Who Owns Aroma Housewares? The Company's Ownership Explored

Aroma Housewares Company, also known as Mirama Enterprises, Inc, was founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers and has since expanded its product line to include other kitchen appliances. Aroma Housewares has been recognised for its affordable, high-quality, and user-friendly products.

Aroma Housewares' history and founder

Aroma Housewares Company, also known as Mirama Enterprises, Inc, was founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers and other small kitchen appliances.

Peter Chang founded Aroma Housewares in Southern California, initially focusing on ovens. By 1981, Chang had expanded the business to nine locations across San Diego and Los Angeles counties. In 1988, Aroma introduced its first electric product, the Aeromatic Turbo Oven. The company expanded its product line in 1992 to include rice cookers, which quickly became their most popular item. Aroma also offered a portable butane burner, further enhancing its reputation as an innovative and versatile kitchen appliance brand.

In 1996, Aroma moved its headquarters to San Diego and renamed the corporation to Mirama Enterprises, Inc. Despite the name change, the company continued to sell its products under the brand name "Aroma." This decision reflected a strong commitment to maintaining brand recognition and customer trust. Over the years, Aroma has solidified its position as a leading manufacturer of cookware and small kitchen appliances, with a particular emphasis on functionality, value, and eco-friendly practices.

Today, Aroma Housewares designs and manufactures a diverse range of kitchen appliance products, always keeping in mind the busy schedules of modern consumers. Their product line has expanded beyond rice cookers to include multicookers, countertop cooking appliances, electric woks, hot pots, induction products, food steamers, and more. Aroma's commitment to quality and functionality has earned them numerous accolades, including recognition from delish.com and Food & Wine for their exceptional hot pots and rice cookers.

Aroma Housewares' products

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers, with its products ranging from multicookers to various countertop cooking appliances.

Aroma's product range extends beyond rice cookers to include electric woks, hot pots, induction products, food steamers, countertop ovens, food dehydrators, pressure cookers, coffee makers, rice dispensers, slow cookers, DoveWare cookware and bakeware, and toasters. Their first electric product, the Aeromatic Turbo Oven, was introduced in 1988, and in 1992 they added rice cookers, which became their most popular product.

Aroma's rice cookers come in various shapes, sizes, and colours, allowing customers to steam meats, vegetables, rice, and grains. Their electric woks and hot pots allow for grilling steaks, stewing one-pot dishes, or searing vegetables to perfection. Aroma's products also include kettles, which are perfect for a warm drink, and electric burners, which can be used for boiling water or keeping food warm.

The company focuses on creating value and functionality to enrich everyday cooking experiences, with a commitment to eco-friendly practices and community enrichment. Their products are designed, tested, and developed in-house, ensuring that every item meets their quality standards.

Aroma Housewares' headquarters

Aroma Housewares, also known as Mirama Enterprises, Inc, is headquartered in San Diego, California, United States. The company was founded in Southern California in 1977 by Peter Chang, initially focusing on ovens. By 1981, Chang had expanded the business to nine locations across San Diego and Los Angeles counties.

In 1996, Aroma Housewares moved its headquarters to San Diego and changed its corporate name to Mirama Enterprises, Inc. However, the company continues to sell its products under the Aroma brand name.

Today, Aroma Housewares is a leading American brand for rice cookers and offers a diverse range of cookware and small kitchen appliances. The company's headquarters are located at 6469 Flanders Dr, San Diego, California, 92121, United States.

Aroma Housewares has established itself as a key player in the global food dehydrator market and the electric rice cooker market, both of which are experiencing significant growth. The company's commitment to value, functionality, and product quality has contributed to its success and recognition in the industry.

Aroma Housewares' competitors

Aroma Housewares, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company's competitors include Cuckoo Co., Ltd, Cuchen, and Zojirushi America Corporation.

Cuckoo Co., Ltd. is likely Aroma Houseware's biggest competitor. The company is led by CEO Koo Bon Hak. Cuckoo Co. is a South Korean manufacturer of multi-cookers, rice cookers, and other kitchen appliances. Cuckoo's products are known for their high quality and innovative features, such as advanced cooking algorithms and smart diagnostics.

Cuchen is another competitor to Aroma Housewares. Cuchen is a South Korean brand that specializes in rice cookers and multi-cookers. The company is known for its focus on product design and technology, offering a range of stylish and functional appliances. Cuchen's products often feature advanced technologies, such as artificial intelligence (AI) and IoT (Internet of Things) capabilities, enhancing the user experience and providing smart solutions for modern kitchens.

Zojirushi America Corporation is also a key competitor in the small kitchen appliance market. Zojirushi is a Japanese company with a strong presence in the US. They are renowned for their high-quality and durable products, including rice cookers, electric kettles, and vacuum insulated mugs and bottles. Zojirushi's products often feature sophisticated technologies and elegant designs, appealing to consumers seeking both performance and aesthetics.

Aroma Housewares faces competition from these and other companies in the small kitchen appliance and cookware sector. Each competitor brings its unique strengths and innovations, driving the market forward and providing consumers with a diverse range of choices to suit their needs and preferences.

Aroma Housewares' employees

Aroma Housewares Company, also known as Mirama Enterprises, Inc, was founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers and other kitchen appliances.

Aroma Housewares currently has 473 followers on LinkedIn, and 22 employees. The company's employees are united by a shared passion for cooking, eco-friendly practices, and community enrichment.

Some of the roles at Aroma Housewares include a collaborative chief analytics officer, sales analytics consultant, business transformation specialist, national sales manager, vice president of sales, and digital and social marketing manager.

The company has a rich history spanning over 40 years, and has become a well-known brand in the US for its rice cookers, multicookers, and various countertop cooking appliances. Aroma Housewares strives to create value and functionality that enriches everyday cooking experiences for its customers.

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