The original Brut cologne, launched in 1964, was developed by Karl Mann and first launched by Fabergé. It is now owned by Unilever, but licensed to other companies in certain territories.
The Brut line includes aftershave, balms, and deodorant. The cologne is still sold today, and its ingredients include alcohol, water, and parfum.
Characteristics | Values |
---|---|
Concentration | Eau de Toilette |
Olfactive Fragrance Family | Aromatic Fougère |
Price | $6 - $22 |
Top Notes | Citrus, Spicy Woods, Lemon, Bergamot, Lavender, Anise, Basil, Orange Blossom |
Middle Notes | Geranium, Jasmine, Ylang-Ylang |
Base Notes | Sandalwood, Vetiver, Patchouli, Tonka Bean, Vanilla, Musk, Oakmoss, Coumarin |
Celebrity Endorsements | Henry Cooper, Barry Sheene, David Hemery, Harvey Smith, Kevin Keegan, Franz Beckenbauer, Paul Gascoigne, Joe Namath, Vinnie Jones |
What You'll Learn
- The scent of Brut is flowery, citrusy, and spicy
- It was launched in 1964 by the American firm Fabergé Inc
- It is currently owned by the British multinational company Unilever
- Brut is a line of men's grooming and fragrance products
- It is marketed around the world by Unilever, except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by High Ridge Brands Company
The scent of Brut is flowery, citrusy, and spicy
The top notes are anise, lavender, bergamot, basil, and lemon. The middle notes are geranium, jasmine, and ylang-ylang. The base notes are oakmoss, patchouli, vetiver, tonka bean, sandalwood, and vanilla.
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It was launched in 1964 by the American firm Fabergé Inc
The cologne Brut was first launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever. Fabergé was taken over by Unilever in 1990 and was transferred to the Chesebrough-Ponds division in the same year. The Brut line grew to include aftershave, balms, and deodorant. Packaged in a green glass bottle with a silver-coloured medallion, it is still sold as of 2023.
In 1968, a budget range was marketed as Brut 33 because it contained only 33% of the fragrance of the original product. Packaged in cheaper plastic bottles, it was described by the company as a "lighter fragrance." The Brut 33 range took over the name Brut, and the Fabergé version became "Brut Classic by Fabergé", retaining its distinctive packaging.
Celebrity endorsements for the brand included footballer Kevin Keegan, boxer Henry Cooper, and footballer Paul Gascoigne. In 2020, Unilever rebooted its Brut advertising by recruiting former footballer Vinnie Jones for their "No Messing About" advertisement campaign.
In 2003, Unilever divested the rights to the brand in several countries. In June 2021, High Ridge Brands acquired Brut and several personal care brands from Helen of Troy Limited.
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It is currently owned by the British multinational company Unilever
Brut cologne, launched in 1964, is a brand name for a line of men's grooming and fragrance products. It was introduced to Paris in the 1960s and is currently one of the most well-known fragrance-led male personal care brands in the world. The brand was launched by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever.
Unilever is a British multinational company that owns several well-known brands used by 2 billion people every day. In addition to Brut, Unilever also owns brands such as Axe, Close Up, Comfort, Day2, Domestos, Dove, Even and Lovely, Cif, Hellmann's, Knorr, Lipton, Lux, Omo, Pepsodent, Pond's, Shield, Surf, TRESemmé, and Vaseline.
Unilever sells Brut worldwide, with big markets in the United Kingdom, France, and the Far East. However, it is important to note that Unilever does not own the rights to the Brut brand in all countries. In the United States, Canada, Mexico, Puerto Rico, and Latin America, Brut is owned by High Ridge Brands Company, while in Australia, New Zealand, and the Pacific Islands, it is owned by Pharmacare Laboratories.
The Brut line includes cologne, aftershave, balms, and deodorant. The cologne is known for its masculine scent, with citrus top notes and hints of spicy woods, making it a popular choice for men around the world.
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Brut is a line of men's grooming and fragrance products
The Brut line includes classic Brut Original and newer fragrances in roll-on, spray, after-shave, and shower gel formats. The brand also offers aftershave, balms, and deodorant, packaged in a green glass bottle with a silver-coloured medallion.
In 1968, Brut introduced a budget range called Brut 33, which contained 33% of the fragrance of the original product. This range was marketed as a "lighter fragrance" and was packaged in cheaper plastic bottles.
Brut is marketed and sold worldwide by Unilever, except in certain regions. In the United States, Canada, Mexico, Puerto Rico, and Latin America, the brand is owned by High Ridge Brands Company. In Australia, New Zealand, and the Pacific Islands, it is owned by Pharmacare Laboratories.
Celebrity endorsements for Brut have included boxer Henry Cooper, footballer Kevin Keegan, and footballer Vinnie Jones, who starred in the brand's 2020 "No Messing About" advertisement campaign.
The signature Brut fragrances are known for their bold, masculine scents, often with notes of spicy woods, florals, and citrus. The brand has a loyal following, with many customers appreciating the value for money and longevity of the fragrances.
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It is marketed around the world by Unilever, except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by High Ridge Brands Company
Brut is a brand name for a line of men's grooming and fragrance products. It was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever. However, Unilever divested the rights to the brand in several countries.
In the United States, Canada, Mexico, Puerto Rico and Latin America, the rights were acquired by Helen of Troy Limited, and the brand is now owned by High Ridge Brands Company. In Australia, New Zealand and the Pacific Islands, the rights were acquired by Pharmacare Laboratories.
Unilever sells Brut around the world, with big markets in the United Kingdom, France and the Far East. Australia produces its own Brut aftershave, which is purported to have a slightly different scent. In Brazil, there is a Brut-branded lather shaving cream in a tube, with the classic Brut fragrance.
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Frequently asked questions
Yes, Brut cologne contains alcohol. Alcohol is an ingredient that makes the fragrance emanate from your skin. Without alcohol, you would be the only person who knew you were wearing any fragrance at all.
Cologne's fragrance will generally last much longer than aftershave. However, many men choose to wear both. The fragrance lasts longer, you can use less of each, and you get the facial benefit of an aftershave.
Brut cologne is a blend of citrus top notes with hints of spicy woods. It is recommended for evening wear.
Brut cologne is an Eau de Cologne, which has a lower concentration of "juice" than perfume (or parfum), Eau de Parfum, and Eau de Toilette.
Brut cologne's broad spectrum of aromatic notes renders this fragrance particularly versatile throughout the year. Its effectiveness may dwindle during the winter as the notes are green and floral.