Antonio Mcgowan
In a bid to capitalise on its iconic status, KFC has expanded its product offerings beyond its signature fried chicken. The fast-food chain has launched a limited-edition perfume, No.11 Eau de BBQ, which is infused with the aroma of barbecue and the brand's famous 11-spice blend. The scent of fried chicken has been described as evoking a Pavlovian response, triggering a craving for protein, carbohydrates, and nutrients. This fragrance follows other scented products from KFC, including Crocs and firelogs, and joins a growing trend of food-inspired fragrances.
| Characteristics | Values |
|---|---|
| Brand | KFC |
| Product | Unisex perfume |
| Fragrance | Fried chicken, barbeque |
| Ingredients | 11 herbs and spices |
| Variants | No.11 Eau de BBQ, Eau D’uardo |
| Related products | KFC-scented logs, KFC-scented Crocs |
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What You'll Learn
KFC's perfume is a limited edition fragrance
KFC's perfume is a limited-edition fragrance that smells like fried chicken. The scent is based on the brand's iconic 11-herb and spice blend, which has been a closely guarded secret since its creation by Colonel Sanders. The perfume, called No.11 Eau de BBQ, was launched in Spain in 2023 and was available as an add-on purchase at KFC outlets. The first batch sold out quickly, with proceeds going to the KFC Foundation, which supports organizations that empower young people.
The idea for the perfume came from a viral internet meme started by the Spanish KFC marketing team in 2021. The meme, called Eau D’uardo, ascribed Spanish names to mundane objects, like “Eduardo” to a chicken drumstick. The fragrance packaging was modeled after a Christmas ornament that was part of this campaign.
KFC is not the only fast-food chain to capitalize on its iconic scent. Burger King and McDonald's have also launched perfume deals, scented candles, and candle sets. For example, McDonald's offered Quarter Pounder-scented candles, which sold out in three minutes. These scented products are often used to bolster brand recognition and provide an asset to the companies' loyal followers.
In addition to perfumes and candles, KFC has also launched fried chicken-scented footwear in collaboration with Crocs. The shoes, called Kentucky Fried Chicken X Crocs, sold out in under 30 minutes, with KFC donating $3 from each pair sold to the KFC Foundation’s REACH Educational Grant Program.
The science behind the craveability of the KFC scent has to do with the way our brains are wired, according to International Flavors & Fragrances senior flavorist Dana Gasiorowski. The fried chicken aroma tells our brains that we are getting a reward of protein, carbohydrates, and nutrients, which are essential for survival. This may be why edible scents are becoming increasingly popular, with people potentially requesting fried chicken scents in the future just as they do vanilla today.
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It's called No.11 Eau de BBQ
KFC has launched a limited-edition perfume called No.11 Eau de BBQ, which is infused with a barbeque aroma. The perfume is a clever play on the brand's iconic 11-herb and spice blend, made famous by Colonel Sanders. The scent aims to capture the essence of KFC's world-renowned fried chicken and bring it to life in a whole new way.
No.11 Eau de BBQ is more than just a novelty fragrance; it represents a strategic brand extension that leverages the power of scent to enhance brand recognition and engagement. The perfume's name, No.11, pays homage to the 11 secret herbs and spices that have become synonymous with the KFC taste experience. This number also adds a sense of intrigue and curiosity to the fragrance, inviting wearers to explore its complex aroma.
The perfume's packaging is likely to be just as intriguing as its scent. In the past, KFC has modelled its fragrance packaging after a viral internet meme started by its Spanish marketing team. The playful nature of the packaging adds to the overall experience of the perfume, making it a fun and lighthearted addition to any fragrance collection.
While the exact notes of No.11 Eau de BBQ remain a closely guarded secret, one can only imagine the delicate balance of spices and herbs that come together to create a unique and mouthwatering aroma. The fragrance is designed to evoke the same craving for KFC's fried chicken that its food does. The brand has a history of creating scented products that engage the senses and build brand loyalty, such as scented shoes and candles.
The launch of No.11 Eau de BBQ is a testament to KFC's innovative approach to marketing and its ability to surprise and delight its customers. The proceeds from the sale of the perfume are going to the KFC Foundation, which supports organisations that empower young people to build a positive future. This charitable aspect adds another layer of feel-good appeal to the already captivating fragrance.
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Proceeds from sales go to charity
KFC has launched a limited-edition perfume, No.11 Eau de BBQ, that smells like fried chicken. The company has stated that proceeds from the sale of this perfume will go to the KFC Foundation, which supports organisations across the UK that empower young people to build a positive future. The KFC Foundation's REACH Educational Grant Program helps employees at participating KFC restaurants in the US further their education through college scholarships.
The fast-food chain is not alone in its endeavour to capitalise on its iconic scent. In 2020, KFC and Crocs launched a fried chicken-inspired, scented pair of shoes, which sold out in under 30 minutes. Similarly, McDonald's offered Quarter Pounder scented candles as part of its Quarter Pounder Fan Club.
KFC's perfume was first launched in Spain as an add-on purchase at their fast-food outlets. The perfume references a viral internet meme started by Spanish KFC's marketing team in 2021, which ascribed the name "Eduardo" to a chicken drumstick. The fragrance packaging was modelled after the drumstick ornament.
The perfume is not the first time KFC has attempted to recreate the scent of its fried chicken. In 2018, the company introduced the 11 Herbs & Spices Firelog, a scented fire log that emits the aroma of fried chicken when burned. KFC collaborated with fragrance house Ungerer and Enviro-Log to create the product.
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It's designed to smell like KFC's 11-spice blend
KFC has launched a limited-edition perfume designed to smell like its iconic 11-herb and spice blend, used in its famous fried chicken recipe. The perfume, called No.11 Eau de BBQ, is infused with a barbeque aroma, emulating the top-secret blend of Colonel Sanders' 11 herbs and spices. The fragrance was first released in Spain as an add-on purchase at KFC outlets and was modelled on a viral internet meme started by the Spanish KFC's marketing team.
The fast-food chain is the latest in a series of brands to launch a product featuring its signature scent. In 2020, KFC collaborated with Crocs to launch a fried chicken-inspired, scented pair of shoes. The limited-edition Kentucky Fried Chicken X Crocs sold out in under 30 minutes. Similarly, McDonald's launched a six-pack of Quarter Pounder scented candles, which also sold out in just three minutes.
KFC's perfume is a unique offering, tapping into the growing trend of foodie-inspired fragrances. The proceeds from the sale of the perfume are being donated to the KFC Foundation, which supports organisations that empower young people to build a positive future. While the first batch of the fragrance has already sold out, it is unclear if or when more will be produced.
The launch of the KFC perfume has sparked conversations about the craveability of the brand's scent. Scientists suggest that the fried chicken aroma causes a Pavlovian response, making people crave the protein, carbohydrates and nutrients that are essential for survival. This response may be why KFC chose to recreate its signature scent in a perfume, providing customers with a new way to engage with the brand.
The KFC perfume is an innovative approach to brand promotion, allowing customers to literally carry the scent of the brand with them. The fragrance adds a new dimension to the KFC brand experience, appealing to fans of the popular fried chicken franchise. While the scent of fried chicken may not be a traditional perfume choice, it showcases the evolving nature of edible scents and the power of scent in evoking emotions and responses.
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Other fast-food chains have also released fragrances
KFC's Spanish outpost has recently released a unisex perfume based on the smell of its fried chicken. The fast-food chain has also released KFC-scented firelogs, which emit the aroma of the chain's famous fried chicken when burned.
In addition, some Reddit users have proposed fragrances for fast-food companies. One user suggested "Frités" for McDonald's, featuring notes of salty birch tar or beef tallow, leather, and amber. Another user envisioned "A Whiff of Waffle Cone" by Imaginary Authors with notes of sweetened coffee, cream, and pastry.
These innovative fragrance releases and proposals demonstrate how fast-food chains are exploring new ways to engage their customers and create unique sensory experiences.
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Frequently asked questions
KFC's limited-edition perfume, No.11 Eau de BBQ, is said to smell like fried chicken. The perfume is infused with a barbecue aroma, emulating the brand's iconic 11-herb and spice blend.
The fast-food chain is capitalizing on its classic aroma to bolster brand recognition and provide an asset to its close followers.
The KFC perfume is a unisex fragrance, catering to devoted fans of the popular fried chicken franchise.
The KFC perfume was available as an add-on purchase at KFC fast-food outlets in Spain. However, the first batch has reportedly sold out.
