Antonio Mcgowan
Celebrity hairstylist Jen Atkin's hair-care line, Ouai, offers a range of fragrances inspired by her favourite cities and streets around the world. With top notes including bergamot, apple blossom, raspberry, and Italian lemon, Ouai's perfumes have received praise for their complex, warm scents and staying power. The brand currently offers four unique eau de parfums, including North Bondi, which has garnered mixed reviews regarding its longevity, and Mercer St., which captures the essence of downtown New York. Ouai's perfumes provide an affordable alternative to designer brands, retailing at $60 for 1.7 fluid ounces.
| Characteristics | Values |
|---|---|
| Number of perfumes | 4 |
| Names of perfumes | North Bondi, Melrose Place, Rue St. Honoré, Mercer St. |
| Price | $60 |
| Volume | 1.7 fluid ounces |
| Top notes | Bergamot, Apple blossom, Raspberry, Italian lemon, salted caramel, pistachio, vanilla, dragonfruit, magnolia, and sugared vanilla |
| Longevity | Long-lasting |
| Intensity | Strong |
| Sizes | 10ml, 50ml |
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What You'll Learn
Ouai's North Bondi perfume
OUAI, a haircare brand led by celebrity hair specialist Jen Atkin, launched its North Bondi perfume in 2018. The fragrance is inspired by the meeting of the city and the sea at Sydney's Bondi Beach.
North Bondi is a Chypre Floral fragrance with top notes of Italian lemon, apple blossom, bergamot, and raspberry. The middle notes are May rose, violet, and jasmine, while the base notes are white musk, patchouli, and sandalwood. The perfume has been described as having a "fresh out of the shower" scent, with a soft, fresh floral feel and a sparkling bergamot note that makes the wearer feel refreshed, alive, and awake. The heart of the perfume is powdery floral, with a "'fresh'" element that lasts throughout. The musk and sandalwood in the dry down are subtle but present. Overall, the fragrance is fresh and clean with powdery undertones.
Reviews of the perfume are mixed. Some people love the scent, describing it as "super bright and clean" and "warm and complex." They also praise its staying power, noting that it lingers for hours, which is impressive, especially for those with skin that doesn't typically hold perfume well. The smaller travel size option (10ml) and the full size (50ml) are also appreciated. However, others find the scent too strong or overpowering and question its longevity.
The North Bondi perfume can be purchased from some Sephora stores in the US and John Lewis in the UK, although it's recommended to check with the store before visiting. It is also available directly from the OUAI website, where they suggest applying the perfume to freshly cleansed, damp skin and spraying it on the wrists, neck, behind the ears, knees, and elbows for an all-over fragrance experience.
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Longevity of the scent
Ouai's North Bondi Eau de Parfum has received mixed reviews when it comes to the longevity of its scent. While some reviewers claim that the fragrance "lingers for hours", others suggest that it "may not be long-lasting on some". One reviewer notes that the scent lasts from their morning shower until the end of the day, demonstrating its longevity. On the other hand, some Sephora reviews have docked stars due to the scent, suggesting that it may not be long-lasting for everyone.
The difference in opinions regarding the longevity of Ouai's North Bondi perfume can be attributed to individual variations in skin type and scent perception. Some people have skin that naturally retains perfume better than others, which can impact the perceived longevity of the fragrance. Additionally, personal preferences and interpretations of scent profiles can influence how long a fragrance is noticed by an individual.
To enhance the longevity of the scent, Ouai suggests applying the perfume to damp skin and targeting areas like "behind the knees and in the creases of elbows" for a more comprehensive fragrance experience. Layering the perfume with other scented products from the Ouai line, such as body creams or hair care products, can also help to intensify and prolong the scent.
The concentration of the fragrance, being an eau de parfum, contributes to its staying power. Eau de parfum fragrances typically have a higher concentration of perfume oil, ranging from 15% to 20%, compared to eau de toilette, which usually contains 5% to 15%. This higher concentration allows the scent to last longer on the skin.
Overall, while the longevity of Ouai's North Bondi perfume may vary depending on individual factors, the combination of its concentration, strategic application, and layering with other scented products can help extend the wear time of the fragrance.
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Complexity of the scent
Ouai offers a range of fragrances inspired by founder Jen Atkin's favourite cities and streets around the world. Each scent is designed to evoke a unique atmosphere and location, from the beaches of Sydney to the streets of Paris and New York.
The complexity of the scent is a key feature of Ouai's fragrances. For instance, the North Bondi perfume, inspired by Sydney's iconic Bondi Beach, features a blend of rich florals and white musk, with top notes of bergamot, apple blossom, raspberry, and Italian lemon. The combination of these notes creates a warm and complex scent that lingers for hours, providing an intense olfactory experience.
Mercer St., named after a street in downtown New York City, offers a sophisticated and cool olfactory experience with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk. This scent combines citrusy and floral notes with a musky base, creating a complex and long-lasting fragrance.
Rue St. Honoré captures the essence of Paris in the springtime with notes of violet, gardenia, and ylang-ylang. This fragrance offers a delicate and romantic olfactory experience, evoking the charm and elegance of the French capital.
Melrose Place, inspired by the vibrant spirit of Los Angeles, blends bergamot, lychee, and cedarwood. This scent combines fresh and fruity notes with a woody base, creating a unique and captivating fragrance that reflects the diverse and creative nature of the city.
In addition to these four original fragrances, Ouai has expanded its perfume collection to include other complex and captivating scents. One of their notable fragrances is a warm and spicy perfume oil that has gained popularity on TikTok. This scent features notes of salted caramel, pistachio, and vanilla, creating an addictive and indulgent olfactory experience. Another fragrance, inspired by tropical getaways, combines dragon fruit, orange blossom, tuberose, and musk to transport you to a sunny destination.
The complexity and longevity of Ouai's fragrances have received mixed reviews. Some customers praise the scents for their richness and staying power, finding them to be impressive, especially given their price point. Others find the fragrances too strong or overpowering, highlighting the personal nature of fragrance preferences.
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Unisex appeal
Ouai, the celebrity hairstylist-founded brand, is known for its hair care products. However, they have expanded their offerings to include fragrances. Their perfume collection includes four unique scents, each named after founder Jen Atkin's favourite streets located in her favourite cities around the world. These include Mercer St., North Bondi, Rue St. Honoré, and Melrose Place.
North Bondi, an eau de parfum, has been described as having a complex, warm scent and staying power. It features top notes of bergamot, apple blossom, raspberry, and Italian lemon, with a blend of rich florals and white musk. The scent is inspired by Sydney's iconic Bondi Beach, capturing the essence of a surfer in their element. Its warm and addictive fragrance has been likened to "skin but better."
The perfume has received mixed reviews, with some praising its long-lasting scent and affordable price point, while others find it too strong or overpowering. However, it is worth noting that fragrance is a personal experience, and what may be warm and floral to one person may be fresh and clean to another.
The unisex appeal of North Bondi lies in its complex composition. With its blend of fruity, floral, and musky notes, it offers a sophisticated scent without the hefty price tag often associated with designer perfumes. Its versatility allows it to transcend traditional gender boundaries, making it a signature scent for those who enjoy something slightly androgynous.
In addition to North Bondi, the other fragrances in the Ouai collection also showcase unisex appeal. For example, Melrose Place, inspired by Los Angeles, features a blend of bergamot, lychee, and cedarwood, offering a velvety-rich and rosy scent. Similarly, Rue St. Honoré, reminiscent of Paris in the springtime, combines violet, gardenia, and ylang-ylang for a delicate and romantic fragrance. These scents, like North Bondi, defy traditional gender stereotypes and cater to a diverse range of consumers.
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Price
Ouai's North Bondi Eau de Parfum is available in two sizes: 10ml and 50ml. The perfume features top notes of bergamot, apple blossom, raspberry, and Italian lemon, and has been described as having a "complex, warm scent and staying power". One reviewer noted that the fragrance is long-lasting, remaining on the skin from morning until the end of the day. Another reviewer described the scent as "warm and complex", while also noting that it is "not long-lasting".
The price of the 50ml bottle has been described as "pretty impressive compared to other designer brands", with one reviewer noting that it "smells more expensive than it is". The exact price of the perfume is not stated in any sources, however, it is available to purchase from Sephora stores in the US and John Lewis in the UK.
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Frequently asked questions
Yes, Ouai makes perfume. The brand, founded by celebrity hairstylist Jen Atkin, launched its first-ever fragrance collection in 2018, which includes four unique scents: Mercer St., North Bondi, Rue St. Honoré, and Melrose Place.
Ouai perfume can be purchased online or in-store at Sephora in the US and John Lewis in the UK.
The four scents of Ouai perfume are each named after founder Jen Atkin's favorite streets located in some of her favorite cities around the world. Mercer St. evokes New York's downtown cool with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk. North Bondi captures the essence of Sydney's iconic beach with notes of bergamot, rose de mai, violet, and apple blossom. Rue St. Honoré is inspired by Paris in the springtime with notes of violet, gardenia, and ylang-ylang. Melrose Place embodies the spirit of Los Angeles with a blend of bergamot, lychee, and cedarwood.
