Vanity Fair's Scented Pages: A Fragrant Read

Vanity Fair magazine has been known to include fragrance strip ads, which allow consumers to sample perfumes. In one issue, the magazine included five fragrance strip ads, which was an unofficial record for a single issue. The magazine also features articles on perfume, including one on the actor who played Princess Margaret in The Crown, who is the ambassador for Cartier's La Panthère fragrance collection.

The December issue of Vanity Fair had five fragrance strip ads

The scented ads are also known as Scent Strips, and are commonly stuck into magazines such as Vanity Fair and Cosmopolitan. They give consumers a sniff of what their producers say is the good life. However, some people are irritated by the strips, with one reader saying that simple contact with a perfumed ad causes bumps to break out on her skin.

Vanity Fair also has a dedicated section on its website for fragrance, as well as a section for perfume. Here, you can find articles about celebrities who are ambassadors for fragrances, such as the actor who played Princess Margaret in The Crown, who is the ambassador for Cartier's La Panthère.

Perfume ads are a revenue booster for magazines

Vanity Fair is not alone in this. Other magazines such as Cosmopolitan also include fragrance strips in their issues. However, some magazines are rethinking their use of perfume ads. The New Yorker, for example, said it was washing its hands of fragrance strips, at least until the ads stop smelling so pungent.

Vanity Fair's website also has a dedicated 'Fragrance' section, which includes articles on perfumes, such as Cartier's La Panthère, and other scented products, like mood-shifting incense and toothpaste for discerning palates.

Some people are allergic to fragrance strips

Yes, *Vanity Fair* magazine has fragrance strip ads. The December issue once had five fragrance strip ads, an unofficial record for a single issue. These fragrance strips are stuck into magazines to give consumers a sniff of the perfume. However, some people are allergic to fragrance strips.

Fragrance allergies are common and affect around 1% of adults, with rates in children and adolescents being around 1.8%. Symptoms of fragrance allergies generally affect the skin and include hyperpigmentation (patches of skin that are darker than usual), typically on people with darker skin. In some cases, people can experience weeping, blistering, poison ivy-like reactions, and skin peeling. It is also possible to develop respiratory symptoms, such as asthma attacks, and in rare cases, a person can develop anaphylaxis, a severe allergic reaction that can be dangerous.

The most common allergic reactions to fragrances are contact dermatitis, though other symptoms may occur, including allergic conjunctivitis. To diagnose a fragrance allergy, a patch test is performed with a mixture of fragrance ingredients, such as balsam of Peru, Fragrance Mix I, and Fragrance Mix II.

If you experience allergy or asthma exacerbations upon exposure to fragrances, it is recommended to create an allergy action plan, which outlines the steps to be taken in case of an allergic reaction.

Cartier's La Panthère is a collection of jewellery and fragrances

Yes, Vanity Fair magazine does have fragrance pages. In fact, the December issue of Vanity Fair once had five fragrance strip ads, an unofficial record for a single issue, according to the Magazine Publishers Bureau.

La Bouche Rouge is known for its sustainable approach to perfume

Gerlier's sustainable approach to perfume involves finding an entirely new way of formulating. He went to Grasse in France, the centre of perfumery, and collaborated with a manufacturer there to develop a range of upcycled fragrance ingredients. For instance, the cedarwood essence is made from the sawdust left behind at a woodcutting factory in Virginia. The rose damask essence, which is difficult to source because of high demand, was recreated using technology that can extract the scent without petrochemicals.

Gerlier tells Vogue: 'The idea of La Bouche Rouge is to explain sustainability with something positive, with something sexy and qualitative. Lipsticks and perfume were natural icons to explore, encouraging people to be more eco-conscious through art and design.'

Vanity Fair is a magazine that has featured fragrance strip ads. According to the Magazine Publishers Bureau, the December issue once had five fragrance strip ads, an unofficial record for a single issue.

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