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The Ordinary is a skincare and haircare brand that has gained popularity for its science-backed, affordable products. The brand focuses on transparency and simplicity, listing the ingredients and their purpose on the packaging. The Ordinary's products are free of fragrance, parabens, and sulfates, and are cruelty-free. Their haircare line, denoted by a light blue stripe across the bottles, includes a Sulphate 4% Cleanser for Body and Hair and a Behentrimonium Chloride 2% Conditioner. The brand also offers a range of treatment products, including serums, toners, and moisturisers, that are suitable for all skin types and address various skin concerns such as acne, dryness, and uneven skin tone.
Characteristics | Values |
---|---|
Fragrance | Free |
Nut | Free |
Gluten | Free |
Paraben | Free |
Sulfate | Free |
Cruelty | Free |
What You'll Learn
The Ordinary's hair care line is fragrance-free
The Ordinary is a skincare brand known for its science-backed, affordable products that deliver results. Their hair care line, denoted by a horizontal light blue stripe across the bottles, is no different. The hair care line is fragrance-free and includes the Sulphate 4% Cleanser for Body and Hair and the Behentrimonium Chloride 2% Conditioner.
The Sulphate 4% Cleanser for Body and Hair is a foaming agent that enhances cleansing properties by spreading the product over a greater area while stripping away oil and dirt. The key ingredient is Sodium Laureth Sulfate, which can be drying for the hair and scalp. The product claims that it doesn't dry out hair or affect coloured hair, typical side effects of sulfates. However, one reviewer noted that their scalp felt drier than usual and threatened to flake when brushing out their roots.
The Behentrimonium Chloride 2% Conditioner is a conditioning agent with anti-static properties and a positive electrical charge that keeps hair soft and easier to detangle. The key ingredient, behentrimonium chloride, is derived from rapeseed and canola seeds and works well for all hair types, especially curly and textured hair. A reviewer noted that a dime-sized amount is good for everyday use to curb frizz, but it doesn't last past a second wash.
The Ordinary's hair care line has received mixed reviews, with some people raving about it and others not liking it. The no-fuss modular packaging and the absence of sneaky ingredients or fragrances make the line worth trying, especially for those with specific hair types and climates.
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The Ordinary's products are also free of parabens and sulfates
The Ordinary's products are free of parabens and sulfates, in addition to being fragrance-free. This means that the brand's skincare and cosmetic products do not contain certain chemicals that are commonly found in other products.
Parabens are a group of chemicals derived from para-hydroxybenzoic acid (PHBA) and have been used as preservatives in cosmetic and skincare products since the 1920s. They help reduce the growth of microorganisms and increase shelf life. However, research has shown that parabens can act as endocrine disruptors, mimicking estrogen in the body and potentially causing harm to reproductive organs and increasing the risk of certain cancers. As such, more companies are opting to create paraben-free products, and The Ordinary is one of them.
Sulfates are synthetic sulfate-based chemicals often used in cleaning and personal care products to create a lather, giving consumers the impression of greater cleanliness. While there is less research on the negative health effects of sulfates compared to parabens, they both have the potential to irritate the skin, especially for those with sensitive skin. Therefore, many individuals choose to avoid products containing sulfates.
The Ordinary's commitment to creating products that are free of parabens and sulfates, in addition to being fragrance-free, showcases their dedication to providing effective skincare and cosmetic solutions that are safe and suitable for a wide range of consumers, including those with sensitive skin or specific health concerns.
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The Ordinary's products are cruelty-free
The Ordinary is a cruelty-free brand. They do not test their finished products or ingredients on animals, and neither do their suppliers or any third parties. This applies anywhere in the world, including mainland China. The Ordinary is certified by Leaping Bunny and PETA, widely recognised standards for personal care and household products.
The Ordinary is owned by Estée Lauder, which is not a cruelty-free brand. However, subsidiary brands of parent companies are unique corporations that act independently. They can also be sold to other companies, including cruelty-free ones.
The Ordinary is also vegan-friendly, although not 100% vegan, as some products contain animal-derived ingredients.
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The Ordinary's skincare products are affordable
The Ordinary is a skincare brand that offers a wide range of affordable products. Their focus on simple, science-backed formulas with effective concentrations of key active ingredients has made them a popular choice for those looking for budget-friendly options without compromising on quality.
One of their standout features is their transparent approach to product labelling, listing ingredients clearly and prominently, empowering consumers to make informed choices. This approach has earned them a loyal following, with many praising their products as "holy grail" and "legendary for affordable skincare".
The Ordinary's product range covers various skin concerns, including acne, dryness, and ageing. Their selection includes cleansers, toners, serums, and moisturisers, all reasonably priced, with many products costing under £15 or $15.
For example, their Hyaluronic Acid 2% + B5 serum, priced at £8.80 or $8.80, offers a no-frills approach to hydration, providing moisture to multiple layers of the skin without an overwhelming scent or greasy residue. Similarly, their Natural Moisturizing Factors + HA moisturiser, a TikTok-famous product, is known for its gel-like texture that absorbs quickly, suits sensitive skin, and doesn't pill under makeup, all for under £15 or $15.
The Ordinary's affordability and effectiveness make them a go-to brand for those seeking results-driven skincare without breaking the bank. Their straightforward formulations and reasonable prices have made them a favourite among skincare enthusiasts, with many praising their products' performance and value.
In addition to their affordability, The Ordinary is also known for their commitment to transparency and creating effective formulas, making them a trusted and reliable brand in the skincare world.
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The Ordinary's products are scientifically driven
The Ordinary's scientifically driven, affordable, and minimalist approach to skincare has earned it a massive and loyal following. By understanding which actives your skin might need and finding the right ones for your skin type through trial and error, The Ordinary can provide real skin benefits. Their products are free of fragrance, parabens, and sulfates, and are cruelty-free.
The Ordinary takes a clinical, science-based approach to skincare and specializes in single-ingredient-driven products that deliver targeted results. Their products are also clinically tested, vegan, and cruelty-free. The brand offers a range of treatment products to suit all needs and budgets, with many products under $10.
The Ordinary's Niacinamide 10% + Zinc 1% serum is an example of a scientifically driven product. It is specifically designed to reduce the appearance of blemishes and congestion and contains a high percentage of niacinamide, a well-known and scientifically proven ingredient for improving skin texture and reducing inflammation.
Another example is The Ordinary's Vitamin C Suspension 23% + HA Spheres 2%. This product utilizes silicone spheres to protect the vitamin C from oxidizing and losing potency, allowing for maximum absorption and effectiveness.
The Ordinary's approach to skincare is to provide quality and efficacious products with integrity. Their products are clinically tested and formulated with scientifically backed ingredients that target specific skin concerns.
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Frequently asked questions
Yes, The Ordinary's products are free of fragrances and essential oils. They are also paraben and sulfate-free, as well as cruelty-free.
The Ordinary focuses on transparency, simplicity, and affordability. Their products are formulated with scientifically backed ingredients in precise concentrations that target specific skin concerns.
The Ordinary offers a range of fragrance-free products, including:
- Natural Moisturizing Factors + HA
- Hyaluronic Acid 2% + B5
- Niacinamide 10% + Zinc 1%
- Salicylic Acid 2% Serum
- Multi-Peptide Lash and Brow Serum