Katrina Rosales
Christian Louboutin is a French fashion designer best known for his high-end shoes, which are identifiable by their brilliant red soles. Louboutin's company has since branched out into men's luxury footwear, handbags, fragrances, and makeup. In 2016, Louboutin entered the fragrance market with the release of three perfumes: Bikini Questa Sera, Tornade Blonde, and Trouble in Heaven. In 2020, Louboutin launched his first-ever collection of fragrances, Loubiworld, which includes seven different scents. As of 2021, Christian Louboutin himself still holds the roles of shareholder and creative director of his company, which has more than 160 boutiques in 32 countries across 4 continents. In 2021, Louboutin sold a 24% stake in his company to Exor, the investment holding company of Italy's Agnelli family, for about $650 million.
| Characteristics | Values |
|---|---|
| Founder | Christian Louboutin |
| Founded | 1991 |
| Headquarters | Paris |
| Boutiques | Over 160 |
| Products | Shoes, fragrances, handbags, makeup |
| Stakeholder | Exor N.V. |
| Stakeholder's asset value | €32 billion |
| Stakeholder's stake | 24% |
| Stakeholder's payment | $650 million |
| CEO | Alexis Mourot |
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What You'll Learn
Christian Louboutin's first fragrance collection
Christian Louboutin launched his first fragrance collection, Loubiworld, on 1 November 2020. The collection includes seven unisex fragrances, each priced at $300. Each scent is inspired by a different culture, experience, or personality that has "left an imprint" on Louboutin's mind. Louboutin himself describes the collection as "dream worlds, erasing the frontier between reality and imagination".
The seven fragrances are:
- Loubicroc, with notes of myrrh, cypriol (herbaceous, similar to papyrus), and sandalwood
- Loubifunk, a vibrant and fruity scent for those who dream of partying
- Loubiraj, a darker, smokier scent for those who imagine themselves in old libraries and dive bars
- Loubikiss
- Loubidoo
- Loubirouge, which Louboutin describes as a "true incarnation" of red-bottom wearers
- Loubicrown
The bottles are lacquered in red and crowned with fantastical caps. The collection was developed over two years, with each scent having a fully developed theme and detailed packaging.
Louboutin entered the fragrance market in 2016 with the release of three parfums: Bikini Questa Sera, with jasmine and tuberose notes; Tornade Blonde, with rose and cassis notes; and Trouble in Heaven, with patchouli and amber notes. However, Loubiworld is the brand's first dedicated fragrance collection.
Christian Louboutin himself holds the roles of shareholder and creative director. In March 2021, Exor N.V., a family office controlled by the Agnelli family, acquired a 24% stake in the company.
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La Maison Christian Louboutin's shareholders
La Maison Christian Louboutin has experienced a transformation since its creation in 1991, evolving through diversification and geographical expansion. Despite the challenges in its early days, the brand has grown and expanded globally without losing its identity.
The management structure of La Maison Christian Louboutin has three parts: shareholders, CEO/management, and the creative director. Notably, Christian Louboutin himself holds two roles as a shareholder and creative director. In 2016, one of the shareholders left the company, leaving only two shareholders: Christian Louboutin and Bruno Chambelland.
In 2021, the company sought a third shareholder to have a maximum stake of 24%. They met with Exor N.V., a family office controlled by the Agnelli family, one of Europe's largest diversified holding companies. Exor N.V. acquired a 24% stake in La Maison Christian Louboutin, providing the company with governance and a board structure while allowing it to retain its independence.
With the addition of Exor N.V. as a shareholder, La Maison Christian Louboutin gained the support of a larger group while maintaining its unique identity and spirit. This new ownership structure helped the company navigate the challenges of the COVID-19 period and ensured alignment between the different parts of the management triangle.
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Louboutin's expansion into fragrances
Christian Louboutin's expansion into fragrances is a natural progression for the brand, which has always been steeped in creativity and a desire to explore new avenues. The brand's foray into the world of scents began in 2016, with the release of three parfums: Bikini Questa Sera, Tornade Blonde, and Trouble in Heaven. The bottles, designed by Thomas Heatherwick's studio, were an artistic extension of the brand's signature style.
The Louboutin fragrance line, called Loubiworld, launched in 2020, is an ode to the power of fantasy and a testament to the brand's understanding of its clientele. Each of the seven fragrances in the collection is inspired by a different culture, experience, or personality that has impacted Louboutin's creative vision. With names like Loubicroc, Loubifunk, and Loubirouge, each scent invites wearers to step into a dream world, blurring the lines between reality and imagination. The collection, two years in the making, showcases the brand's attention to detail, with intricate packaging and fully developed themes for each fragrance.
The expansion into fragrances is part of Louboutin's evolution and diversification strategy, which has seen the brand grow from its humble beginnings in 1991 as a small Parisian shoe salon to a global powerhouse with over 160 boutiques in 32 countries across four continents. This growth has been achieved without traditional advertising, relying instead on the strength of the brand's unique designs and reputation for quality.
The brand's independence and alignment with its values have been crucial to its success. In 2021, Exor N.V., a family office controlled by Europe's Agnelli family, acquired a 24% stake in the company, providing governance and structural support while allowing Louboutin to retain its independence and unique spirit.
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The inspiration behind the fragrances
Christian Louboutin launched his first-ever collection of fragrances, Loubiworld, in 2020. The collection features seven unique fragrances, each inspired by a different "dream world" and reflecting a distinct culture, experience, or personality that has "left an imprint" on Louboutin's mind.
Louboutin aimed to create a collection of fragrances that would transport wearers to different fantasy worlds, blurring the lines between reality and imagination. Each scent in the Loubiworld collection has a fully developed theme and intricate packaging design, reflecting Louboutin's attention to detail and desire to create immersive olfactory experiences.
The Loubiworld collection includes a range of scents to cater to diverse tastes and fantasies. For instance, Loubirouge is described as the "true incarnation" of red-bottom wearers, evoking the elegance and sophistication of a chic Parisian. On the other hand, Loubiraj appeals to those who favour darker, smokier scents, conjuring images of old libraries and dive bars. Loubifunk, with its vibrant and fruity notes, is perfect for those who dream of carefree nights spent partying.
The fragrances were created in collaboration with renowned perfumers, including Olivier Cresp, Delphine Lebeau, Jean-Christophe Hérault, Paul Guerlain, and Caroline Dumur, among others. The collection marks a significant expansion for the brand, reflecting its commitment to innovation and creativity. Exor N.V., a diversified holding company with a stake in la Maison Christian Louboutin, has supported the brand's growth and helped structure its governance while preserving its independent spirit.
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Louboutin's other business ventures
Christian Louboutin is a French fashion designer, born and raised in Paris. He is known for his stiletto footwear, which incorporates shiny, red-lacquered soles. In addition to his signature shoes, Louboutin has ventured into several other businesses.
In 2012, Louboutin partnered with Batallure Beauty LLC to launch Christian Louboutin Beauté, marking his entry into the luxury beauty market. The brand debuted with a range of nail lacquers, including the signature red shade, Rouge Louboutin. In 2014, Christian Louboutin Beauté expanded its offerings to include a prolific collection of women's and men's shoes, handbags, and small leather goods.
Louboutin has also expanded his business ventures beyond the realm of fashion. In 2016, he entered the fragrance market with the release of three parfums: Bikini Questa Sera, Tornade Blonde, and Trouble in Heaven. Each scent was designed to evoke a different dream world, transporting the wearer to a fantasy realm. The bottles were designed by Thomas Heatherwick's studio, showcasing the attention to detail that extends beyond Louboutin's footwear.
The designer has also collaborated with various artists and organisations on diverse projects. He has worked on limited-edition pieces, gallery exhibits, and even designed a custom bar. Additionally, Louboutin has partnered with filmmakers and musicians, such as David Lynch and Swizz Beats, for unique exhibitions and shows.
Louboutin's business ventures also include real estate holdings. He and his partner, landscape architect Louis Benech, own residences in Paris, Lisbon, Melides, Comporta, Aleppo, and Luxor. They also share a 13th-century castle in the Vendée with Louboutin's business partner, Bruno Chamberlain.
In recent years, Louboutin has continued to expand his brand's reach. In 2021, Exor N.V., a diversified holding company, acquired a 24% stake in the company, providing governance and structural support while allowing the brand to maintain its independence. Louboutin has also collaborated with Marcolin for eyewear collections and with Maison Margiela for their 2024 Haute Couture/Artisanal show in Paris.
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Frequently asked questions
Christian Louboutin fragrances are owned by the Christian Louboutin fashion brand, which is co-owned by Christian Louboutin, Bruno Chambelland, and Henri Seydoux. In 2021, they sold a 24% stake to Exor, the investment holding company of Italy's Agnelli family.
Christian Louboutin is a French fashion designer, best known for his high-end shoes with red soles. He co-owns the self-named fashion brand, which he founded in Paris in 1991.
Christian Louboutin fragrances include Loubiworld, Loubirouge, Loubiraj, Loubikiss, Loubidoo, Loubicrown, and Loubifunk. Loubiworld, released in 2020, includes seven fragrances, each inspired by a different "dream world".
