Katrina Rosales
In April 2022, Kim Kardashian announced that her KKW Fragrance line would be closing down, with the website shutting on 1 May 2022. However, the brand would be relaunched in the future under a new name and web store. In June 2023, Kardashian confirmed on Twitter that she would be bringing back her KKW Fragrance line under the SKKN umbrella, with the products expected to launch later that year.
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What You'll Learn
KKW Fragrance closed its website on May 1, 2022
KKW Fragrance, Kim Kardashian's perfume brand, closed its website on May 1, 2022. The brand announced the closure on its Instagram account on April 1, 2022, stating that the website would shut down at midnight on May 1. The Instagram post, featuring a message from Kardashian herself, explained that the closure was necessary to prepare for a future relaunch under a new brand name and web store.
Kardashian expressed her gratitude to her customers for their loyalty and love, promising that she would not be gone for too long. She also emphasized the personal significance of fragrances to her, stating that she puts her heart and soul into every bottle. In anticipation of the relaunch, KKW Fragrance offered discounts on existing products until the end of April 2022, or while supplies lasted.
The decision to close the website followed a similar move by KKW Beauty, which posted a comparable message in August 2021. The shutdown of the KKW Fragrance website was likely influenced by Kardashian's divorce and the resulting change in her initials, as well as the brand's desire to modernize and innovate its formulas and packaging.
While there was initial uncertainty about the brand's future, with some fans hoping for an April Fool's Day prank, Kardashian reassured her followers that she would introduce them to the next chapter of her fragrance journey soon. The closure of the KKW Fragrance website did not mean the end of the brand, but rather a temporary hiatus as it prepared for a relaunch with a new identity.
In June 2023, Kim Kardashian confirmed on Twitter that she would be bringing back the KKW Fragrance line under the SKKN umbrella. The products are expected to launch the same year, marking the return of the highly anticipated fragrance line.
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The brand will relaunch with a new name and website
Kim Kardashian's KKW Fragrance brand is shutting down its website to prepare for a relaunch with a new name and website. The brand, which has been around since 2017, announced on Instagram that from 1 May 2022, it will be closing its website to prepare for the relaunch. KKW Fragrance posted:
> "Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won't be gone for too long."
Kardashian also revealed that the relaunch will include a new web store where customers can purchase from all beauty categories under one site. While waiting for the relaunch, customers can take advantage of clearance sales on existing KKW Fragrance products.
In June 2023, Kim Kardashian confirmed on Twitter that she is bringing back her KKW Beauty makeup and fragrance lines under the SKKN umbrella. The products are expected to launch within the year.
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Kim Kardashian confirmed the return of KKW Fragrance on Twitter
On April 1, 2022, Kim Kardashian announced on Instagram that she would be shutting down her KKW Fragrance website from May 1 of that year. She explained that she would be relaunching the fragrance line under a new name and web store. The brand's Instagram account posted:
> "Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration we have launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won't be gone for too long."
While awaiting the relaunch, customers could purchase existing products at discounted prices.
On June 23, 2023, Kim Kardashian confirmed on Twitter that she would be relaunching her KKW Beauty makeup and fragrance lines under the SKKN umbrella. The products are expected to launch this year.
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KKW Fragrance products were 40% off while supplies lasted
KKW Fragrance, Kim Kardashian's perfume brand, announced in April 2022 that it would be closing its website from 1 May 2022, to prepare for a relaunch under a new name. The brand posted on Instagram:
> "Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won't be gone for too long."
In anticipation of the relaunch, KKW Fragrance products were 40% off while supplies lasted. The brand also posted about its Diamond Kim perfume during this period.
In June 2023, Kim Kardashian confirmed on Twitter that she would be bringing back her KKW Beauty makeup and fragrance lines under the SKKN umbrella. The products are expected to launch in the same year.
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KKW Fragrance has been around since 2017
In April 2022, KKW Fragrance announced that it would be shutting down its website and relaunching under a new name and web store. The brand posted a message on Instagram, stating that they would be closing the website on May 1st, 2022, to prepare for a future relaunch. Kim Kardashian also shared a message on social media, expressing her gratitude for the support of her customers and promising that she would not be gone for too long.
While the brand has not provided any updates since the initial announcement, there have been speculations and rumors about the relaunch. Some people guessed that Kardashian wanted to drop the "W" from the brand name following her divorce. Others hoped that she would bring back body products when the relaunch happened. In June 2023, Kim Kardashian confirmed on Twitter that she would be bringing back her KKW Beauty makeup and fragrance lines under the SKKN umbrella, with products expected to launch in 2023.
KKW Fragrance has been a successful venture for Kim Kardashian, with fans expressing their enthusiasm for the brand and its products. The brand has also collaborated with perfumers Nicole Mancini, John Gamba, and Givaudan to create its fragrances. While the exact date of the relaunch is still unknown, fans can look forward to the return of KKW Fragrance under its new identity.
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Frequently asked questions
Yes, Kim Kardashian has confirmed that she is bringing back her KKW Fragrance line.
KKW Fragrance is expected to launch this year.
KKW Fragrance was shut down so that it could relaunch in the future under a new brand name and a new web store.
KKW Fragrance will be available for purchase on the new web store.
You may be able to find KKW Fragrance at Winners or TJMaxx.
