Lance Carson
Jungle Gardenia by Tuvaché, often regarded as an exotic and strong perfume, was first launched in 1932 and later relaunched in 1957. The fragrance was sold to various companies over the years, with Coty eventually discontinuing it in the early 1980s. Coty then reformulated and re-released a new version in 1995, which was also discontinued. Today, the original Tuvaché scent is sold under the trademarked Jungle Gardenia brand name, and it seems to be available on Amazon and eBay.
| Characteristics | Values |
|---|---|
| Original Manufacturer | Tuvaché |
| Original Launch Year | 1932 or 1933 |
| Later Manufacturers | Germaine Monteil, Yardley of London, Jovan division of Coty |
| Current Manufacturer | N/A |
| Current Availability | Sold on Amazon and eBay |
| Fragrance Notes | Gardenia, Jasmine, Lily of the Valley, Heliotrope, Sage, Musk, Oak Moss, Sandalwood, Orange Oil, Clary Sage, Cyclamen, Tuberose, Tarragon, Violet Leaf, Ylang-Ylang |
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What You'll Learn
- Jungle Gardenia by Tuvaché was first launched in 1932
- The perfume was discontinued in the early 1980s
- Coty re-formulated and re-released a new version in 1995
- The scent contains top notes of bitter orange oil, clary sage and cyclamen
- Bottles of Coty and Jovan Jungle Gardenia are still sold on Amazon and eBay
Jungle Gardenia by Tuvaché was first launched in 1932
Over the years, Jungle Gardenia changed hands several times. In the late 1960s, Tuvaché was sold to the Swiss perfume house Germaine Monteil, which was then purchased by Yardley of London in the late 1970s. Jungle Gardenia continued to be produced during this time. In 1989, the rights were sold again, this time to the Jovan division of Coty. However, Coty discontinued the original fragrance and used the Jungle Gardenia name for a new, reformulated version in the 1990s.
This new version of Jungle Gardenia was met with disappointment by fans of the original scent, who found it too fruity and not true to the iconic Tuvaché formula. Despite this, bottles of Coty and Jovan Jungle Gardenia can still be found for sale on Amazon and eBay. Meanwhile, the original Jungle Gardenia by Tuvaché has become a sought-after vintage perfume, with collectors and enthusiasts cherishing its classic status and unique scent.
Today, the original Jungle Gardenia by Tuvaché is remembered as a staple fragrance of the mid-20th century, with a rich history and a dedicated following. While it may no longer be in production, its impact on the world of perfumery remains, and it continues to be discussed and admired by perfume enthusiasts worldwide.
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The perfume was discontinued in the early 1980s
Jungle Gardenia was discontinued in the early 1980s, though its story is a little more complicated than that. The perfume was first launched in 1932 by Tuvache and was even given as a consolation prize on the game show Truth or Consequences, as Tuvache was one of the show's main sponsors. In the late 1960s, Coty bought out Tuvache and released Jungle Gardenia under the Tuvache name.
However, Coty discontinued the original scent in the early 1980s. The perfume was then reformulated and re-released in 1995 in association with Tuvache, but it was not the same fragrance and proved to be a disappointment. Coty no longer owns the Jungle Gardenia trademark and is not involved in its production.
Despite the perfume being discontinued, bottles of Coty and Jovan Jungle Gardenia are still being sold on Amazon and eBay. The original Tuvache scent is also sold under the trademarked Jungle Gardenia brand name.
The perfume was a staple in many women's collections, including that of actress Natalie Wood, and its unique scent has a loyal following.
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Coty re-formulated and re-released a new version in 1995
Coty, the company that bought Tuvaché in the late 1960s, discontinued Jungle Gardenia in the early 1980s. However, in 1995, Coty reformulated and relaunched a new version of the perfume in association with Tuvaché. This reformulated version was said to be close to the original but not the same. The top notes of this version were bitter orange oil, clary sage, and cyclamen, with middle notes of heliotrope, tuberose, tarragon, violet leaf, gardenia, lily of the valley, jasmine, and ylang-ylang.
The Coty version of Jungle Gardenia proved to be a disappointment to fans of the original scent and was quickly discontinued. It had a strong fruity scent, which was nothing like the original Tuvaché perfume. Today, Coty no longer owns the Jungle Gardenia trademark and is not involved in its production. However, bottles of Coty and Jovan Jungle Gardenia can still be found on Amazon and eBay.
The original Tuvaché scent, loved by many, is now sold under the trademarked Jungle Gardenia brand name. The closest modern version to the original scent is the Irma Shorewell reintroduction, which is not to be confused with the 21st-century remix.
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The scent contains top notes of bitter orange oil, clary sage and cyclamen
Jungle Gardenia, a Tuvaché fragrance for women, was first launched in 1932 or 1933. The scent contains top notes of bitter orange oil, clary sage and cyclamen. These top notes are the initial scents that you perceive right after applying the perfume. They are the lightest and most volatile notes, lasting for about 10-30 minutes. Top notes typically include fresh, citrus, floral, or fruity scents, such as lemon, bergamot, grapefruit, and orange.
In the case of Jungle Gardenia, the top notes of bitter orange and clary sage create a unique combination. Clary sage provides a burnt flavouring that covers the top notes briefly, while the bitter orange adds a tart bitterness that mingles with the gardenia. This interplay of notes gives Jungle Gardenia a distinctive and exotic character.
The perfume also includes middle or heart notes, which emerge once the top notes evaporate. These middle notes form the heart of the fragrance and last for about 2-3 hours. In Jungle Gardenia, the middle notes include jasmine and lily of the valley, adding a floral dimension to the scent.
Finally, the base notes of a perfume are the longest-lasting and provide depth and warmth. They can linger for hours, even up to a day, and are typically rich and heavy scents. In Jungle Gardenia, the base notes include musk, oak moss, and sandalwood, providing a warm and earthy finish to the fragrance.
Today, the original Tuvaché Jungle Gardenia is still sought after by perfume enthusiasts, and bottles can be found for sale on Amazon and eBay.
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Bottles of Coty and Jovan Jungle Gardenia are still sold on Amazon and eBay
Jungle Gardenia, a fragrance for women, was launched in 1932 or 1933 by Tuvaché. It was discontinued sometime in the early 1980s after Coty bought out Tuvaché in the late 1960s. Coty then reformulated and re-released a new version in association with Tuvaché in 1995, which proved to be a disappointment and was quickly discontinued.
Today, Coty no longer owns the Jungle Gardenia trademark and is not involved in its production. However, bottles of Coty and Jovan Jungle Gardenia are still sold on Amazon and eBay. The original Tuvaché scent, loved by many, is sold under the trademarked Jungle Gardenia brand name.
The perfume is described as a blend of gardenia, jasmine, and lily of the valley, with top notes of heliotrope and sage, and base notes of musk, oak moss, and sandalwood. It is said to be a long-lasting, heady scent that turns heads and leaves a lasting impression.
The perfume has a loyal following, with some customers sharing their stories of discovering the fragrance and their memories associated with it. Some have expressed their disappointment with the reformulated versions, stating that they do not compare to the original Jungle Gardenia scent.
Collectors and enthusiasts of classic fragrances continue to seek out the original Jungle Gardenia by Tuvaché, and it remains a sought-after vintage perfume.
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Frequently asked questions
Jungle Gardenia was discontinued in the early 1980s. However, bottles of Coty and Jovan Jungle Gardenia are still being sold on Amazon and eBay.
After Bernadine Angus and her husband Howard died in the late 1960s, Tuvaché was sold to the Swiss perfume house Germaine Monteil. In the late 1970s, British firm Yardley of London purchased Germaine Monteil and continued producing Jungle Gardenia. In 1989, it was sold to the Jovan division of Coty, which discontinued the fragrance.
Some alternatives to Jungle Gardenia include Gardenia Passion by Annick Goutal, Fracas by Robert Piguet, and Elizabeth Taylor's Gardenia.
Jungle Gardenia is described as a strong mix of white florals with a hint of citrus and woody musk notes. It contains top notes of bitter orange oil, clary sage, and cyclamen, middle notes of heliotrope, tuberose, tarragon, violet leaf, gardenia, lily of the valley, jasmine, and ylang-ylang, and base notes of oakmoss, benzoin, sandalwood, and musk.
