Lance Carson
Lady Gaga's first fragrance, Fame, was released in 2012. The perfume was created in collaboration with Coty and Gaga's own Haus Laboratories. It was initially rumoured to smell like blood and semen, but Gaga later dispelled this, stating that she wanted to extract the feeling and the sense of blood and semen from the molecular structures. The scent was built around three accords, or doses, representing Gaga's dark, wild, and sensual nature. The perfume was marketed as a black liquid that sprays clear and becomes invisible once airborne, and the bottle was designed by Gaga and photographer Nick Knight. Despite its initial success, with \$30 million in revenue within six months of its release, Fame appears to have been discontinued, as it is no longer listed on the Haus Laboratories website.
| Characteristics | Values |
|---|---|
| Name of the perfume | Fame |
| Year of release | 2012 |
| Perfumers | Honorine Blanc, Richard Herpin and Nathalie Lorson of Firmenich |
| Notes | Tears of belladonna, crushed heart of tiger orchidea, black veil of incense, pulverized apricot, saffron, honey drops, jasmine, and orchid |
| Accords | Dark, sensual, and light |
| Technology | Push-pull |
| Bottle designed by | Gaga and photographer Nick Knight |
| Versions | Less expensive version, more expensive "premiere edition" called Le Masterpiece |
| Unisex | Yes |
| Lady Gaga's statement | "Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA." |
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What You'll Learn
- Lady Gaga's first perfume, Fame, was released in 2012
- The perfume was released in collaboration with Coty and Gaga's own Haus Laboratories
- The scent was described as fruity and floral with notes of apricot, honey, and orchid
- The perfume was marketed with an ad campaign directed and photographed by Steven Klein
- Lady Gaga has since discontinued her perfume line, citing a preference for making music
Lady Gaga's first perfume, Fame, was released in 2012
Fame is a unisex fragrance. It was created in collaboration with Gaga's own The Haus Laboratories Paris and the fragrance company Coty. The perfume is composed in an unusual way, using "'push-pull technology' rather than the traditional pyramidal structure of most perfumes. This means that the ingredients are mixed to highlight different aspects of each fragrant note at the same time, without any hierarchy. The scent is built around three main accords or "doses": Dose 1 Madness (also known as the dark accord), Dose 2 Pleasure (Sensual accord), and Dose 3 Glory (Light Accord). The perfume's notes include incense, honey, apricot, saffron, and orchid.
The bottle was designed by Gaga and photographer Nick Knight and was described as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". The perfume itself is black but sprays clear and becomes invisible once airborne. Two versions were released: a less expensive version with a smaller bottle and plastic cap, and a more expensive "premiere edition" called Le Masterpiece, with a larger bottle and a solid metal cap.
The advertising campaign for Fame was directed and photographed by Steven Klein and featured attractive male models in laboratory clothing mixing and boiling chemicals to create the fragrance. Gaga appeared on the September 2012 cover of Vogue to promote the perfume, and within six months of its release, it earned $30 million in revenue in the US.
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The perfume was released in collaboration with Coty and Gaga's own Haus Laboratories
Lady Gaga's first fragrance, Fame, was released in collaboration with Coty and Gaga's own Haus Laboratories in Paris. The perfume was launched in September 2012, following a large advertising campaign. It was released worldwide through Haus Laboratories and in the US in Macy's stores on 22 August 2012.
The perfume was marketed as a "beautiful prospect with a dark heart" and was described as a "sexual fragrance". Gaga described it as:
> "This one in particular is very seductive. This is a very sexual fragrance. This is for the woman that wants to get laid, to be totally honest. That is what fame is, isn’t it? To get the world to fall in love with you. You want everyone to want to f--k you. Put it in a bottle, and I’m selling it."
The scent was built around three accords, or "doses", as Gaga called them: Madness (or the dark accord), Pleasure (the Sensual accord), and Glory (the Light Accord). The perfume was designed to be unisex, and it included notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey. It was also said to evoke the "after-feeling of sex from the semen, and then the blood is sort of primal".
The perfume was an unusual black liquid that sprays clear and becomes invisible once airborne. The bottle was designed by Gaga and photographer Nick Knight and was described as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". Two versions of the perfume were released: a less expensive version with a smaller bottle and plastic cap, and a more expensive "premiere edition" called Le Masterpiece, which featured a larger bottle with a solid metal cap.
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The scent was described as fruity and floral with notes of apricot, honey, and orchid
Lady Gaga's first fragrance, Fame, was released in September 2012. The scent was described as fruity and floral with notes of apricot, honey, and orchid. It was also said to have a pungent fruit accord and jasmine, incense, and honey.
The perfume was created in collaboration with perfumers Honorine Blanc, Richard Herpin, and Nathalie Lorson of Firmenich. In an interview, Gaga described the scent as having a “dark heart,” and said that she wanted to extract the feeling and sense of blood and semen from their molecular structures. She also stated that she wanted the perfume to have a note of gummy worms.
The packaging and advertising campaign for Fame were designed to be just as unique as the scent itself. The bottle, created in collaboration with photographer Nick Knight, was described as "simple and unfussy" with an "edgy and alien-like gold cap." The advertising campaign, directed and photographed by Steven Klein, featured attractive male models in laboratory clothing mixing and boiling chemicals to create the fragrance.
Fame was well-received by customers, with many praising its uniqueness and longevity. However, some reviewers wished for more depth to the scent, and one described it as "nice but expected something edgier."
Lady Gaga's second fragrance, Eau de Gaga, was also released under her Haus Laboratories label. This scent is described as having lighter, fresher notes with a citrusy lime opening that mellows into a leather and violet scent.
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The perfume was marketed with an ad campaign directed and photographed by Steven Klein
Lady Gaga's first fragrance, Fame, was released in 2012. The perfume was marketed with an ad campaign directed and photographed by Steven Klein, who also directed the music video for Gaga's song "Alejandro". The campaign has been likened to the novel Gulliver's Travels.
The ad campaign for Fame included a short film titled "Formulation", which featured attractive male models in laboratory clothing mixing chemicals to create the fragrance. Gaga did not appear in the short film but graced the September 2012 cover of Vogue magazine to promote the perfume. She also released a 30-second trailer for the Lady Gaga Fame commercial, which used her song "Scheiße" as background music.
The perfume was released in two versions: a less expensive version with a smaller bottle and a plastic cap, and a more expensive "premiere edition" called Le Masterpiece, with a larger bottle and a solid metal cap. The bottle was designed by Gaga and photographer Nick Knight and featured an alien egg design with a gold crown. The scent was described as a combination of fruity and floral elements, with notes of jasmine, incense, honey, apricot, saffron, and orchid.
Lady Gaga was heavily involved in the development of the perfume, collaborating with perfumers Honorine Blanc, Richard Herpin, and Nathalie Lorson of Firmenich. She described the scent as seductive and sexual, capturing the allure of fame and fortune. Gaga also addressed rumours that the perfume would smell like blood and semen, clarifying that while it wouldn't smell like those things, she wanted to extract the feeling and sense of them in the molecular structure.
Lady Gaga Fame received mixed reviews, with some praising its uniqueness and longevity, while others found it too sweet or wished for more depth. The perfume was discontinued, and Gaga expressed a preference for spending her time making music rather than promoting perfumes or products. However, the scent left a lasting impression, and fans continue to seek it out.
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Lady Gaga has since discontinued her perfume line, citing a preference for making music
Lady Gaga's first fragrance, Fame, was released in 2012. The perfume was created in collaboration with her own The Haus Laboratories Paris and fragrance company Coty. It was released worldwide in September 2012 through Gaga's own Paris-based Haus Laboratories label in association with Coty. In the US, it was released in Macy's stores on 22 August.
Fame was a black perfume that sprays clear and becomes invisible once airborne. The bottle was designed by Gaga and photographer Nick Knight and was described as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". The scent was built around three main accords or "doses", as Gaga referred to them: Madness (or the dark accord), Pleasure (the Sensual accord), and Glory (the Light Accord).
However, Lady Gaga has since discontinued her perfume line, citing a preference for making music. In an interview, she stated that she would rather spend her time creating music and that she didn't want to promote perfumes or products anymore. The decision to discontinue the perfume line may also have been influenced by her old management.
Despite the discontinuation, some customers still seek out and purchase Lady Gaga's perfumes, particularly Fame, due to its unique scent and packaging. The perfume has become a collector's item for some fans, and it continues to generate interest and excitement even after its discontinuation.
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Frequently asked questions
Yes, Lady Gaga's first perfume, Fame, was released in 2012.
Lady Gaga's perfume, Fame, was described as having fruity and floral elements, with notes of apricot, honey, orchid, jasmine, incense, saffron, and atropa belladonna.
No, Lady Gaga's perfume, Fame, was discontinued. Lady Gaga stated in an interview that she would rather spend her time making music and did not want to promote perfumes or products anymore.
