
Sorry Not Sorry is a new fragrance brand that launched three perfumes in 2025. The nose behind the fragrances is Pedro Kimo. The perfumes are sold as eau de parfum sprays and body mists.
| Characteristics | Values |
|---|---|
| Brand | So...? |
| Perfumer | Pedro Kimo |
| Number of Perfumes | 3 |
| Launch Year | 2025 |
| Volume | 3.4 FL Oz (100 ml) |
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What You'll Learn

So...? Fragrance sells Sorry Not Sorry perfume
The Sorry Not Sorry Eau De Parfum Spray is available to buy on eBay, with a volume of 3.4 fl oz (100 ml). The product is described by the seller as "brand new [and] unboxed" and "long-lasting".
The So...? Fragrance website allows customers to sort their products by price, with options to sort from low to high, or high to low. The website also offers a loyalty club and gift sets.
In addition to the Sorry Not Sorry perfume, So...? Fragrance also sells body mists, body scrubs, and sanitiser.
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$16.09 $19.99

The nose behind the fragrance is Pedro Kimo
The nose behind the fragrance brand Sorry Not Sorry is Pedro Kimo. Kimo is the perfumer or "nose" who worked on the three fragrances by Sorry Not Sorry, all launched in 2025.
Pedro Kimo studied at Paralela Escola Olfativa. Aside from Sorry Not Sorry, Kimo has worked on several other fragrances, including Giorgio Armani My Way Ylang, Jovoy Paris 21 Conduit St, Attar Al Has Skin Musk, Nissaba GRANDE ILE, and Perris Monte Carlo Absolue d’Osmanthe.
Kimo is also the nose behind the fragrances of The House of Pedro, a brand under Pete & Pedro, an Aaron Marino - Alpha M company. Alpha M is one of the premier men's lifestyle, fitness, and grooming influencers and has been on Shark Tank twice. The House of Pedro includes fragrances such as REBEL, VILLAIN, LEGEND, and ICON. REBEL, for example, is a unique fragrance inspired by the Creed Aventus scent but at a more affordable price. It features a blend of citrus, woods, musk, and spice.
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Sorry Not Sorry was launched in 2025
Sorry Not Sorry is a fragrance brand that launched three perfumes in 2025. The brand was created by designer Sorry Not Sorry and the fragrances were developed by perfumer Pedro Kimo. While the exact release dates of the individual perfumes are not known, all three were launched in 2025. This was the year that the brand debuted and made its mark in the fragrance industry.
The brand's name, Sorry Not Sorry, conveys a bold and unapologetic attitude, suggesting that the perfumes are designed for confident and assertive individuals who embrace their unique sense of style. The launch of these three initial fragrances marked the beginning of the brand's journey and set the tone for its future offerings.
The year 2025 was significant for the fragrance industry, with various notable launches and trends. While the specific details of the Sorry Not Sorry perfume launches are not publicly available, it is likely that the brand employed strategic marketing and promotional campaigns to introduce its products to the market. This may have included collaborations with influencers, celebrity endorsements, or innovative advertising strategies to create a buzz and engage potential customers.
The fragrance industry is known for its dynamic nature, with new brands and scents emerging regularly. The launch of Sorry Not Sorry in 2025 added to the diverse range of perfume options available to consumers. With its unique branding and fragrance offerings, Sorry Not Sorry carved out its niche in the competitive fragrance market, appealing to those who embraced the brand's empowering message and distinctive scents.
While the brand's journey began with these initial launches in 2025, Sorry Not Sorry has likely continued to evolve and expand its offerings since then. The brand may have introduced new fragrances, explored different scent profiles, and expanded its reach to cater to a diverse range of consumers. The year 2025 served as a foundation for the brand's future success and growth in the highly competitive fragrance industry.
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The brand has 3 perfumes in its fragrance base
Sorry Not Sorry is a new fragrance brand that launched three perfumes in 2025. The nose behind these fragrances is Pedro Kimo. The brand offers a range of bath and body products, including body mists, body scrubs, and eau de parfum sprays. The perfumes are long-lasting and have received positive feedback from users.
The Sorry Not Sorry fragrance brand caters to those who appreciate a variety of scents. Their collection includes the "So...?" range, featuring products like "Miss So...? Smooch" and "So...? YOU." The brand also offers gift sets, sanitizers, and body care items.
The "So...? Sorry Not Sorry" perfume is an eau de parfum spray presented in a 3.4 FL Oz (100 ml) bottle. It has gained popularity among users, with some noting its surprising longevity and the compliments they receive when wearing it. This particular fragrance stands out for its ability to leave a lasting impression.
The brand showcases its versatility by offering body mists and body scrubs, allowing customers to layer their fragrances for a more subtle approach. The body mists and scrubs are part of the "So...? Fragrance" bath and body range, providing customers with options to suit their preferences and application methods.
With three perfumes in its fragrance base, Sorry Not Sorry presents a focused yet diverse collection. The brand's collaboration with Pedro Kimo, a talented nose, ensures that each fragrance is carefully crafted and composed. Sorry Not Sorry's approach to perfumery is evident in its attention to detail and commitment to creating a memorable olfactory experience.
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The perfume is also available on eBay
The Sorry Not Sorry fragrance brand offers three perfumes, all launched in 2025. The nose behind the fragrances is Pedro Kimo. The perfumes are available on the brand's website and other online retailers, including eBay.
On eBay, the So Sorry Not Sorry Eau De Parfum Spray is available in a 3.4 fl oz (100 ml) size. The product is new and unboxed, and the seller offers free shipping. The fragrance is described as having notes of crisp pear, jasmine petals, and lush greens.
Some customer reviews on eBay praise the seller for great communication, timely shipping, and accurate product representation. One buyer mentions that they will definitely be a repeat customer. Another customer highlights the fast shipping, good price, and secure packaging.
The eBay listing offers special financing options and the ability to earn reward points with an eBay Mastercard. However, it is important to note that the seller does not accept returns.
Overall, the So Sorry Not Sorry Eau De Parfum Spray appears to be a well-received product on eBay, with positive feedback regarding the seller's communication, shipping, and product quality.
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Frequently asked questions
The So...? fragrance brand makes the perfume So...? Sorry Not Sorry.
The brand has 3 perfumes in their fragrance base, all launched in 2025.
Pedro Kimo is the nose who worked on the fragrances.
You can buy the So...? Sorry Not Sorry perfume on the So Fragrance website or on eBay.










































