Whole Foods' Hidden Gem: Cologne And Fragrances

Whole Foods Market offers a range of beauty and personal care products, including fragrances. During their first annual Beauty Week in March 2015, the Whole Body department hosted events and promotions to showcase their selection of natural and vegan cosmetics and personal care items. One of the products highlighted was the Pacifica Hawaiian Ruby Guava Perfume Roll-On, which is 100% vegan and cruelty-free. Additionally, Whole Foods offers Amber Eau De Parfum Spray and Amber Perfume Oil through Nemat Enterprises.

Nemat Enterprises' Amber Perfume Oil

The product is available in a 10ml bottle, which is described as travel-size and pocket-size. It is packaged in a glass bottle with an elegant gold minaret cap. The product is made in the USA and is available for purchase on Amazon.

Reviews for the product are generally positive, with an average rating of 4.2 out of 5 stars from nearly 1,500 reviews. Many customers praise the scent, describing it as heavenly, warm, feminine, and beautiful. The longevity of the fragrance is also highlighted, with some reviewers mentioning that it lasts all day. The quality of the oil is also mentioned positively, described as lovely, amazing, and subtle.

However, there are some negative reviews, with some customers expressing disappointment in the value for money and inconsistencies in the quality of the product over time.

Nemat Enterprises also offers an Amber Eau De Parfum Spray, which is available for purchase at Whole Foods Market.

Pacifica Hawaiian Ruby Guava Perfume Roll-On

Pacifica Hawaiian Ruby Guava is a tropical blend of sweet, juicy guava and citrusy pomelo, with a subtle coconut base. The scent is inspired by the sunny beaches of the South Pacific. It is a unisex fragrance, suitable for both men and women.

The rollerball perfume is a popular choice for those who want to carry their fragrance with them on the go. It is perfectly portable and TSA-friendly, making it ideal for travel. The rollerball format also allows for precise application without any spills or wastage. The perfume is micro-batched and made with natural and essential oils from all over the world. It is free of harsh chemicals, including parabens, phthalates, and other ingredients that you may not want on your skin. It is also vegan and cruelty-free.

The reviews for the Pacifica Hawaiian Ruby Guava rollerball perfume are mostly positive, with many customers praising the scent and portability. However, there are some mixed opinions about the durability and value of the product. Some customers have reported issues with the rollerball applicator.

The spray perfume is also a popular choice, with many customers appreciating the beauty and sweetness of the fragrance. However, there are mixed reviews about the longevity and value for money. Some customers have mentioned that the bottle does not come with a cap, which can make it inconvenient to carry.

Burt's Bees products

Burts Bees is an American multinational personal care product company that originated in Maine in the 1980s. The business began when co-founder Roxanne Quimby started making candles from Burt Shavitz's leftover beeswax. The company's first headquarters was an abandoned one-room schoolhouse rented from a friend for $150 a year. This led to the bottling and selling of honey, with Quimby's focus on maintaining high quality, helping to grow the business to $20,000 in sales by the end of its first year.

As the company evolved, it began selling other products that used honey and beeswax, including furniture polish and edible spreads, before moving into personal care products. In 1989, Burt's Bees increased production after a New York City boutique, Zona, ordered hundreds of their beeswax candles. This led to the hiring of 40 additional employees and the use of an abandoned bowling alley as their new manufacturing location. During this time, Quimby read one of Burt Shavitz's 19th-century books about beekeeping, which included homemade personal care recipes, prompting Burt's Bees to enter the personal care products industry.

In the 1990s, Burt's Bees incorporated and diversified its product line to include candles, natural soaps, perfumes, and eventually lip balm, which became their best-selling product. In 1994, the business moved to North Carolina, and Quimby forced Shavitz out of the company's operations after learning of an affair with an employee. Burt's Bees then changed its focus to exclusively offer personal care products.

In 1998, Burt's Bees offered over 100 natural personal care products in 4,000 locations, with sales exceeding $8 million. Distribution reached national retailers, including Whole Foods Market, and restaurant chains such as Cracker Barrel. The company continued to expand its product offerings, introducing travel-sized skincare and hair care products, as well as sugar and milk-based body lotions and bath products.

In the early 2000s, Burt's Bees launched its first toothpaste, shampoo, and the successful Baby Bee product line of infant personal care products. The company has continued to innovate and expand its product offerings, introducing a full cosmetics line in 2017 and partnering with other companies for unique product collaborations.

Whole Foods' Premium Body Care Standards

Whole Foods Market introduced its Premium Body Care standards over five years ago. Products that meet these standards are better for families and the environment, and are considered the most exceptional personal care products available.

The Premium Body Care logo is only used on products that have been evaluated using the most current safety and efficacy data, with a focus on four key areas: quality sourcing, environmental impact, safety, and results. Over 4,000 products are formulated to these standards, and that number continues to grow.

The standards were developed because there is no label regulation required to use the word "natural", which has caused confusion about what it actually means. Whole Foods Market wanted to create standards for high-quality personal care so concerned customers could have something to rely on.

The list of unacceptable ingredients includes parabens, polypropylene and polyethylene glycols, sodium lauryl, and laureth sulfates. The company bans over 240 ingredients commonly used in beauty and body products, including phthalates, formaldehyde donors, oxybenzone, PFAS, and EDTA.

Whole Foods Market's experts spent years reviewing scientific research and examining each and every personal care ingredient used in their Whole Body department. Every ingredient has a rationale for its status. The standards are designed to evolve as new science-based studies and research emerge.

Whole Foods' Beauty Week

Whole Foods Beauty Week

Whole Foods Beauty Week is an annual event that celebrates all things beauty-related. During this week, Whole Foods Market locations offer exclusive product samples, promotions, and discounts on a range of natural beauty and personal care products. The event also includes educational events, classes, and demonstrations to inform shoppers about the selection of quality, natural products available that support healthy people and a healthy planet.

Dates and Offers

The first-ever Whole Foods Beauty Week took place from March 18 to March 24. During this week, all Whole Foods Market locations offered a limited-edition "Hello, Beauty!" bag for $18, with a value of $60. These bags, made from 100% cotton recycled saris, contained six exclusive product samples, including Derma E Microdermabrasion Scrub, Acure Cell Stimulating Facial Mask, and Giovanni 2chic Ultra Repair Shampoo. Shoppers also received $5 in beauty coupons.

From March 20 to 22, there was an additional promotion where shoppers saved 25% on all facial care items.

Featured Products

Whole Foods Beauty Week showcases a range of natural beauty products, including perfumes, hand sanitizers, lipsticks, facial cleansing towelettes, deodorants, and lip balms. Some featured products include:

• Pacifica Hawaiian Ruby Guava Perfume Roll-On ($11.49) - 100% vegan, cruelty-free, and free of parabens, phthalates, and propylene glycol.
• Everyone® Hand Sanitizer Spray in Coconut + Lemon ($2.99) - A natural hand sanitizer spray with a light and fresh scent.
• Mineral Fusion® Lipstick in 'Tempting' ($14.99) - A natural lipstick with a rich pigment, long-lasting colour, and a smooth, moisturizing formulation.
• Burt's Bees® Cucumber & Sage Facial Cleansing Towelettes ($5.99) - 99.1% natural towelettes that effectively remove makeup and refresh the skin.
• Tom's of Maine Long-Lasting Deodorant in 'Soothing Calendula' ($5.99) - A natural deodorant that offers long-lasting odour protection and a pleasant scent.
• Eco Lips Mongo Kiss with Mongongo Oil Lip Balm ($1.99) - A natural lip balm that glides on smoothly and acts as a humectant, attracting and retaining moisture.

Fragrance Research

Whole Foods has been conducting research for its Premium Body Care Standards, carefully determining which ingredients will be allowed and exempted. With over 300 body care ingredients currently classified as unacceptable, the process has been lengthy and detailed. Fragrances, in particular, have been challenging due to the lack of an official definition of "natural" fragrances and the complex testing and verification process.

Despite the challenges, Whole Foods is committed to offering a greater selection of products containing high-quality, natural ingredients, including natural fragrances.

Frequently asked questions