Anisha Riggs
Canadian singer and rapper Drake owns Better World Fragrance House, a luxury candle company. The brand launched in May 2021 with a collection of five scented candles, including one that smells like the musician himself. The candles, which retail for $48 each, are the result of a collaboration between Drake and perfumer Michael Carby.
| Characteristics | Values |
|---|---|
| Owner | Drake |
| Product | Candles |
| Price | $48 to $80 |
| Scents | Carby Musk, Williamsburg Sleepover, Sweeter Tings, Good Thoughts, Muskoka |
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What You'll Learn
Drake's candle collection
Drake, the Canadian singer and rapper, has added another feather to his cap with his candle company, Better World Fragrance House. The multi-talented artist, known for hit songs like "God's Plan" and "Laugh Now Cry Later", launched his luxury candle company on Mother's Day in 2021. The collection includes a range of intriguing scents, including "Carby Musk", "Williamsburg Sleepover" (also listed as "Williamsburg Forever"), "Sweeter Tings", "Good Thoughts", and "Muskoka".
One of the most unique aspects of Drake's candle collection is the scent "Carby Musk", which is said to be a fragrance that smells like Drake himself. This candle is crafted from a soy blend with notes of musk, amber, cashmere, suede, and velvet. The name "Carby Musk" is a nod to perfumer Michael Carby, with whom Drake collaborated to create this scented candle line.
The Better World Fragrance House collection offers a range of fragrances that not only fill your space with pleasant aromas but also add a touch of luxury and personality to your home décor. Each candle in the collection retails for $48 and can be purchased on the official Better World Fragrance House website.
The launch of Drake's candle company turned heads, especially with the unique scent inspired by his own fragrance. In an Instagram post announcing the launch, Drake described his passion project as "the start of something special". The collection's names, such as "Williamsburg Sleepover" and "Sweeter Tings", evoke a sense of fun and relaxation, while also offering a variety of scent profiles to cater to different preferences.
With his candle collection, Drake has once again demonstrated his ability to innovate and diversify his brand. Better World Fragrance House showcases his attention to detail and desire to create a unique and memorable experience for his fans and customers.
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Carby Musk scent
Canadian singer and rapper Drake owns Better World Fragrance House, a luxury candle company. Drake teamed up with perfumer Michael Carby to create the candle line, which includes the scent Carby Musk.
Carby Musk is said to be Drake's signature scent. The candle is crafted with premium musks and floral, amber, and marine nuances. It also includes notes of lily of the valley, ambergris, and amber woods. The candle is designed to leave a lasting impression with its unique scent that lingers in the air longer.
The Carby Musk candle is made from a soy blend and contains notes of musk, amber, cashmere, suede, and velvet. It is described as a subtle yet infectious fragrance. The candle is said to be a best seller and is available for purchase on the Better World Fragrance House website for $48.
In addition to the candle, Better World Fragrance House also offers a Carby Musk fragrance oil. This product is a 100% fragrance oil in a travel-friendly rollerball. The fragrance oil allows individuals to create their own unique scent, as the thirteenth and final touch to the fragrance is the individual wearer.
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Online presence
Better World Fragrance House has an online presence through its website and Instagram page. However, both platforms have been described as sparse, with the website previously featuring a blank landing page with links to its social media and mailing list. The brand's Instagram page, @champagnepapi, has been used to announce new products, such as the candle line, and to promote its online availability.
The candle collection by Better World Fragrance House, owned by Canadian singer and rapper Drake, was launched in May 2021. The collection includes candles with intriguing names like Carby Musk, Williamsburg Sleepover, Sweeter Tings, Good Thoughts, and Muskoka. One of the candles, Carby Musk, is said to smell like Drake himself, with notes of musk, amber, cashmere, suede, and velvet. The collection retails for $48 to $80 per candle and can be purchased on the Better World Fragrance House website and Revolve.
The brand has gained attention due to its celebrity owner, Drake, and through collaborations with perfumer Michael Carby, fragrance brand Givaudan's perfumer. The collection's unique scent profiles and marketing have also contributed to its online presence. The candles are made from a soy blend and come with a marker to personalize the jars.
The online presence of Better World Fragrance House has been a mix of its own website, social media, and collaborations with online retailers like Revolve. The brand has also leveraged the influence of its celebrity owner, Drake, to gain attention and promote its products through his social media pages. The sparse nature of the brand's initial online presence created a sense of exclusivity and intrigue, with limited information revealed before the official launch.
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Price range
The Better World Fragrance House is a luxury candle company owned by Canadian singer and rapper Drake. The company launched on Mother's Day in 2021. Each candle in the collection retails for $48 and can be purchased on the Better World Fragrance House website.
The collection includes candles with intriguing scents such as Carby Musk, Williamsburg Sleepover (also known as Williamsburg Forever), Sweeter Tings, Good Thoughts, and Muskoka. Carby Musk, which is said to smell like Drake himself, is made from a soy blend that contains notes of musk, amber, cashmere, suede, and velvet.
The website for Better World Fragrance House previously featured a blank landing page with links to the brand's Instagram page and mailing list. However, it now appears to be functional, offering customers the ability to purchase the candles directly.
The price point of $48 for each candle positions Better World Fragrance House within the mid-to-high-end range of the candle market. This pricing strategy reflects the brand's luxury positioning and aligns with the fact that one of the candles is rumoured to smell like Drake, creating a unique and exclusive appeal for fans and consumers.
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Collaboration with perfumer Michael Carby
Canadian singer and rapper Drake owns Better World Fragrance House. The Grammy Award-winning artist collaborated with perfumer Michael Carby to create his own line of scented candles. Carby is a perfumer for fragrance brand Givaudan.
The Better World Fragrance House collection includes five candles: Carby Musk, Williamsburg Sleepover (or Williamsburg Forever), Sweeter Tings, Good Thoughts, and Muskoka. Each candle in the collection retails for $48 and can be purchased on the Better World Fragrance House website. Carby Musk, which is said to smell like Drake, is made from a soy blend that contains notes of musk, amber, cashmere, suede, and velvet. The candle quickly sold out during its limited release on Revolve.
In an Instagram post, Drake referred to the line of candles as "A true passion project and the start of something special." The collection's launch on Mother's Day was an appropriate date for the Canadian musician, who has a substantial catalogue of catchy tunes, including "Laugh Now Cry Later" and "God's Plan."
The collaboration between Drake and Michael Carby resulted in a unique collection of scented candles that reflect Drake's personality and taste. The collection invites fans to bring the ambiance of Drake's world into their homes. The inclusion of a marker to personalize the candle jars adds a special touch, encouraging customers to make the experience their own.
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Frequently asked questions
Better World Fragrance House is owned by Canadian singer/rapper Drake.
The company sells luxury scented candles.
The candles retail for \$48 each.
The candles can be purchased on the Better World Fragrance House website.
Yes, the collection includes Carby Musk, Williamsburg Sleepover, Sweeter Tings, Good Thoughts, and Muskoka.
