
Sasa is a large and well-established retailer of perfumes and cosmetics that operates both online and in physical stores. They are known for offering branded products at discounted prices. While Sasa is generally considered more trustworthy than smaller stores or unknown online sellers, there have been reports of customers receiving counterfeit or fake products, including perfumes. Some customers have expressed concerns about the authenticity of fragrances sold at Sasa stores and have questioned whether the perfumes are original. This has sparked discussions about the sources of their products and the potential risks of purchasing from unauthorized retailers.
| Characteristics | Values |
|---|---|
| Authenticity | Sasa is a large and well-established company, so it is less likely to sell fake perfumes than smaller stores. However, there are reports of customers receiving counterfeit products. |
| Price | Sasa perfumes are usually sold at a discount compared to designer stores. |
| Availability | Some higher-end brands might not be available at Sasa HK, such as Cartier and Boucheron. |
| Customer Service | There are mixed reviews about Sasa's customer service. Some customers report issues with non-delivery, while others mention that Sasa was responsive and helpful in addressing their concerns. |
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What You'll Learn

Sasa's large size and establishment make it trustworthy
Sa Sa is a leading beauty product retailing group in Asia, established in 1978. It has since expanded its business to cover Hong Kong and Macau SARs, Mainland China, and Southeast Asia. Sa Sa offers a diverse range of products across more than 600 brands, including skincare, fragrance, makeup, hair care, body care, inner beauty, health products, and beauty equipment.
The size and establishment of Sa Sa make it a relatively trustworthy option for customers. Its large presence across Asia and long history in the industry mean that it has a lower chance of selling fake goods compared to smaller, lesser-known stores. This is similar to how larger, more established web stores are generally considered safer than unknown online sellers.
While Sa Sa is not an authorized seller, and there may be instances of suspicious goods being sold, its scale and reputation make it a more reliable option. Sa Sa has been recognised by Forbes Asia as one of Asia's 200 Best Under a Billion Companies, and has received accolades from prominent entities such as the Hong Kong Investor Relations Association, IR Magazine, and the DHL/SCMP Hong Kong Business Awards.
The group is also included in reputable indices such as the FTSE Index Series, the MSCI Index Series, and the S&P Index Series. Sa Sa's commitment to integrating its physical and online business presence further enhances its credibility and accessibility for customers.
Therefore, while it is always prudent to be cautious and check product details, the size and establishment of Sa Sa make it a relatively trustworthy option for purchasing perfumes and other beauty products.
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Sasa's cheaper prices explained
Sa Sa, a large and well-established beauty retailer, offers cheaper prices than its competitors. However, it is not an authorized retailer for many brands it carries, including Laneige and Kielh's. As a result, Sa Sa procures its products from cheaper distributors, allowing it to offer permanent sales and lower prices. While this business model provides customers with attractive bargains, it also raises concerns about the authenticity of the products.
Reviews of Sa Sa's website, SaSa.com, reveal mixed experiences. Some customers praise the company for delivering legitimate products at bargain prices, while others express disappointment with damaged goods, counterfeit items, and poor customer service. Sa Sa's customer support has been described as difficult to reach and unhelpful in resolving issues.
The company's pricing strategy is influenced by its ability to source products from alternative distributors at lower costs. By forgoing the traditional manufacturer or primary distributor relationship, Sa Sa can negotiate better deals and pass those savings on to its customers. This approach has helped Sa Sa establish itself as a trusted alternative to smaller, lesser-known stores, despite not being an authorized retailer for many brands.
However, the absence of authorized retailer status for certain brands does raise questions about product authenticity. Sa Sa's large size and establishment provide some reassurance against the sale of counterfeit goods, but it cannot offer a 100% guarantee like an authorized retailer. Customers are advised to be cautious and vigilant, particularly when dealing with unfamiliar websites or extremely low prices.
Additionally, Sa Sa's pricing strategy is impacted by tax considerations. For European countries, customers pay the applicable taxes during the checkout process, with the tax amount calculated based on local customs policies. However, Sa Sa does not cover VAT claims for other countries and is not responsible for ensuring that ordered goods comply with local customs laws, duties, or taxes. These additional charges are the responsibility of the customer, and they can vary widely depending on the country or region.
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Sasa's customer service
Sasa is a large and well-established company that offers a wide range of beauty and cosmetic products, including perfumes. While Sasa is generally trusted by customers due to its size and reputation, there have been concerns about the authenticity of the products sold on its website, Sasa.com.
Some customers have expressed worries about potentially purchasing fake skincare and cosmetic items from Sasa, as the company is not an authorized seller of certain brands. This means that Sasa may acquire its products through different distributors than the official brand distributors, and there is a possibility of counterfeit goods entering the supply chain.
However, it's important to note that unauthorized retailers can still sell legitimate products. In some cases, they obtain new and authentic stock directly from the manufacturer or a primary distributor, even if they are not authorized retailers. Sasa, being a large company, is likely to have better access to legitimate products compared to smaller, local stores or unknown online sellers.
To ensure customer satisfaction and address concerns about product authenticity, Sasa provides customer support through various channels. Customers can contact Sasa's customer service specialists during their business hours, which are Monday to Friday, 9 am-6 pm (Hong Kong time, GMT +8). They can be reached through the "Contact Us" section on their website, and customers are encouraged to reach out with any enquiries.
Additionally, Sasa offers support for its mobile applications. Customers can seek assistance for the Sasa App, Invoice Generator App, Receipt Scanner App, and Card Tracker App by sending an email or reaching out via direct message on Sasa's social media pages.
While Sasa's size and establishment offer some reassurance regarding product authenticity, customers are still advised to exercise caution. Checking expiry dates, packaging, and being wary of prices that seem too good to be true are recommended practices when purchasing from Sasa or similar retailers.
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Sasa's selling of fake products
SaSa is a well-known retailer that sells cosmetics, skincare, and perfumes and has physical stores across Asia. While it is a large and well-established company, there have been some concerns about the authenticity of the products they sell.
Some customers have expressed worries that SaSa might sell fake or suspicious goods, particularly on their website. For instance, one customer purchased a Gucci Floral perfume from SaSa's website, and upon receiving the product, they believed it to be a counterfeit item, noting that it had sticker labels on the bottle. Another customer purchased a Whoo essence product and suspected it was a counterfeit due to differences in smell, colour, and packaging compared to the original.
It is important to note that SaSa is not an authorized retailer for some of the brands they carry. This means they are not getting their products directly from the manufacturer or primary distributor but rather through a different, cheaper distributor. While this allows them to keep prices low and have frequent sales, it also raises questions about the authenticity of their products.
However, it is worth mentioning that SaSa has a mixed reputation when it comes to selling authentic products. Some customers have shared their positive experiences, stating that they have purchased authentic skincare and perfumes from SaSa's physical stores in Asia and have been satisfied with the quality.
To avoid purchasing fake products, some customers recommend checking expiry dates and packaging and being cautious of extremely low prices, as they could indicate counterfeit goods. It is also advisable to buy from authorized retailers or directly from brand stores to ensure the authenticity of the products.
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Sasa's authenticity in Hong Kong
Sasa is a large and well-established retailer with a physical presence in Hong Kong and an online store. While Sasa is not an authorized seller, it is considered more trustworthy than smaller local stores or unknown online sellers due to its size and reputation. This means that while there is no 100% guarantee of authenticity, it is generally safer to shop at Sasa than at unauthorized sellers.
Some customers have expressed concerns about the authenticity of products sold at Sasa, particularly skincare and cosmetics. However, these concerns are not unique to Sasa, and similar worries surround unauthorized retailers like Fragrancenet, Amazon stores, and eBay sellers. It is worth noting that even authorized retailers can sell damaged or faulty products.
In the case of perfumes, one frequent traveller to Hong Kong shared their experience on the Fragrantica Club forum. They usually buy fragrances at designer stores but were curious about the authenticity of discounted fragrances at Sasa. After sampling, they found the smell to be the same as fragrances from the Gucci counter. They also noted that they had never seen anyone claim to have bought a fake fragrance from Sasa on HK forums.
To ensure the authenticity of perfumes or any other products, it is always advisable to check expiry dates, packaging, and whether the price is too good to be true. While Sasa's large-scale operations suggest a lower likelihood of selling fakes, remaining vigilant as a consumer is essential, especially when dealing with unauthorized retailers.
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Frequently asked questions
Sasa is a large and well-established company, which makes it less likely that they are selling fake perfumes. However, because they are not authorized sellers, there are cases when they do sell suspicious goods. Therefore, it is recommended to always check the expiry dates and packaging while buying perfumes at Sasa.
Some indicators that a perfume sold at Sasa might be fake include sticker labels on the bottle, a different smell or colour compared to the original, and a very low price.
If you suspect that you have bought a fake perfume from Sasa, you should first contact Sasa customer support. If you are unable to resolve the issue with them, you can report it to the HK custom government by calling their 24-hour hotline or sending an email to their dedicated crime-reporting email account.











































