Heidi Norton
There is conflicting information about whether Burberry tests its perfumes on animals. While some sources claim that Burberry is not cruelty-free and does test on animals, either directly or through suppliers or third parties, others suggest that the company takes a strong stance against animal testing. Burberry's beauty and fragrance division is licensed to Coty, a parent corporation that does engage in animal testing when required by law, such as when selling in mainland China. However, some customers have received responses from Burberry stating that their fragrances are cruelty-free. The lack of clear and consistent information makes it challenging to determine Burberry's stance on animal testing for their perfumes.
| Characteristics | Values |
|---|---|
| Animal Testing Policy | Burberry does not have an official animal testing policy on its website. |
| Animal Testing | There are conflicting reports, with some sources claiming Burberry does test on animals, and others stating they do not. |
| Animal Testing Stance | Burberry claims to take a strong stance against animal testing. |
| Cruelty-Free Status | Burberry is not considered cruelty-free. |
| Vegan Options | Burberry does not offer any vegan-friendly options and engages in animal testing. |
| Parent Company | Coty, which owns the licensing rights for Burberry Beauty and Fragrances, is not cruelty-free. |
| Sales in China | Burberry sells its products in mainland China, where animal testing is legally required. |
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What You'll Learn
Burberry's animal testing policy
Burberry's stance on animal testing is ambiguous. While the company claims to take a strong stance against animal testing, its actions suggest otherwise.
Burberry sells its products in mainland China, where animal testing is required by law. The brand has also licensed its beauty and fragrance division to Coty, a parent corporation that engages in animal testing. This suggests that Burberry allows its products or ingredients to be tested on animals, either directly or through its partners.
In response to inquiries about their animal testing policy, Burberry has provided conflicting information. In one instance, they stated that their beauty products and fragrances are not tested on animals and directed inquiries to their partner manufacturer, Coty. However, in another instance, they simply stated that they take a strong stance against animal testing without providing specific details on their policies or practices.
The lack of transparency and conflicting information from Burberry make it difficult to conclude that the company is cruelty-free. While they assert their opposition to animal testing, their association with Coty and their sales in regions where animal testing is mandated cast doubt on their claims.
It is important to note that the definition of "cruelty-free" extends beyond just the brand's own practices. To be considered cruelty-free, a company's suppliers and third parties must also not engage in animal testing. Therefore, even if Burberry does not conduct animal testing directly, their association with Coty and their sales in mainland China would disqualify them from being classified as a cruelty-free brand.
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Burberry's parent company, Coty
Burberry is a global luxury brand with a distinctive British heritage, built around its core iconic outerwear. The company is headquartered in London and is listed on the London Stock Exchange.
In 2017, Burberry entered into a strategic partnership with Coty, a parent corporation that owns several other beauty brands. Coty acquired the exclusive long-term global license rights for Burberry Beauty luxury fragrances, cosmetics, and skincare. This partnership combines Burberry's British heritage of innovation, craftsmanship, and design with Coty's expertise and leadership in luxury beauty products. Coty paid 130 million pounds ($163 million) for the long-term license, plus about 50 million pounds ($63 million) for inventory and other assets.
Coty operates in three divisions: Consumer Beauty, Luxury, and Professional Beauty. Coty has a large global presence, with over 20,000 employees worldwide and its products sold in over 150 countries.
Coty allows animal testing when required by law, including when selling in mainland China. Burberry products are sold in stores in mainland China, where animal testing is still legally required. Therefore, Burberry is not considered cruelty-free.
When asked about their animal testing policy, Burberry responded that they take a strong stance against animal testing of all kinds. However, this statement alone is not enough to classify Burberry as cruelty-free, as animal testing can occur at various stages of product development and is often done by third parties rather than the cosmetic company itself.
In conclusion, while Burberry claims to be against animal testing, their partnership with Coty and their sales in mainland China indicate that they do not meet the standards of a cruelty-free brand.
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Selling in mainland China
In 2014, China passed a law to eliminate the requirement for animal testing of ordinary cosmetic goods. However, animal testing is still mandated by law for Chinese-made "cosmeceuticals" (cosmetic goods that make functional claims) and special-use cosmetics such as sunscreens and hair dyes available for sale in the country.
To remain cruelty-free, companies must agree not to sell any products in China that may trigger animal tests. This means that companies selling in China must be selective about the types of products they choose to sell and refrain from offering other products that could trigger animal testing. For example, a cruelty-free brand selling in China may only offer general cosmetics that are exempt from animal testing and not special-use products.
In 2020, Chinese law was further amended, dropping all remaining mandatory animal testing requirements for all cosmetics, both locally produced and imported. Instead, there is now a regulatory 'preference' for non-animal-based testing methods in the safety certification of cosmetic products.
On May 1, 2021, China implemented updates and changes to its animal testing laws. Under the new regulations, some cosmetics may qualify for an exemption and potentially avoid animal testing while selling in China. However, these changes do not apply to all cosmetics, and companies must meet specific criteria before being exempt from China's animal testing requirements.
While China has taken steps toward joining the global cruelty-free cosmetics revolution, it has not banned or made it illegal to test cosmetics or their ingredients on animals. It is still not illegal for companies or suppliers to choose to conduct animal tests in China.
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Burberry's stance on animal testing
On the other hand, when directly asked about their animal testing policies, Burberry has provided responses stating that they take a strong stance against animal testing of all kinds. They have also claimed that their beauty products and fragrances are not tested on animals, directing inquiries to their partner manufacturer, Coty, for confirmation.
Despite Burberry's assertions, the company's products are sold in regions like mainland China, where animal testing is legally required. This contradicts their claim of being against animal testing and has led to skepticism about their cruelty-free status.
Furthermore, Burberry does not market or claim to offer any vegan-friendly options, and their involvement with Coty, a company that allows animal testing when required by law, raises questions about their commitment to avoiding animal testing.
As a result, while Burberry asserts that they are against animal testing, their actions and associations suggest otherwise, leading many to classify the company as not being cruelty-free.
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Vegan-friendly options
While Burberry does not claim or market itself to offer any vegan-friendly options, there are several other brands that make cruelty-free perfumes that you can try.
Firstly, Oil Perfumery offers fantastic impressions of popular fragrances, such as Burberry, that are vegan and cruelty-free.
Additionally, the following brands offer cruelty-free perfumes:
- DIME Beauty
- Dans Les Bois Perfume
These perfumes are not tested on animals at any stage of production, meaning that neither the products themselves nor their individual ingredients and formulas have been tested on animals.
You can find these brands at your local Sephora, Ulta, Target, or department store, as well as online.
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Frequently asked questions
No, Burberry is not cruelty-free. Burberry engages in animal testing and sells its products in mainland China, where animal testing is required by law.
Yes, Burberry might conduct animal testing directly, or they may rely on suppliers or third parties to do so.
Coty is the parent company that owns the licensing rights for Burberry's cosmetics and fragrances. Burberry has the same animal testing policy as Coty, which allows products to be tested on animals when required by law.
No, Burberry does not offer or market any vegan-friendly options. Since they engage in animal testing, their products cannot be considered vegan.
