Kim Kardashian's Empire: Men's Cologne A Reality?

Kim Kardashian is an American celebrity, actress, and model who entered the world of perfumes in 2009 with her signature fragrance. She has since expanded her empire to include Skims, a shapewear brand that has recently expanded into loungewear and lingerie. In 2022, Skims launched its first collection aimed at men, the Boyfriend Collection, which included boxers, t-shirts, tanks, and socks. The collection was marketed as unisex, with size recommendations provided for both men and women. In 2023, Skims added a range of men's products such as boxers, briefs, t-shirts, and leggings to its online store. This collection was promoted by a string of male sports stars, including Brazilian footballer Neymar Jr. and NBA player Shai Gilgeous-Alexander.

Skims' new menswear collection

Skims, a solutions-oriented brand, has launched a new menswear collection that offers a range of comfortable and stylish clothing for men. The collection includes essential clothing items such as underwear, socks, t-shirts, leggings, hoodies, and sweatshirts.

The underwear collection features ultra-soft and breathable fabrics, providing all-day comfort. The lounge sets are perfect for relaxing at home, made with stretchy, relaxed cotton blends. For those who are active, Skims offers a collection of lightly compressive base layers that provide maximum comfort and support during workouts. The base layers are designed to sit seamlessly under workout clothes.

The brand also offers a range of classic cotton essentials, including midweight cotton French terry sweats and hoodies, providing five-star comfort. Additionally, they have launched a collection of plush sets made from extra-soft, cloud-like fleece, perfect for everyday wear.

Skims menswear collection also includes super-soft, midweight cotton styles with a stretchy fit, as well as lightweight layers made with a comfy stretch-knit fabric and an incredibly soft feel. For bedtime, they offer 100% cotton flannel pyjama bottoms and ultra-soft, stretchy cotton-modal blend pyjamas.

Skims has become a go-to brand for comfortable, everyday wear, and their new menswear collection is sure to be a hit among men who value both comfort and style.

Skims' male sports star promoters

Kim Kardashian has expanded her $4 billion SKIMS brand with a new men's collection, featuring sports superstars Neymar, Nick Bosa, and Shai Gilgeous-Alexander. The campaign showcases the athletes' rock-hard abs and toned physiques as they model the collection's boxers, briefs, undershirts, T-shirts, tank tops, and leggings.

The SKIMS men's collection is targeted towards a diverse range of body types and aims to provide comfort and confidence for all men. The campaign features three renowned athletes from different sports backgrounds, chosen to appeal to a wide range of consumers.

Neymar, the 31-year-old Brazilian soccer star, brings his global fame and talent to the campaign. Posing in SKIMS boxers and a green T-shirt, he showcases his abs and tattoos, exuding confidence and sex appeal.

NFL defensive end Nick Bosa, 26, of the San Francisco 49ers, joins the campaign, showcasing his rock-hard six-pack abs and large arms. He poses in grey boxers, staring straight ahead while holding a football, embodying the confidence and strength that SKIMS aims to instill in its wearers.

The third sports star featured in the campaign is 25-year-old Oklahoma City Thunder NBA player Shai Gilgeous-Alexander. He flexes his muscles in black boxers, showcasing his athletic build. In another snap, he holds a basketball, highlighting the comfort and ease of movement that SKIMS provides.

The SKIMS men's collection, launching on October 26, 2023, includes three ranges: Cotton, Stretch, and Sport. Cotton offers a soft, mid-weight blend for everyday wear, while Stretch is lightweight and ultra-soft, designed to never lose its shape. The Sport range is designed to aid performance, with base layers that sit seamlessly under workout clothes for maximum comfort and support.

The expansion into men's wear is a significant milestone for the SKIMS brand, reflecting its commitment to inclusivity and providing solutions for a diverse range of consumers. With over 10% of SKIMS' existing customer base being men, the brand is excited to tap into the $111 billion US men's apparel market and reach new demographics.

Skims' IPO plans

Skims IPO Plans

Skims, the apparel company co-founded by Kim Kardashian, is exploring an IPO in 2024 or 2025. The company is reportedly interviewing banks to lead an initial public offering that could come as soon as the first half of 2025. Skims has been closely watched as a potential IPO candidate since raising money at a $4 billion valuation in a Wellington Management-led funding round in July 2023.

Skims is a direct-to-consumer clothing brand that sells shapewear, swimwear, underwear, and loungewear. The company was founded in 2018 or 2019 by Kim Kardashian, Jens Grede, and Emma Grede. It leverages Kardashian's personal brand, her social media presence, and the influence of other social media creators and celebrities to promote its products.

Skims products come in nine sizes and skin tones to be inclusive of all body types. Its products are designed for comfort, concealment, and body positivity. The brand regularly sells out soon after products are dropped online, and more than 11 million people have signed up for product restock alerts on the Skims website.

Skims has raised $670 million in venture capital funding to date, with prominent investors including Thrive Capital, Imaginary Ventures, Alliance Consumer Growth, Wellington Management, Greenoaks Capital Partners, Lone Pine Capital, and D1 Capital Partners. The company is profitable, with expected revenue of $750 million in 2023, up 50% from $500 million in 2022, and an estimated net profit of $190 million by the end of 2023.

Skims' competitors include women's shapewear and swimwear brands like Spanx, ThirdLove, and MeUndies. Its largest competitor is another celebrity-helmed loungewear brand, Savage X Fenty, founded by Rihanna in 2018 and valued at more than $3 billion.

Skims' IPO date is currently unknown, and it is unclear whether the company will pursue an IPO or seek other strategic options such as a Series D financing round or an acquisition. However, co-founder Jens Grede has stated that "at some point, we will" go public, and that the company "deserves to become a public company."

If Skims does pursue an IPO, customers and retail investors may have a good chance to invest. The company could offer IPO shares to customers through a directed share program, as other companies like Uber, GoPro, Airbnb, and Robinhood have done in the past. Retail investors can also increase their chances of early equity ownership or obtain shares in the IPO by monitoring pre-IPO investing platforms and accessing IPO shares through a broker.

Skims' $4 billion valuation

Skims, the shapewear and intimates brand co-founded by Kim Kardashian, has raised $270 million in a Series C funding round, valuing the company at $4 billion. This is up from its previous valuation of $3.2 billion in 2022. The funding round was led by Wellington Management, with participation from Green Oaks Capital Partners, D1 Capital Partners, and Imaginary Ventures.

The new funding will be used for product innovation, category expansion, and retail expansion. The company plans to open a flagship store in Los Angeles in early 2024 and is expected to reach net sales of $750 million this year, an increase from $500 million in 2022.

Skims was founded in 2019 and has raised a total of $670 million across all its funding rounds. The brand started as an online shapewear company but has since expanded into lounge and swimwear. It now plans to open physical stores and sell men's clothing. Skims has a diverse customer base, with 70% of its customers being Gen Z and millennials.

The $4 billion valuation of Skims has added about $500 million to Kardashian's net worth. She now has a net worth of $1.7 billion and owns a 35% stake in the company. Kardashian is also in talks to buy back a minority stake in her makeup and fragrance brand, KKW Beauty, which she sold to Coty, Inc. in 2020 for $200 million.

Kardashian is a TV star and business mogul who has leveraged her global influence and that of her family to build successful brands. She has also done numerous brand collaborations, including a line with Beats headphones and a custom flavor with the energy drink brand Alani Nu.

Skims' expansion into men's products

Skims, the underwear and apparel brand founded by Kim Kardashian, has expanded into men's products with a lineup that includes briefs, undershirts, boxers, and leggings. The expansion into menswear is a strategic move to tap into the $5.7 billion men's underwear market and cater to the more than 10% of its existing customer base that are men.

The men's collection, rooted in activewear, features three collections: "Cotton," "Stretch," and "Sport." Cotton is made with mid-weight cotton and features built-in recovery. Stretch is constructed from maximum-stretch fabric for a perfect fit, while Sport offers lightly compressive base layers for maximum comfort and support. The collection includes a range of styles, from T-shirts and tank tops to briefs and bottoms, with sizes ranging from XS to 5X, reflecting Skims' body positivity focus.

The men's line is fronted by three high-profile athletes: San Francisco 49ers player Nick Bosa, Brazilian soccer star Neymar Jr., and NBA player Shai Gilgeous-Alexander. With this all-star campaign and Skims' partnership with the NBA, WNBA, and USA Basketball, the brand is well-positioned to appeal to the everyday guy and expand its presence in menswear.

Skims' foray into men's products is a significant milestone, demonstrating its commitment to providing solutions for a diverse range of audiences. This expansion also holds potential for the company's future, with speculation about a possible initial public offering. The success of Skims in the women's market, valued at $4 billion, suggests that its expansion into men's products could be a game-changer for mainstreaming men's shapewear.

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