Heidi Norton
Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani. The company has its registered office in Milan, while the creative direction and the Valentino Foundation are based in Rome. Valentino fragrances are a blend of traditional craftsmanship with unexpected modernity. From 2010 to 2018, Valentino Perfumes was licensed to Puig, but since then, it has been working with L'Oréal. In 2018, L'Oréal and Valentino signed a worldwide long-term license agreement for the creation, development, and distribution of fine fragrances and luxury beauty products under the Valentino brand.
| Characteristics | Values |
|---|---|
| Company | Valentino S.p.A. |
| Type of company | Italian luxury fashion house |
| Year founded | 1960 |
| Founder | Valentino Garavani |
| Registered office location | Milan |
| Creative direction and Valentino Foundation location | Rome, at Palazzo Gabrielli-Mignanelli |
| Cosmetic line owner | L'Oreal Group |
| CEO | Jacob Venturini |
| Creative director | Alessandro Michele |
| 2024 sales | €1.35 billion |
| Valentino Beauty égérie | Lady Gaga |
| Former Valentino Perfumes licensee | Puig |
| Former licensee period | 2010 to 2018 |
| Top three most popular fragrances | Valentino Donna, Valentino Uomo, Valentina |
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What You'll Learn
L'Oréal's partnership with Valentino
Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani. The company has its registered office in Milan, while its creative direction and the Valentino Foundation are based in Rome. Valentino has offered fragrances for several years, first in partnership with Procter and Gamble, and then with Puig from 2010 to 2018. Since then, Valentino has been working with L'Oréal for its beauty and fragrance lines.
Valentino Beauty, owned by the L'Oréal Group, reveals beauty as an individual expression of diversity and personality. Through its three codes of Color, Cool, and Couture, Valentino Beauty breaks with stereotypes and traditions to offer a new vision of beauty where individuals can celebrate their own individuality. For each moment, a mood, and for each mood, a color. Valentino Beauty embraces the transformative power of beauty and its ability to elevate the ordinary into the extraordinary.
The Anatomy of Dreams collection by Maison Valentino, for example, is a Haute Couture perfume collection inspired by the hedonistic spirit of Rome. It narrates seven unique fragrance stories, crafted by skilled perfumers, that evoke Italian memories while reflecting contemporary times. This collection showcases the synergy between Valentino's fashion heritage and L'Oréal's fragrance expertise.
Through their partnership, L'Oréal and Valentino have successfully collaborated to develop and market fragrances and beauty products that capture the essence of the Valentino brand and meet the expectations of consumers who admire Valentino's fashion and style. By leveraging each other's strengths, the partnership has resulted in innovative and successful beauty and fragrance lines that have gained popularity and established a strong presence in the competitive beauty industry.
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Valentino's popular fragrances
Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani. The company's cosmetic line, Valentino Beauty, is licensed by the L'Oreal Group. From 2010 to 2018, Valentino perfumes were licensed to Puig, and since then, they have been working with L'Oreal. Valentino fragrances are made in collaboration with several perfumers, including Givaudan, Antoine Lie, Cecile Matton, Delphine Lebeau, Anne Flipo, and Carlos Benaïm, among others.
Voce Viva: Announced in 2020, with Lady Gaga as its égérie.
Donna Born In Roma
Rock'n Rose
Uomo Born In Roma
Valentina
Valentino Donna
Valentino Noir Absolu
Valentino Uomo
Vendetta
Very Valentino
Other Valentino perfumes and colognes include Bianco 1968, Club Couture, Valentino Gold, and Behind The Seen.
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Valentino's history
Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani. Its cosmetic line, Valentino Beauty, is owned by L'Oreal Group, with whom they signed a worldwide long-term license agreement in 2018 for the creation, development, and distribution of fine fragrances and luxury beauty products under the Valentino brand. From 2010 to 2018, Valentino Perfumes was licensed to Puig.
Valentino was founded in 1960 when Garavani opened a fashion house on Via Condotti in Rome, Italy, with the backing of his father and his father's associate, Giancarlo Giammetti. Valentino's international debut took place in 1962 in Florence, the Italian fashion capital at the time. The brand expanded to New York City and Rome, and in 1985, they staged their first menswear show at Milan Fashion Week.
Valentino gained popularity in 1967 after releasing their "no colour" collection, which consisted of white, beige, and ivory apparel. Notably, the collection did not use any psychedelic patterns, a commonly used design feature during this time. The V logo was also introduced during this period. Valentino has designed wedding dresses for several celebrities, including Elizabeth Taylor, Anne Hathaway, Jennifer Lopez, Courteney Cox, Sophie Hunter, Nicola Peltz, and Princess Madeleine of Sweden.
In 1998, Garavani and Giammetti sold the company for approximately $300 million to the Holding di Partecipazioni Industriali (HdP), an Italian conglomerate controlled, in part, by the late Gianni Agnelli, the head of Fiat. HdP put Valentino in the same unit as the apparel producer GFT Net and the sportswear manufacturer Fila. In 2002, Valentino S.p.A. was sold by HdP to Marzotto Apparel, a Milan-based textile giant, for $210 million. The Marzotto family controlled Valentino through several holding companies and spun off its fashion assets in 2005 to create the Valentino Fashion Group.
In 2006, Stefano Sassi was appointed CEO, replacing Michele Norsa. Sassi would later be partially responsible for the brand's renaissance in the 2010s. From 2007, Valentino was controlled by the private equity group Permira, which had acquired the brand from the Marzotto Group for 2.6 billion euros ($3.5 billion). In 2020, Valentino Beauty announced the release of a new perfume, Voce Viva, with Lady Gaga as its égérie.
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Valentino Beauty's philosophy
Valentino Beauty is a cosmetic line owned by the L'Oréal Group. It is a part of Valentino S.p.A., an Italian luxury fashion house founded in 1960 by Valentino Garavani. Valentino Beauty embodies the philosophy of celebrating individuality and diversity through a range of impactful colours, shades, and tones. Their motto, "For each moment a mood, for each mood, a colour," reflects their belief in the transformative power of beauty, elevating the ordinary into the extraordinary.
Valentino Beauty breaks free from stereotypes and traditions, offering a new vision of beauty that allows individuals to express their unique personalities. This philosophy aligns with the fashion house's long-standing tradition in Haute Couture and its innovative contemporary vision. By blending maximalism, tradition, and edge with a touch of modern nostalgia, Valentino Beauty creates a world where life is celebrated in all its vibrancy and splendour.
The cosmetic line's philosophy is also reflected in its fragrances, which blend traditional craftsmanship with unexpected modernity. Valentino fragrances are designed to be versatile and adaptable to different seasons and occasions. The strategic application of cologne is emphasised, ensuring that each note complements the wearer's mood and the surrounding atmosphere.
Valentino Beauty's partnership with L'Oréal further enhances its philosophy. L'Oréal's expertise in the beauty sector helps Valentino realise its potential in the fragrance and luxury beauty market. By combining Valentino's unique combination of prestige and modernity with L'Oréal's global appeal, Valentino Beauty aims to inspire and empower individuals to embrace their authentic selves.
Overall, Valentino Beauty's philosophy revolves around embracing individuality, diversity, and the transformative power of beauty. By offering a range of innovative and captivating products, Valentino Beauty invites individuals to express their true selves and celebrate life in all its extraordinary facets.
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Lady Gaga's involvement with Valentino
Valentino is an Italian luxury fashion house founded in 1960 by Valentino Garavani. The brand has designed wedding dresses for celebrities such as Jennifer Lopez, Anne Hathaway, and Princess Madeleine of Sweden.
In July 2020, Lady Gaga was named the face of Valentino's fragrance, Voce Viva. The Oscar-winning actress and musician starred in the perfume's campaign film, which was shot during the quarantine in Los Angeles. The film was a collaboration between Maison Valentino artistic director Pierpaolo Piccioli and LA-based director Harmony Korin.
In the film, Gaga is seen dressed in a signature Valentino gown in a forest near Los Angeles. She sings a stripped-down version of "Sine From Above," and is then joined by a chorus of diverse faces. The film's message, "My Voice, My Strength," invites people to use their voices to share their values, diversity, and beliefs. Gaga herself said, "My voice is what I am standing for, what makes me heard; it’s the statement of my individuality. The voice is alive. It has its own life. It’s a force of nature. Nature is powerful. It’s important how you use it."
The Voce Viva fragrance is a warm floral scent with notes of Italian bergamot, orange blossom absolute, vanilla, and crystal moss accord. The bottle features the brand's iconic rock stud detail on the cap.
In addition to starring in the campaign film, Gaga has also been photographed wearing Valentino on multiple occasions. She wore a custom version of a white silk cape maxi column dress from Valentino's 2015 "Sala Bianca 945" Haute Couture collection. She also wore a Valentino red couture dress, designed by Pierpaolo Piccioli, and a custom haute couture Valentino gown to the 73rd Golden Globe Awards in 2019.
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Frequently asked questions
Valentino Beauty, the cosmetic line of Valentino, is owned by L'Oreal Group.
L'Oreal and Valentino signed a long-term license agreement for the creation, development, and distribution of fine fragrances and luxury beauty products under the Valentino brand in 2018. The agreement came into effect on 1 January 2019.
From 2010 to 2018, Valentino perfumes were licensed to Puig.
