Seamus Hammond
The American fashion brand Guess, founded by the Marciano brothers in 1981, has had several licensing agreements in place for its fragrance lines. Parlux held the fragrance license for Guess from 2003 to 2009, after which Guess began producing fragrances for men and women in collaboration with Coty. In 2018, Guess signed a 15-year exclusive global licensing deal with Interparfums, Inc. for the creation, development, and distribution of men's and women's fragrances under the Guess brand.
| Characteristics | Values |
|---|---|
| Company that owns Guess Fragrance | Inter Parfums, Inc. |
| Year of signing the deal | 2018 |
| Duration of the deal | 15 years |
| Effective date of the deal | April 1, 2018 |
| Previous owner of the fragrance license | Parlux |
| Year of introduction of the first Guess fragrance | 1990 |
| Year of introduction of the first Guess fragrance for men | 2009 |
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What You'll Learn
- Inter Parfums Inc. and Guess Inc. signed a 15-year fragrance licensing deal in 2018
- Parlux held the fragrance license for Guess from 2003 to 2009
- Guess fragrances are sold in multiple channels, including department and duty-free stores
- Guess fragrances have been made in collaboration with several perfumers
- Guess was established in 1981 by the Marciano brothers
Inter Parfums Inc. and Guess Inc. signed a 15-year fragrance licensing deal in 2018
Guess Inc., an American clothing company, was established in 1981 as a jeans company by four brothers: Georges, Maurice, Armand, and Paul Marciano. Over the years, Guess expanded its product line to include various licensed products, such as watches, eyewear, and fragrances. By the time of the deal with Inter Parfums, Guess had evolved into a global lifestyle brand with a presence in wholesale, e-commerce, and over 1700 retail locations worldwide. The company's products were distributed through its own stores and department and specialty stores.
Inter Parfums Inc., a premier fragrance company with a diverse portfolio of prestige brands, was founded over 30 years ago. The company develops, produces, and distributes fragrances sold in more than 100 countries. Inter Parfums' portfolio includes well-known brands such as Abercrombie & Fitch, Agent Provocateur, Anna Sui, and Jimmy Choo, among others.
The 15-year deal between Inter Parfums and Guess signalled Guess's intention to strengthen its position in the fragrance and beauty industry. Victor Herrero, Chief Executive Officer and Director of Guess, stated that fragrance was a key category for the company and that future fragrances would target younger consumers. He described the creative inspiration for the fragrances as embodying "a sense of adventure with a young and free spirit."
Jean Madar, Chairman and CEO of Inter Parfums, expressed enthusiasm about the addition of Guess to their portfolio, highlighting the brand's global recognition and expertise in the beauty industry. This partnership aimed to leverage the strengths of both companies to create and market fragrances that would appeal to Guess's target audience.
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Parlux held the fragrance license for Guess from 2003 to 2009
Parlux Fragrances, Inc. held the fragrance license for Guess from 2003 to 2009. The license agreement was signed on November 5, 2003, and was set to expire on December 31, 2009. The initial term of the agreement was through December 2009, with the option to renew.
Under the terms of the agreement, Parlux Fragrances was to develop, manufacture, and distribute prestige fragrances and related products under various Guess trademarks. The fragrances were to be sold through multiple channels, including department, specialty, and duty-free stores, as well as Guess retail stores.
The agreement was a significant development for both companies. Guess considered fragrance to be a natural complement to its brand, and Parlux Fragrances anticipated increased sales and brand exposure through the partnership.
During the term of the license agreement, Parlux Fragrances experienced fluctuations in sales. Despite challenges in the US prestige fragrance industry, Parlux Fragrances reported a 3% increase in net sales for the quarter ending December 31, 2009, compared to the same period in 2008.
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Guess fragrances are sold in multiple channels, including department and duty-free stores
Guess fragrances are sold through multiple channels, including department and duty-free stores. The company has a diverse portfolio of prestige brands, including Abercrombie & Fitch, Agent Provocateur, and Anna Sui. Guess fragrances can be found in department stores such as Bloomingdale's, as well as in specialty and duty-free stores across the globe.
In 2018, Inter Parfums, Inc. announced that it had entered into an exclusive, 15-year worldwide license agreement with Guess for the creation, development, and distribution of fragrances under the Guess brand. This agreement includes selling to multiple channels, including department, specialty, and duty-free stores. The deal took effect on April 1, 2018.
Guess fragrances are also available online through retailers such as FragranceX, which offers a range of Guess perfumes and colognes for purchase. Guess for Women, one of the brand's popular fragrances, can be purchased at major department stores and online. It is a floral fruity fragrance with notes of citrus and wood, making it suitable for all genders.
Guess has a strong presence in the fragrance market, with a portfolio of men's and women's scents. The company plans to continue building upon its existing fragrance portfolio and target younger consumers with future fragrance launches. Guess fragrances are known for their sense of adventure, evoking a young and free spirit through scent.
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Guess fragrances have been made in collaboration with several perfumers
Guess, an American fashion brand, was created by brothers Georges, Armand, Paul, and Maurice Marciano in 1981. The brand initially focused on denim but has since expanded into a broader lifestyle brand that includes clothing, accessories, jewellery, and fragrances.
Guess fragrances aim to offer sophisticated yet approachable scents that capture the essence of youth. The brand targets a younger consumer with its fragrances, evoking a sense of adventure, freedom, and glamour. The perfumes are designed to be stylish, trendy, and suitable for everyday wear, reflecting the brand's philosophy of providing style at a reasonable price.
In 2018, Guess entered into a 15-year exclusive global licensing deal with Interparfums, Inc. for the creation, development, and distribution of men's and women's fragrances under the Guess brand. This partnership aimed to build upon the existing Guess fragrance portfolio and target a wider audience through various sales channels, including department stores, specialty stores, and duty-free stores worldwide.
Guess fragrances, therefore, represent a collaboration between the fashion brand and experienced perfumers, resulting in a range of scents that cater to a diverse audience seeking accessibility, quality, and style.
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Guess was established in 1981 by the Marciano brothers
Brothers Georges, Maurice, Armand, and Paul Marciano founded Guess, a clothing and lifestyle brand, in 1981. The brothers, who were born in Morocco and raised in France, moved to California in 1977 to start a business, using seed money from the family that owned Jordache Jeans.
Guess began as a book of styles, but the brothers soon switched to selling jeans with a light, form-fitting denim and zippers at the ankles. The brand was introduced to the American market through retailer Bloomingdale's. Guess jeans were stone-washed and featured distinctive zippers at the ankle. The brand was introduced at the right time, as designer jeans were trending in the late 1970s and early 1980s.
Guess began offering licensed products, including watches, eyewear, and a fragrance line. The first Guess fragrance, "Original" Guess for women, was introduced in the late 1980s through a partnership with Revlon. In 2003, Guess signed a licensing agreement with Parlux Fragrances, Inc. to develop, manufacture, and distribute prestige fragrances and related products under various Guess trademarks. Parlux held the fragrance license for Guess from 2003 until 2009, when Guess began producing fragrances for men and women in conjunction with Coty.
In 2018, Guess signed a 15-year exclusive global licensing deal with Interparfums, Inc. for the creation, development, and distribution of men's and women's fragrances under the Guess brand. The agreement took effect on April 1, 2018, with the first new products under the deal expected to launch in early 2020.
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Frequently asked questions
Inter Parfums, Inc. has signed a 15-year exclusive global licensing deal for Guess fragrance. The agreement includes the creation, development, and distribution of men's and women's fragrances under the Guess brand.
Guess, Inc. (styled as GUESS or Guess?) is an American clothing company, notable for its black-and-white advertisements. Guess licenses its brand on other fashion accessories, such as watches, jewelry, perfumes, bags, and shoes.
The first Guess fragrance, "Original" Guess for women, was introduced in the late 1980s through a partnership with Revlon. Parlux held the fragrance license for Guess from 2003 until 2009, when Guess began producing fragrances for men and women in conjunction with Coty.
