Fragrance Direct: Are Their Perfumes The Real Deal?

Fragrance Direct is a UK-based online beauty retailer that sells fragrances, cosmetics, skin care products, and makeup. The company has received mixed reviews, with some customers alleging that they sell fake perfumes. While some customers have expressed dissatisfaction with their purchases, claiming that the perfumes are watered down or lose their scent quickly, others have been generally impressed with the competitive prices, ease of use, and speed of delivery offered by the company. Trustpilot reviews indicate that Fragrance Direct has a rating of 4.7 out of 5 stars, while Sitejabber reviews give the company a rating of 1.4 stars, suggesting that most customers are dissatisfied with their purchases.

Customer reviews suggest that Fragrance Direct perfumes might be fake

Customer reviews of Fragrance Direct are mixed, with some people reporting positive experiences and others suspecting that the perfumes they received were fake.

On Sitejabber, the company has a rating of 1.4 stars out of 5 from 62 reviews, with most customers reporting negative experiences. Several reviewers claim that the perfumes they received were not authentic, with one person saying, "I've been using Hugo Boss Femme for years but this smelt nothing like it." Another reviewer stated that they bought a bottle of CK Shock EDT for a discounted price, and it was "almost certainly non-authentic."

On Trustpilot, Fragrance Direct has a rating of 3.7 stars out of 5 from 38,749 reviews. While many customers report positive experiences with the company, there are also several negative reviews claiming that the products are fake. One reviewer stated that they ordered four perfumes, and they "all smelled the same." Another reviewer claimed that they purchased two different perfumes, but they "both smell the same. They also evaporate right away."

On the MoneySavingExpert forum, one user reported a positive experience with Fragrance Direct, saying they had ordered from the company for at least 10 years and had never received any fake products. However, another user posted a warning about the company, claiming that they sent the wrong item as a gift and demanded that the customer pay to return it.

Overall, while there are some positive reviews of Fragrance Direct, there are also a significant number of negative reviews claiming that the perfumes sold by the company are fake. It is important for customers to do their own research and make informed decisions before purchasing from any company.

Some customers have complained about poor customer service

While some customers have praised Fragrance Direct's customer service, others have complained about poor customer service. Some customers have reported issues with their orders, such as missing or damaged items, and have expressed frustration with the company's response to these issues. There are also complaints about the company's return and refund policies, with some customers claiming that they were not refunded for returned items or that they were asked to pay for return shipping. In addition, some customers have reported difficulties in contacting customer service and receiving timely responses to their inquiries.

"One item arrived damaged. Sent photos and had to print off a label to send it back before getting a refund (which I haven't received yet). Went through top cashback for an extra incentive, but Fragrance Direct declined and refused to pay. Very disappointing [...] Won't be using again as I don't like dishonest companies."

"I ordered a couple of perfumes and a bracelet came free with one of them. [...] when it arrived, no bracelet. I was asked to take a picture of the box without the bracelet. Avoid this company, folks. They said they didn't have any more bracelets to send and I could return the perfumes at my expense."

"I bought a perfume from Perfume Direct, told them it was incorrect and I needed to return. They sent me their return address so I sent it back, paying for postage myself. I then sent them the tracking receipt. Since then, I've been chasing my refund but I've still not got it. They don't reply to emails and it's always 'we have to check with the warehouse.' Bunch of scammers."

"I ordered Davioff Cool Water. But I found only water in the bottle. Did not find a little smell. I had to return the parcel and paid 18 euros for postage. They only returned my product cost."

"I ordered two perfumes only to receive one. I am disgusted to have only received one of the two [...] I will not be ordering from them again. I recommend nobody does [order from them] to avoid being disappointed. It is theft. I am furious."

It is important to note that while some customers have had negative experiences with Fragrance Direct's customer service, others have reported positive experiences, praising the company's responsiveness and helpfulness in resolving issues. However, the presence of consistent complaints about poor customer service suggests that Fragrance Direct could improve in this area to better meet the needs and expectations of its customers.

The company has been accused of selling cheap imitations

In addition to concerns about the authenticity of the products, there have also been complaints about the company's customer service. Some customers have reported issues with receiving incorrect or damaged items and have been unsatisfied with the company's response. There are also reports of the company refusing to issue refunds for returned items, instead only offering store credit.

On the other hand, it is important to note that there are also a significant number of positive reviews for Fragrance Direct. Some customers have been pleased with their purchases, praising the company for its competitive prices, fast delivery, and well-packaged orders. There are also those who have defended the authenticity of the perfumes, stating that they have used cosmetic age/batch checking websites to verify that the products are not expired or fake.

While there are conflicting reports about the authenticity of the perfumes sold by Fragrance Direct, it is clear that there is a substantial number of customers who have raised concerns about the quality and authenticity of the products they received. This has led to accusations of the company selling cheap imitations of branded perfumes.

There are positive reviews of Fragrance Direct's service and prices

While there are some negative reviews of Fragrance Direct, there are also positive reviews of the company's service and prices. Several customers have praised the company for its fast delivery, good prices, and ease of use. One customer said that they were “amazed” to see that Fragrance Direct had such a low rating, as they had bought from the company multiple times and were always impressed by the ease of using the website and the speed of delivery. Another customer praised the company for its "great prices, great selection of products", and quick delivery.

Some customers have also highlighted the authenticity of the products they received from Fragrance Direct. One customer said that they had purchased Olympea by Paco Raban from the company and were “pretty sure" that it was the original product. They also bought Invictus for their partner and, although the perfume lost its strength after a few hours, they did not suspect that it was a fake. Another customer stated that they had purchased a 200ml bottle of CK Shock EDT for £24, which seemed too good to be true, but the product was authentic and arrived well-packaged.

Overall, while there are some concerns about the authenticity of Fragrance Direct's products, there are also customers who have been satisfied with their purchases and have found the company's service and prices to be positive.

Some customers have said they received genuine products

While there are some negative reviews of Fragrance Direct, with customers complaining about the quality of the perfumes and the customer service, there are also several positive reviews from customers who have received genuine products.

One customer review from Sitejabber states that they have "bought from them a number of times and am always impressed by the ease of using the website, and the speed of delivery. I have never had cause to return an item, so can't comment on that. I find the prices are competitive, and I have found no fault with the goods, which always arrive well packed." Another Sitejabber review says, "I've bought lots of bits from them over the years as many magazines run cheap promos with them. It's all been genuine and I've never had any problems."

A reviewer on MoneySavingExpert says, "I've used Fragrance Direct in the past with no issues," while another writes, "Another vote for Fragrance Direct. I have ordered from them many times and always been pleased with my purchases."

A Trustpilot review says, "I have read a few negative comments and I think it is unfair, contacted customer services [who were] really kind & helpful in every way. [...] I choose the gift packaging [option], excellent, the product is authentic it was 200 mil Boss blue night and it does smell as the one I bought in Harrods but much cheaper."

A Reddit user writes, "I've bought from there and used cosmetic age/batch checking websites just in case and it all seems fine. Not expired, not fake. Just cheap!" Another Reddit user says, "I've bought from them for at least 10 years! Never had any issues, nor any fakes."

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