
Kim Kardashian's KKW Fragrance is shutting down, with the brand's website set to close on 1 May 2022. However, it is not the end of the KKW Fragrance brand, as it will be relaunched with a new name. Kardashian herself has said that she won't be gone for too long.
Characteristics | Values |
---|---|
KKW Fragrance discontinued | Yes |
KKW Fragrance relaunching | Yes, under a new name |
KKW Fragrance website closing | Yes, on 1 May 2022 |
What You'll Learn
KKW Fragrance is shutting down
Kardashian has said that she is proud of the KKW perfume brand, which she says has a humanised background and taste. Each design is filled with her personal characteristics, unlike the perfumes on the market that sell brand memories and unique scents. The brand has released many perfumes with recognisable elements of Kardashian, such as those inspired by her curves and full lips. In May 2020, she collaborated with her mother Kris Jenner to launch a wooden floral fragrance themed around mother-daughter relationships. The hexagonal bottle features a sculpted embrace between mother and daughter, exuding artistic beauty and symbolizing great maternal love.
It is not yet known when the new fragrances will be launched, but Kardashian has said she won't be gone for too long.
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The brand will be discontinued until further notice
KKW Fragrance will be discontinued until further notice. Kim Kardashian announced that the brand's official website will close on 1 May 2022, and the brand will be renamed. The KKW perfumes have a humanised background and taste, and Kim has said that she will not be gone for too long. She has also promised to introduce fans to the next chapter of her fragrance journey.
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Kim Kardashian promises she won't be gone for too long
KKW Fragrance is shutting down, but Kim Kardashian has promised that she won't be gone for too long. In a post on the brand's social platform, Kim announced that the KKW website will close on 1 May 2022, and the brand will be relaunched with a new name.
The KKW perfume has always been a source of pride for Kim, with each design filled with her personal characteristics. In May 2020, she collaborated with her mother, Kris Jenner, to launch a wooden floral fragrance themed around mother-daughter relationships. The hexagonal bottle features a sculpted embrace between mother and daughter, exuding artistic beauty and symbolizing great maternal love.
While it is unknown how long it will be before we see new fragrances or beauty products from Kim, we can expect her to announce the relaunch with fanfare. In the meantime, she has offered a 40% discount on everything on the KKW Fragrance website until the end of April 2022, while supplies last.
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KKW Fragrance will be relaunched under a new name
The brand has not yet deleted or archived its Instagram grid. It posted about the Diamond Kim perfume only yesterday. It is not known how long it will be before we see new fragrances or beauty products from Kim Kardashian. However, she has said that she won't be gone for too long. She also shared that from now until the end of April, while supplies last, everything on kkwfragrance.com is 40 per cent off. The official website will close on 1 May.
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The website will close on May 1st
KKW Fragrance will be discontinued until further notice. Kim Kardashian has announced that the brand's current official website will close on 1 May. The brand will also be renamed.
Kardashian said: "I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won't be gone for too long."
She also shared that from now until the end of April, while supplies last, everything on kkwfragrance.com is 40% off.
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Frequently asked questions
Yes, Kim Kardashian announced that the brand will be discontinued until further notice.
Yes, Kim Kardashian has said that she will be relaunching the brand under a new name.
It is unclear when the new fragrances will be released, but Kim Kardashian has said that she "won't be gone for too long".
Kim Kardashian has not given a reason for the discontinuation of the brand, but she has said that she is excited to introduce fans to "the next chapter of [her] fragrance journey".