Heidi Norton
Parlux Fragrances, Inc. is a New York-based fragrance company that was acquired by Perfumania Holdings, Inc. in 2012. Perfumania Holdings is an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. In 2019, Lori Singer, a 20-year beauty industry veteran, was appointed as the new president of Parlux Fragrances. Singer is responsible for leading the company's strategic direction and developing its existing portfolio of brands, which includes Vince Camuto, Kenneth Cole, Tommy Bahama, Paris Hilton, and more.
| Characteristics | Values |
|---|---|
| Current Owner | Perfumania Holdings, Inc. |
| Former Owner | Parlux Fragrances, Inc. |
| President | Lori Singer |
| Brands | Vince Camuto, Kenneth Cole, Tommy Bahama, Rihanna, Paris Hilton, Billie Eilish, and more |
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What You'll Learn
- Perfumania Holdings acquired Parlux Fragrances in 2012
- Lori Singer is the president of Parlux Fragrances
- Parlux Fragrances holds licences for brands including Vince Camuto, Paris Hilton, and Billie Eilish
- Brian Reinke is the Sr Director of Ecommerce & Digital Marketing at Parlux Fragrances
- Parlux Fragrances collaborated with The Shop Men's Grooming Line
Perfumania Holdings acquired Parlux Fragrances in 2012
Perfumania Holdings, Inc. completed its acquisition of Parlux Fragrances, Inc. in April 2012. The deal, worth approximately $118 million, saw Perfumania issue 6.014 million shares of its common stock and pay approximately $62.1 million in cash to former Parlux shareholders.
The acquisition was financed by Perfumania borrowing $35.5 million under its senior secured credit facility and, on a subordinated basis, borrowing $30 million from family trusts of the Nussdorf family, who are principal shareholders of the company.
Upon completion of the merger, the outstanding shares of Parlux common stock were converted into the right to receive cash and Perfumania common stock. Parlux became a wholly-owned subsidiary of Perfumania, and the directors of Parlux were elected to Perfumania's board.
Perfumania Holdings is an independent, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. The acquisition of Parlux, a company with a portfolio of celebrity and designer scents, was a strategic move to create a more significant and financially stronger designer fragrance and beauty products company.
Mike Katz, Perfumania's President and Chief Executive Officer, expressed satisfaction with the strong support from shareholders of both companies and enthusiasm for the opportunity to create additional value for stakeholders.
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Lori Singer is the president of Parlux Fragrances
In her role as president of Parlux Fragrances, Singer is responsible for leading the company's strategic direction and developing its existing portfolio of brands, which includes Vince Camuto, Kenneth Cole, Tommy Bahama, Rihanna, Paris Hilton, and more. She is also tasked with exploring new license acquisitions and expanding the company's vision to include unique fragrance collaborations. Singer brings a wealth of experience to Parlux, with a proven track record in building successful global fragrance franchises.
Singer has been recognised for her achievements in the beauty industry, being named one of the top 50 Women Brand Marketers and receiving the CEW Achiever Award in 2010. She sits on the Board of Directors of Cosmetic Executive Women (CEW) and is a graduate of the University of Michigan. With her keen eye for emerging trends and building strategic partnerships, Singer is well-equipped to drive Parlux's growth and maximise its existing franchises.
As president, Singer leverages her strengths in brand building, innovative thinking, and creativity to drive the company's acquisition of new licenses and appeal to a diverse consumer audience. She is responsible for global brand performance, including marketing and sales strategies across all regions and distribution channels. Singer's leadership and expertise have helped Parlux Fragrances continue to shine in both the prestige and mass markets, with fragrance as the brightest spot across the board.
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Parlux Fragrances holds licences for brands including Vince Camuto, Paris Hilton, and Billie Eilish
Parlux Fragrances is a 360-degree beauty company and global licensee for pop culture icons, fashion houses, and lifestyle brands. The company has a diverse portfolio of iconic and award-winning brands, including Vince Camuto, Paris Hilton, and Billie Eilish.
Parlux Fragrances handles every aspect of brand development, from conception to launch, including package engineering, global supply chain, manufacturing, legal, and quality assurance. The company has a presence across all retail channels and is distributed in over 80 countries and territories worldwide.
Vince Camuto is a fashion designer and founder of the eponymous fashion house, Vince Camuto. He is known for his sophisticated and elegant designs, offering a range of footwear, apparel, and fragrances. Paris Hilton, a businesswoman, entrepreneur, and global icon, has built an empire spanning social media, television, and NFTs. Her first passion project, Paris Hilton for Women, released in 2004, set a new standard in the celebrity fragrance category and became one of the best-selling celebrity fragrances of all time.
Parlux Fragrances also holds the license for Billie Eilish Fragrances, with the tantalizing fragrance, Eilish No. 3, featuring blends of grapefruit, pink peppercorn, jasmine, saffron, and creamy cedar, leaving an impression with its whisper of skin musk. The company's mission is to foster a culture of excellence and creativity, employing a diverse team of experts to innovate and evolve its brand portfolio, delivering the highest-quality brands and products that exceed customer expectations.
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Brian Reinke is the Sr Director of Ecommerce & Digital Marketing at Parlux Fragrances
Brian Reinke is the Senior Director of Ecommerce and Digital Marketing at Parlux Fragrances. In this role, he has successfully launched several e-commerce platforms and websites for various fragrances, including the first Eilish fragrance, Paris Hilton fragrances, and Better World Fragrance House by Drake. Reinke has been with the company for at least six months as of 2022 and is considered part of higher management.
Parlux Fragrances, a leading global beauty manufacturer, designs, markets, and distributes prestige designer, lifestyle, and celebrity fragrances and personal care products. The company was founded in 1987 and is based in New York. It holds fragrance licenses for numerous brands, including Vince Camuto, Pierre Cardin, Kenneth Cole, Jason Wu, Paris Hilton, and Rihanna.
In June 2019, Perfumania Holdings-owned fragrance company Parlux Fragrances appointed Lori Singer, a 20-year beauty industry veteran, as its new president. Singer joined from Coty, where she served as the group vice president for new business ventures. Prior to this role, she was the group vice president of global marketing from 2008 to 2016 and played a key role in building the fragrance businesses of top brands, including Calvin Klein, Vera Wang, and Balenciaga. Singer's appointment reflects the company's focus on strategic brand building and exploring new license acquisitions.
Parlux Fragrances has partnered with various companies and celebrities to launch exclusive fragrance and personal care lines. For example, they collaborated with The SpringHill Company to launch The Shop Grooming Line, a 7-product collection of skincare, haircare, and beard care products exclusively at Walmart. Additionally, they launched Drake's signature scent, Carby Musk fragrance oil, from Better World Fragrance House, in partnership with DreamCrew, Givaudan, and Team Parlux.
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Parlux Fragrances collaborated with The Shop Men's Grooming Line
Parlux Fragrances, owned by Perfumania Holdings, has collaborated with The Shop Mens Grooming Line, a community-connecting brand within LeBron James and Maverick Carter's The SpringHill Company. The partnership resulted in the creation of a seven-product line, including skincare, hair care, and beard care products, catering to the grooming needs of men of all ages. The collection encourages men to embrace and celebrate their personal care routines.
The Shop Mens Grooming Line was co-created by Paul Rivera and Randy Mims, and it debuted exclusively at Walmart stores and online across the nation on April 1, 2024. The launch event, hosted by Parlux and The Shop, included complimentary sampling, live product demonstrations, a barbershop experience, content creation, and personalised gifts.
This collaboration aligns with Parlux's mission to foster excellence and creativity by working with diverse and highly skilled experts to innovate and evolve their brand portfolio. Parlux's expertise lies in brand development, marketing, consumer engagement, and manufacturing across prestige designer, celebrity, and lifestyle categories. They handle every aspect of product development, from package engineering to global distribution, ensuring the integrity of their brands.
The Shop Mens Grooming Line joins the prestigious roster of Parlux's global licenses, which includes well-known names such as Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House, Vince Camuto, Tommy Bahama, and Kenneth Cole. With this collaboration, Parlux Fragrances continues to deliver cutting-edge products worldwide, solidifying their long-term partnership relations.
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Frequently asked questions
Perfumania Holdings, Inc. owns Parlux Fragrances, Inc.
Lori Singer is the president of Parlux Fragrances.
Parlux Fragrances designs, markets, and distributes prestige designer, lifestyle, and celebrity fragrances and personal care products.
