Crafting Fragrance Stories: Writing Epics For New Scents

When writing an epic for a new fragrance, it's important to keep the end-users at the forefront of your process. Clearly define the target audience and their needs, and use personas and user journeys to create a relatable, user-centric narrative. This approach helps maintain a strong focus on delivering value to your customers. Start with a clear, concise title to help clarify your strategic goals, and then write a short description of what you hope to achieve. This narrative should include background information to explain why the epic matters. You can also use epics to tell the story of how you arrived at the current state of a product.

Reporting: Write epics for projects that managers and executives will want to monitor

When writing epics for a new fragrance, it's important to keep the end-users at the forefront of your process. Clearly define the target audience and their needs. Use personas and user journeys to create a narrative that is relatable and user-centric. This approach helps in maintaining a strong focus on delivering value to your customers.

Before you can start planning the details of the epic, you need to give it a clear, concise title. This will help clarify your strategic goals. For example, if your goal is to increase trial downloads, you might name the epic "Simplify download process".

Next, write a short description of what you hope to achieve with the epic. This narrative should contain the following:

• Who: the persona (in this case, the product manager)
• What: the goal or desired outcome
• Why: the rationale or background information to explain why this epic matters.

For example, as the product manager, you might want to simplify the trial download experience so that you increase the number of people who complete the trial download process. You could include background information such as current abandon rates on the trial download web page, data indicating these rates are higher than the industry average, and data showing that your signup form contains more fields than average.

Now, jot down the scope of work for this epic, or the boundaries. Epics need to be broken down into smaller, more manageable units known as user stories. Each user story represents a specific functionality or piece of the epic, and this breakdown facilitates better planning, estimation, and execution by your development team.

Remember to regularly revisit and iterate on your epics. This agile approach ensures that your product remains adaptable to evolving requirements. Communicate your epics effectively to all stakeholders, using visual aids such as diagrams or flowcharts to enhance understanding. Keep all teams regularly updated on the progress of epics, and address any concerns or questions promptly.

Storytelling: Use epics to tell the story of how you arrived at a certain product

Epics are a great way to tell the story of how you arrived at a certain product, and they can be used to communicate the product's journey to managers and executives. When writing an epic, it's important to keep the end-users at the forefront of your process, clearly defining the target audience and their needs. Personas and user journeys can be used to create a relatable, user-centric narrative.

To begin writing an epic, you should give it a clear and concise title, as this will help clarify your strategic goals. Next, write a short description of what you hope to achieve with the epic. This narrative should include background information that explains why the epic matters. For example, you might include research and data to support your goals.

Epics should be broken down into smaller, more manageable units known as user stories. Each user story represents a specific functionality or piece of the epic and facilitates better planning, estimation, and execution by your development team. It's also important to regularly revisit and iterate on your epics, refining them based on feedback, market conditions, and product strategy. This agile approach ensures your product remains adaptable.

Clear communication is key when writing epics. Use visual aids, such as diagrams or flowcharts, to help stakeholders understand the epic. Keep all teams regularly updated on the progress of epics and address any concerns or questions promptly.

User stories: Break down epics into smaller, manageable units to facilitate better planning and execution

When writing epics for a new fragrance, it's important to keep the end-users at the forefront of your process. Clearly define the target audience and their needs. Use personas and user journeys to create a relatable, user-centric narrative. This approach helps maintain a strong focus on delivering value to your customers.

Epics should be broken down into smaller, more manageable units known as user stories. Each user story represents a specific functionality or piece of the epic. This breakdown facilitates better planning, estimation, and execution by your development team.

• Start by giving your epic a clear and concise title. This will help clarify your strategic goals.
• Write a short description of what you hope to achieve with the epic. This narrative should include the persona (in this case, the product manager), the desired outcome, and the reason why this epic matters.
• Consider including background information to help explain the context and importance of the epic. For example, you might include research data or industry benchmarks.
• Define the scope of work for the epic by setting boundaries and actionable tasks.
• Prioritisation is crucial, so ensure you regularly revisit and iterate on your epics based on feedback, market conditions, and product strategy.
• Use visual aids, such as diagrams or flowcharts, to communicate your epics effectively to stakeholders.
• Keep in mind that organisational culture will dictate the size and granularity of an epic.

By following these steps, you can effectively break down epics into user stories, enabling better planning and execution for your new fragrance.

Clear communication: Ensure epics are communicated effectively to all stakeholders, using visual aids to enhance understanding

When writing epics for a new fragrance, it is important to ensure that all stakeholders are effectively communicated with. This can be achieved by using visual aids to enhance understanding.

Firstly, consider the reporting aspect of your epic. Create epics for projects that managers and executives will want to keep an eye on. For example, if your goal is to increase the number of people who complete the trial download process, this is something that managers will want to monitor.

Next, use storytelling as a mechanism to communicate the story of how you arrived at the current state of your product. For instance, you could include background information that explains why this epic matters. This could include data indicating that abandon rates on your trial download web page are higher than the industry average, and that your signup form contains more fields than is standard.

Additionally, consider the culture of your organisation when communicating your epic. Let this dictate the size and granularity of your epic. For example, if your organisation is data-driven, be sure to include plenty of data and statistics in your communication.

Finally, keep the end-users at the forefront of your epic-writing process. Clearly define the target audience for your fragrance and their needs. Use personas and user journeys to create a narrative that is relatable and user-centric. This will help to ensure that your epic is well-received by all stakeholders.

Refinement: Regularly revisit and iterate on your epics based on feedback and changes in market conditions

When writing epics for a new fragrance, it's important to keep in mind that this is a continuous learning process and epics are subject to refinement. Regularly revisit and iterate on your epics based on feedback from your target audience and changes in market conditions. This agile approach ensures that your fragrance remains adaptable to evolving requirements and market trends.

To effectively refine your epics, consider the following:

• Reporting: Create epics for projects that managers and executives will want to closely monitor. This helps keep key stakeholders informed and allows for timely feedback and input.
• Storytelling: Utilise epics as a storytelling mechanism to convey the journey and evolution of your fragrance. This narrative approach can help engage your audience and provide context for the changes you make.
• Culture: Let the organisational culture guide the size and granularity of your epics. Consider the values and priorities of your fragrance brand and use them to shape your epics.
• Clear Communication: Ensure that your epics are effectively communicated to all relevant teams and stakeholders. Use visual aids, such as diagrams or flowcharts, to enhance understanding and facilitate collaboration.
• User-Centric Approach: Keep your target audience at the forefront when refining your epics. Clearly define their needs and preferences, and use personas and user journeys to create relatable and compelling narratives.
• Prioritisation: Prioritisation is crucial in product management. Focus on the epics that align with your fragrance brand's strategic goals and have the highest impact on your target audience.

By regularly revisiting and iterating on your epics, you can ensure that your new fragrance remains relevant, engaging, and adaptable to the dynamic nature of the fragrance market.

Frequently asked questions