The Fragrance Of Ana: A Natural Wonder

Anua is a skincare brand that has risen to prominence in the beauty industry due to its commitment to natural ingredients, sustainability, and ethical principles. Their product formulations are free from harmful chemicals, parabens, sulfates, and synthetic fragrances. Instead, they use botanical extracts, plant oils, and natural actives to nourish the skin. Anua's Heartleaf Pore Control Cleansing Oil, for example, contains a blend of natural ingredients such as sunflower oil, olive oil, and grape seed oil, along with a fragrance. This product effectively removes impurities while leaving the skin refreshed and hydrated. While Anua's skincare products may contain fragrances, it is unclear if the brand offers standalone fragrances. However, there is an ANAU STORE that offers luxury and original fragrances from various brands.

Anua's products are free from synthetic fragrances

Anua is a skincare brand that is committed to using natural ingredients and avoiding harmful chemicals, parabens, sulfates, and synthetic fragrances. This means that all of their products, including their best-sellers, are free from synthetic fragrances.

The Heartleaf 77% Soothing Toner, for example, is enriched with heartleaf extracts to calm and hydrate the skin. It is also free from alcohol and other irritating ingredients, making it suitable for even the most sensitive skin types. The Heartleaf 77 Clear Pad is another popular product that offers a convenient way to cleanse and tone the skin while harnessing the benefits of heartleaf for a clearer complexion.

Anua's Green Tangerine Vita Dark Spot Mask Set is designed to target dark spots and uneven skin tone. The mask is infused with the brightening power of green tangerine, which is known for its high content of Vitamin C and other antioxidants. This set is a great choice for those looking to fade dark spots and achieve a more even and radiant complexion.

In addition to their heartleaf and green tangerine lines, Anua also offers a range of other products that are free from synthetic fragrances. Their Rice 70 Glow Milky Toner, for instance, provides intense moisture with a blend of Rice Water, Niacinamide, and Ceramides, leaving a refreshing non-sticky finish. The Peach 70% Niacinamide Serum is another facial serum that helps to brighten dull skin and deliver glass skin instantly and over time.

Anua's commitment to using only natural ingredients and avoiding synthetic fragrances is just one aspect that sets them apart in the skincare industry. Their products are also dermatologist-tested, cruelty-free, and eco-friendly, making them a top choice for those who prioritize clean and sustainable beauty.

Anua's natural ingredients for radiant skin

Anua is a skincare brand that uses natural ingredients to promote healthy and beautiful skin. Their products are formulated without harmful chemicals, parabens, sulfates, and synthetic fragrances, and instead, they use botanical extracts, plant oils, and natural actives to nourish the skin. Anua's commitment to natural ingredients, sustainability, and ethical practices has earned it a prominent position in the beauty industry.

Natural Ingredients for Radiant Skin

Anua's dedication to natural ingredients is evident in their product formulations, which are carefully crafted to cater to various skin types and concerns. Here are some of the key natural ingredients used by Anua to promote radiant skin:

• Heartleaf Extract – This extract is a key ingredient in many of Anua's products, including the Heartleaf 77% Soothing Toner, Heartleaf 77 Clear Pad, and Heartleaf 80% Soothing Ampoule. Heartleaf extract is known for its soothing and calming properties, helping to reduce skin irritations. It also has antioxidant and antimicrobial effects, making it suitable for acne-prone skin.
• Aloe Vera – Aloe vera is a natural ingredient known for its soothing and hydrating properties. It helps to calm and moisturize the skin, making it an ideal ingredient for sensitive skin types.
• Shea Butter – Shea butter is a natural moisturizer that provides deep hydration to the skin. It helps to nourish and soften the skin, improving its elasticity and promoting a radiant complexion.
• Rice Water – Found in the Rice 70 Glow Milky Toner, rice water is a natural ingredient known for its intense moisturizing properties. It provides the skin with essential nutrients, promoting a glowing and healthy complexion.
• Niacinamide – Anua's Peach 70% Niacinamide Serum features this powerful ingredient, which helps to brighten dull skin and promote a radiant, glass-like complexion. Niacinamide is known for its ability to improve skin texture and reduce the appearance of dark spots.
• Vitamin C – The Green Lemon Vitamin C Blemish Serum contains a rich source of vitamin C, which is a potent antioxidant. It helps to absorb vitamin C into the skin, reducing the appearance of blemishes and promoting a clear and radiant complexion.
• Plant Oils – Anua utilizes various plant oils in their formulations, such as sunflower oil, macadamia oil, olive oil, jojoba oil, and grape seed oil. These oils are rich in fatty acids and antioxidants, providing deep nourishment and hydration to the skin. They help to protect the skin's barrier, enhance moisture retention, and promote a supple and glowing complexion.

Anua's commitment to using natural ingredients is reflected in their product formulations, which are free from synthetic chemicals and fragrances. By harnessing the power of nature, Anua delivers effective skincare solutions that promote radiant and healthy skin for all types.

Anua's commitment to sustainability

Anua is a skincare brand that goes beyond the basics of skincare. The name, which means "the new beginning" in Korean, reflects the brand's commitment to redefining the industry. Anua's dedication to sustainability is evident in its products, practices, and community initiatives.

Natural Ingredients

Eco-Friendly Packaging

Anua understands that sustainability goes beyond the ingredients. They minimize their environmental impact by employing eco-friendly packaging, ensuring that every aspect of their products is kind to the planet.

Ethical Sourcing

Anua prioritizes ethical ingredient sourcing, going beyond the surface to ensure that their practices respect both nature and communities. This means that they source their ingredients with consideration for the people and ecosystems involved, promoting fairness and sustainability throughout their supply chain.

Community Initiatives

Dermatologist-Tested and Cruelty-Free

Anua's products are dermatologist-tested and cruelty-free, making them suitable for eco-conscious consumers who prioritize clean and ethical beauty. The brand ensures that their products are not only effective but also align with ethical standards, providing peace of mind to those who are conscious of the impact of their choices.

Anua's holistic approach to skincare and sustainability sets them apart in the beauty industry. Their commitment to natural ingredients, eco-friendly practices, ethical sourcing, and community initiatives demonstrates their dedication to creating positive change, fostering beautiful skin, and promoting a healthier planet.

Anua's skincare range for various skin types

Anua is a popular Korean skincare brand that focuses on choosing pure, organic ingredients to maximise effectiveness and minimise any harmful effects on the skin. The brand's environmentally friendly and sustainable products are 100% made in Korea and are designed with simple packaging. Anua's skincare philosophy centres around the belief that healthy skin is not only dependent on skincare products but also on having a relaxed mind and a regulated lifestyle.

Anua's Heartleaf Product Line

The Heartleaf Product Line features the staple ingredient of heartleaf, or houttuynia cordata, which is packed with antioxidants and anti-inflammatory properties. Heartleaf extract is known for its ability to soothe and alleviate redness and irritation. It also helps regulate sebum production, making it ideal for those with oily or acne-prone skin.

Cleansers

The Heartleaf Pore Control Cleansing Oil effectively removes skin impurities without stripping away moisture. Enriched with naturally derived oils like jojoba, olive fruit, and grape seed oils, its non-comedogenic formula is suitable for acne-prone skin.

The Heartleaf Quercetinol Pore Deep Cleansing Foam can be used as the second step in a double-cleansing routine to purify pores and remove makeup residue. Infused with glycerin and salicylic acid, it provides pore care and anti-acne effects without drying out the skin.

The Heartleaf Succinic Moisture Cleansing Foam is a mildly acidic gel-to-foam cleanser that is perfect for those with dry and sensitive skin. It effectively removes impurities while maintaining the skin's moisture levels with the help of ceramide NP and panthenol.

Exfoliator

The Heartleaf LHA Moisture Peeling Gel is a hypoallergenic formula with LHA, allantoin, sodium hyaluronate, and plant-based extracts. It gently removes dead skin cells for a smooth and radiant complexion.

Toner

The Heartleaf 77% Soothing Toner is a bestselling product that is formulated with 77% heartleaf extract and 11 EWG green-grade ingredients. It effectively balances oil-moisture levels, protects the skin barrier, and soothes the skin. Clinically tested, this toner is suitable for all skin types, including sensitive skin.

Sheet Masks

The Heartleaf 77% Soothing Sheet Mask is infused with heartleaf, centella asiatica, and matricaria flower extracts to provide calming, nourishing, and rejuvenating benefits.

The Heartleaf 80% Moisture Soothing Ampoule Mask is another popular sheet mask that is drenched in Heartleaf 80% Moisture Soothing Ampoule. It quickly absorbs into the skin for hydrating and revitalising effects.

The Heartleaf Cream Mask Night Solution Pack is a sheet mask that provides intense hydration, making it perfect for those with dehydrated skin.

Moisturiser

The Heartleaf 70 Intense Calming Cream contains 70% heartleaf extract, ceramide NP, panthenol, and adenosine, which strengthen the moisture barrier and deliver anti-aging care.

The Heartleaf 70 Daily Lotion is a hypoallergenic body care lotion enriched with basil leaf extract and hyaluronic acids to soothe and fortify the skin barrier.

Sunscreen

The Heartleaf Silky Moisture Sun Cream is a sunscreen that offers UV protection with SPF 50+ PA++++. It has a lightweight, water-based texture that sits well under makeup. Enriched with heartleaf extract and panthenol, it provides soothing and moisturising effects.

The Airy Sun Cream is another sunscreen option that is friendly to sensitive skin. It uses physical filters to provide SPF 50+ PA++++ sun protection while keeping the skin soft, supple, and free of white cast. Containing heartleaf, cica, and tea tree extracts, this sun cream instantly alleviates irritation.

Anua's Birch Moisture Product Line

The Birch Moisture Product Line focuses on Japanese birch water, which provides deep hydration, making it ideal for those with dry skin concerns. Combined with active ingredients like panthenol and the ABC Complex, this line improves skin elasticity and minimises the appearance of fine lines and wrinkles.

Toner and Pad

The Birch 70 Moisture Boosting Toner and Birch Moisture Boosting Pad are designed to moisturise and rejuvenate the skin. With 70% birch water content and ten types of hyaluronic acid, they help maintain the skin's pH and moisture levels. The ABC Complex, composed of allantoin, betaine, and cucumber extract, instantly cools and soothes the skin.

Serum

The Birch Moisture Boosting Serum is infused with ten types of hyaluronic acid and panthenol for additional hydration and nourishment.

Moisturiser

The Birch 70 Moisture Boosting Cream locks in moisture and leaves a soft, non-sticky finish.

Other Anua Skincare Products

Masks

The

Anua's best-selling products

Anua is a skincare brand that uses gentle yet effective ingredients to target skincare issues such as blackheads, clogged pores, dryness, skin barrier problems, and textural irregularities. The brand's best-selling products include:

Double Cleansing Duo Set

The Double Cleansing Duo Set is perfect for those who want to deeply cleanse their skin. It includes the Heartleaf Pore Control Cleansing Oil and the Heartleaf Quercetinol Pore Deep Cleansing Foam. The cleansing oil effectively removes makeup and blackheads, while the cleansing foam contains Heartleaf (Houttuynia Cordata Powder) to remove dead skin and waste from pores, calming any irritation.

Niacinamide 10% + TXA 4% Serum

This serum is designed to target stubborn dark spots and hyperpigmentation by reducing discolouration. It is enriched with 10% Niacinamide and 4% Tranexamic Acid, helping to even out the skin tone.

Heartleaf 77% Soothing Toner

The Heartleaf Soothing Toner is a gentle and effective toner that helps calm skin troubles. It contains 77% Heartleaf (Houttuynia Cordata), which has been clinically proven to be effective in improving skin concerns. This toner helps to optimise the skin's oil and moisture balance while also providing non-irritating dead skin cell care.

Rice 70 Glow Milky Toner

The Rice Glow Milky Toner is a lightweight toner that provides intense moisture to the skin. It contains a blend of Rice Water, Niacinamide, and Ceramides, leaving the skin with a refreshing, non-sticky finish.

Peach 70% Niacinamide Serum

The Peach Niacinamide Serum is a facial serum that delivers instant and long-lasting glass skin. It helps to brighten dull skin, enhancing the skin's radiance.

Green Lemon Vitamin C Blemish Serum

The Green Lemon Vitamin C Serum is ideal for those looking to absorb Vitamin C into their skin. It contains 56% Green Lemon and 20% pure Vitamin C, as well as vita-barrier capsules made of Panthenol, Allantoin, and Ceramide NP to strengthen the skin's barrier.

Anua's products are formulated with natural ingredients to promote healthy and comfortable skin, contributing to a well-balanced daily life.

Frequently asked questions