Heidi Norton
Fragrance Du Bois is a luxury perfume brand that was founded in Paris in 2012. The brand is known for its use of oud, a rare and precious ingredient that is sourced and distilled by the brand itself. Fragrance Du Bois was created by a small collective of renowned artistic talents, including Nicola Parker, the brand's International Brand Director. The brand has since expanded globally, with boutiques and outlets in Geneva, Doha, Milan, Zurich, Los Angeles, Marbella, Singapore, Hong Kong, Kuala Lumpur, Bangkok, Paris, and London. Fragrance Du Bois is committed to sustainability and ethical practices, including a zero-waste policy and a pledge to plant two trees for every bottle of perfume sold.
| Characteristics | Values |
|---|---|
| Brand Director | Nicola Parker |
| General Manager, Real Oud Factory Head of Sales, Marketing and Operations, Middle East & Africa | Shadi Samra |
| Country of Origin | France |
| Year Founded | 2012 |
| Place Founded | Paris |
| Product | Oud-based perfume |
| Ingredients | Natural materials and extracts |
| Fragrance | Spicy, woody, floral, citrus |
| Notable Perfumes | Oud Bleu, Oud Noir, Oud Rouge, Oud Jaune Intense, Sirène |
| Boutiques | Geneva, Doha, Milan, Zurich, Los Angeles, Marbella, Singapore, Hong Kong, Kuala Lumpur, Bangkok, Paris, London |
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What You'll Learn
Nicola Parker is the Brand Director
Parker's journey with Fragrance Du Bois began with the inspiration to create a source of sustainable Oud oil. In 2011, Oud fragrances were trending, but many contained synthetic ingredients. Fragrance Du Bois, however, was committed to bringing a brand to the market that could guarantee the provenance and sustainability of this precious material.
As Brand Director, Parker has helped to strike a balance between providing luxury fragrances and adhering to conscious objectives. Fragrance Du Bois sources natural ingredients, primarily from Northern Thailand, promoting legal and sustainable sourcing while supporting remote villages. The company avoids using outer plastic wrapping and encourages the reuse of outer boxes.
The brand's commitment to sustainability extends beyond their ingredients. For every 50ml and 100ml bottle of perfume sold, Fragrance Du Bois pledges to plant at least two trees on their managed sustainable plantations in Asia. This includes planting one teak tree under the Plant Genetic Conservation Project, supported by the Thai Royal Family Foundation, and one Aquilaria tree.
Parker has also guided Fragrance Du Bois in its creative processes. The brand works with respected perfumers and gives them the freedom to explore their creativity without regard to the cost of ingredients. This approach has resulted in unique fragrances like the Perfume Pens, gel fragrances dispensed from chic containers, and the Privé Collection, where each scent encapsulates the character of a particular place.
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The company was founded in 2012
Fragrance Du Bois was founded in Paris in 2012 by a small group of renowned artists who wanted to explore the use of natural materials and extracts in modern perfumery. The company combines innovation with traditional French perfumery techniques, working with some of the finest perfumers in the industry.
The inspiration for the company came from the desire to have a source of sustainable Oud oil. In 2011, Oud fragrances were trending, but many of them used synthetic oil. Fragrance Du Bois wanted to bring a brand to the market that could show the provenance of its materials. The company also wanted to create a range of fragrances that would appeal to a wider group of consumers. Often, Oud was thought of as overpowering, so Fragrance Du Bois created a range that included fresher and more floral fragrances to complement the Oud notes.
Oud is a rare and precious ingredient that is known as "liquid gold". It is a potent, musky oil extracted from the agarwood tree and has been called the "wood of the gods" by ancient cultures. Fragrance Du Bois is a supplier of 100% pure, high-quality Oud and is committed to sustainability and ethical sourcing. The company owns plantations in Malaysia, Thailand, Indonesia, and India, and for every 50ml and 100ml bottle of perfume sold, they pledge to plant at least two trees on their managed sustainable plantations in Asia.
Fragrance Du Bois has since expanded its presence globally, with boutiques and outlets in Geneva, Doha, Milan, Zurich, Los Angeles, Marbella, Singapore, Hong Kong, Kuala Lumpur, Bangkok, Paris, and London. The company has also introduced new fragrance collections, such as the Privé Collection, the Fashion Capitals range, and the Natures Treasures collection.
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It is committed to sustainability
Fragrance Du Bois is committed to sustainability in several ways. The company has a number of privately owned sustainable plantations in Asia, where it grows and manages its own trees to produce pure oudh oil. This approach ensures that the oudh oil is sourced sustainably and ethically. The company also educates the perfume industry and fragrance buyers about the importance of using only legally sourced oudh, as illegal logging has depleted natural resources.
In addition to their work with oudh, Fragrance Du Bois also prioritises sustainability in their packaging. They avoid using outer plastic wrapping on their boxes, and their outer boxes are reusable. The company also uses suppliers who share their sustainability ethos. For example, the glass bottles are made of recycled glass, and the wooden caps come from sustainably managed forests.
Furthermore, Fragrance Du Bois is committed to giving back to the environment. For every 50ml and 100ml bottle of perfume sold, the company pledges to plant at least two trees on their managed sustainable plantations in Asia. One of these trees is a teak tree, supported by the Plant Genetic Conservation Project and the Thai Royal Family Foundation, and the other is an Aquilaria tree.
The company also strives to support small farming communities around the world. They work with suppliers who offer fair-trade prices, funding for schools, and clean drinking water. Fragrance Du Bois's commitment to sustainability is embedded in their DNA, and they strive to provide luxury fragrances while adhering to conscious objectives.
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It has a presence in many countries
Fragrance Du Bois is a luxury perfume brand that has seen a rapid expansion of its global presence in recent years. The company was founded in Paris in 2012 and has since opened boutiques and outlets in several countries and cities, including Geneva, Doha, Milan, Zurich, Los Angeles, Marbella, Singapore, Hong Kong, Kuala Lumpur, Bangkok, and Paris. The brand's debut in London in 2017 was particularly significant, as it marked a further step in expanding its global reach and strengthening its partnership with Jovoy, a renowned perfume retailer.
The brand's commitment to sustainability and the use of natural ingredients has been a key aspect of its appeal and differentiation in the market. Fragrance Du Bois sources its oud oil, a key ingredient in its perfumes, from its own plantations in Southeast Asia, including Malaysia, Thailand, Indonesia, and India. This focus on sustainability and ethical sourcing has helped the brand stand out and connect with consumers who share these values.
In addition to its physical stores, Fragrance Du Bois has also established a strong online presence. The brand has a website that showcases its range of products and provides information about its story and values. Through its online platform, the company has been able to reach a global audience and offer its perfumes to customers worldwide. The brand has also effectively utilized social media platforms to engage with its customers and showcase its latest offerings.
The expansion of Fragrance Du Bois into new markets has been strategic and well-received. The company has carefully selected locations for its boutiques and outlets, targeting upscale areas and partnering with prestigious retailers. This strategy has allowed the brand to associate itself with luxury and exclusivity, further enhancing its reputation as a leading purveyor of fine fragrances.
With its presence now spanning multiple continents, Fragrance Du Bois has become a recognized name in the world of perfumery. The brand's unique offerings, commitment to sustainability, and effective marketing strategies have contributed to its success and established it as a prominent player in the global fragrance industry.
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It has a female-inspired fragrance
Fragrance Du Bois is a luxury perfume brand that was founded in Paris in 2012 by a small group of renowned artists. The brand is an offshoot of the Real Oud Factory, with the general manager being Mr Shadi Samra. Nicola Parker is the Brand Director of Fragrance Du Bois. The company has boutiques in Geneva, Doha, Milan, Zurich, Los Angeles, Marbella, Singapore, Hong Kong, Kuala Lumpur, Bangkok, Paris, and London.
The brand's flagship product is Oud, a potent, musky oil extracted from the agarwood tree. Fragrance Du Bois is committed to sustainability and sources its Oud from its own plantations in Malaysia, Thailand, Indonesia, and India. The company has a zero-waste policy and uses only natural and ethically sourced ingredients in its fragrances.
In addition to their commitment to sustainability, Fragrance Du Bois also creates female-inspired fragrances. One such fragrance is Sirène, which is described as an "enchanting" and "bold" declaration of feminine strength. It is infused with a seductive burst of cherries and a captivating blend of pepper and incense. The scent embodies a story of empowerment and is designed for those who dare to stand out.
Sirène is available exclusively at Harrods in the UK, where the brand has introduced new Brand Ambassadors to help customers find their perfect fragrance through a personalised scent discovery journey. This female-inspired fragrance is a bold statement, empowering women to embrace their strength and individuality. With its unique blend of notes, Sirène offers a captivating and sensual experience, resonating with its wearers and encouraging them to embrace their bold selves.
Fragrance Du Bois continues to expand its global presence, partnering with prestigious retailers like Harrods and Jovoy to offer its exquisite fragrances to conscious consumers worldwide. With their commitment to sustainability, innovative use of natural ingredients, and celebration of feminine empowerment, Fragrance Du Bois is making its mark in the world of luxury perfumery.
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Frequently asked questions
Fragrance Du Bois was founded in Paris in 2012 by a small collective of renowned artistic talents.
The brand ambassadors for Fragrance Du Bois include James Joyce, the Global Educator, and James, the Global Brand Educator.
Fragrance Du Bois perfumes are available at Harvey Nichols, Harrods, Selfridges, and Scentido stores in India.
Fragrance Du Bois was inspired by the idea of having a source of sustainable Oud oil. The brand aims to bring Oud fragrances to a wider group and create a range that includes fresher and floral fragrances.
