative growing practices that boost yields and incomes, as well as requiring coffee buyers to invest in sustainable production. In addition, the Rainforest Alliance prohibits the destruction of ecosystems and requires farmers to increase native tree cover. By following these practices, Aroma Joe's can ensure that the beans they use are sustainably grown and ethically sourced.

Aroma Joe's commitment to using Rainforest Alliance Certified beans is part of their overall focus on sustainability and ethical sourcing. In 2019, the company revamped their coffee program to ensure that all of their core beans used for hot, iced, cold brew, and espresso beverages are 100% Rainforest Alliance Certified. This allows Aroma Joe's to provide their customers with high-quality, full-flavoured coffee while also supporting sustainable and ethical farming practices.

Frequently asked questions