Seamus Hammond
Roja Parfums is a luxury perfume house founded by Roja Dove in 2011. Dove, born Roger Bird in 1956, is a British perfumer whose fragrances are sold at department stores worldwide. Roja Parfums is known for its use of high-quality, rare, and exotic ingredients, as well as its meticulous craftsmanship. The brand creates fragrances that reveal emotions and unlock memories, allowing individuals to express their personalities. Roja Dove has collaborated with various prestigious brands, including Rolls-Royce, Champagne Laurent-Perrier, and The Macallan, solidifying his reputation as a master perfumer.
| Characteristics | Values |
|---|---|
| Brand | Roja Parfums |
| Founder | Roja Dove |
| Year founded | 2011 |
| Founder's Alma Mater | University of Cambridge |
| Founder's previous employer | Guerlain |
| Founder's tenure at previous employer | 20 years |
| Founder's position at previous employer | Global Ambassador |
| Founder's nickname at previous employer | Professeur de Parfum |
| Founder's other companies | RDPR Limited |
| Founder's collaborations | Rolls-Royce, Champagne Laurent-Perrier, The Victoria & Albert Museum, The Macallan |
| Perfume characteristics | High-quality, rare, exotic ingredients, meticulously crafted, intricate, luxurious, splendid, magnificent, chic |
| Notable perfumes | Roja Creation-I, Oceania Parfum, Apex Eau Intense |
| Notable collaborations | Junior Perfumer Antoine Cotton |
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What You'll Learn
Roja Dove, the creator of Roja Parfums
Roja Dove is the creator of Roja Parfums, a luxury contemporary perfume house born in London in 2011. Roja Parfums is recognised as the world's most luxurious fragrance house, with each creation crafted using the finest quality materials available. The brand defies convention and exceeds expectations with every scent, offering distinctive fragrances that cater to all tastes and preferences.
Roja Dove is a world-renowned perfumer, celebrated by publications such as The New York Times, The Financial Times, and GQ. He is known for his collaborations with prestigious brands such as Rolls-Royce, Champagne Laurent-Perrier, The Victoria & Albert Museum, and The Macallan. Roja Parfums itself holds the record for the most successful launch in Harrods' history. The international success of the brand, combined with Roja's creative vision, led to his appointment as an Ambassador for The GREAT Britain Campaign, which celebrates British craftsmanship and innovation.
Dove has created 170 perfumes, with the earliest edition launched in 2005 and the newest released in 2025. He collaborates with perfumer Antoine Cotton, who joined the House as a junior perfumer and brought a contemporary vision to the team. Together, they craft fragrances that reveal emotions and unlock memories, allowing individuals to express their personalities authentically.
According to Roja Dove, "I believe that everybody deserves to smell great and so the concept for Roja is based on a balanced and complete palate of scent, catering for all tastes and preferences, made using the best quality ingredients available. When you find a fragrance you connect with - it helps you become your truest self. It makes you feel sexier, makes you walk a little taller, and helps you believe that anything is possible. That’s the magic of perfumery that I wanted to capture in my brand. Each and every product we make is the best it can be - to help you become the best you can be."
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Dove's early career and inspiration
Roja Dove, born Roger Bird on 25 September 1956, is a British perfumer whose fragrances are sold at department stores worldwide. Dove's interest in fragrance was sparked at an early age when he noticed that his mother's perfume lingered in his room long after she had kissed him goodnight and left. As a teenager, he spent his money on purchasing small bottles of scent, fascinated by the impact of the overwhelming fragrances contained in such tiny containers.
After completing school, Dove went on to study medicine at the University of Cambridge. However, his passion for perfume led him to pursue a career in the fragrance industry. Dove's professional journey began in 1981 when he joined the French perfume house Guerlain, working in the Training and Public Relations Department. During his time at Guerlain, he developed a deep understanding of the industry and cultivated his expertise in perfumery. He remained with the company for nearly 20 years, eventually becoming the first non-Guerlain family member to be appointed as Global Ambassador, earning the title "Professeur de Parfum".
In 2001, Dove left Guerlain to establish his own public relations firm, RDPR Limited, headquartered in his hometown of Brighton. Soon after, in 2004, the Roja Dove Haute Parfumerie opened on the sixth floor of Harrods in collaboration with Urban Retreat. This marked the beginning of Dove's journey as a perfumer, creating his own fragrances. In 2005, he created a range of semi-bespoke fragrances for customers of the Haute Parfumerie, offering unique scents without bottles or names, with only limited quantities available.
Dove's early creations and collaborations solidified his reputation as a master perfumer. He has been recognised by renowned publications like The New York Times, which hailed him as "a master tailor of scent". The Financial Times described him as "a legendary figure in the world of scent", while GQ proclaimed Roja to be "the greatest nose in the world". Dove's collaborations with prestigious brands such as Rolls-Royce, Champagne Laurent-Perrier, The Victoria & Albert Museum, and The Macallan further established his innovative and inimitable style.
In 2007, Dove expanded his reach by partnering with BA Highlife Shop, the British Airways onboard retail publication for duty-free products, as their regular fragrance expert. He also worked with World Duty Free to create an online resource, www.discoverfragrance.com, helping users find their ideal scent. Additionally, his collaboration with The Macallan Scottish whiskey house resulted in the creation of a unique odour profiling technique known as The Macallan Aroma Box.
In 2011, the Roja Dove line evolved into Roja Parfums, a luxury perfume brand recognised for its use of high-quality, rare, and exotic ingredients. Each fragrance is crafted with meticulous craftsmanship, reflecting Dove's early inspiration and passion for the art of perfumery. Roja Parfums has since become a prestigious and sought-after name in the niche perfume industry, with its fragrances considered true olfactive art pieces.
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Dove's collaborations and initiatives
For over 20 years, Dove has been working to make beauty a source of confidence, not anxiety. They believe that beauty is not defined by shape, size or colour, but by feeling like the best version of yourself. Dove aims to empower women to choose their own version of beauty and experience it on their terms.
Dove has collaborated with various organisations and individuals to further this mission. They have partnered with LinkedIn to end race-based hair discrimination at work and with TV host Hulisani Ravele to stand up to such discrimination. Dove also supports parents and caregivers on their journey from pregnancy to parental leave and beyond.
Dove has also been working to redefine beauty standards and help everyone experience beauty and body image positively. The Dove Self-Esteem Project, launched in 2004, is the largest provider of youth self-esteem and body confidence education in the world. It has teamed up with body-positive activist Megan Crabbe to provide positivity for young people through classes.
In addition to its work on self-esteem and body image, Dove is committed to ending racial and social injustice. They have advanced The CROWN Act, which protects against discrimination based on race-based hairstyles in the US. In collaboration with the Open Source Afro Hair Library, they launched Code My Crown, a guide to training developers to code for Black hairstyles and textures within games.
Dove has also partnered with Nike to launch Body Confident Sport, a first-of-its-kind, scientifically proven set of coaching tools. This initiative includes athletes such as Serena Williams, Sabrina Ionescu, and Scout Bassett, who share their insights on the challenges women face in sports.
Furthermore, Dove has created an influencer community through its One Dove Community initiative. They have collaborated with trend-driven comedians, skin experts, and emotional storytellers to support their product launches and campaigns. Dove also partnered with Common Sense Media on the Campaign for Kids Online Safety, which aims to safeguard young individuals' mental well-being while holding social media platforms accountable.
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The Roja Parfums brand and its values
Roja Parfums is a luxury contemporary perfume house born in London in 2011. The brand was founded by Roja Dove, a world-renowned perfumer who has collaborated with prestigious brands such as Rolls-Royce, Champagne Laurent-Perrier, The Victoria & Albert Museum, and The Macallan. Roja Dove fragrances are known for their use of the finest quality raw materials and their ability to reveal emotions and unlock memories.
The brand's concept is based on the belief that everyone deserves to smell great, offering a balanced and complete palate of scents catering to all tastes and preferences. Roja Parfums creates distinctive Parfum and Eau De Parfum fragrances with renowned longevity, becoming a part of the wearer's personality. The brand defies convention and exceeds expectations with every scent, offering British niche perfumes grounded in creativity and quality.
Roja Parfums has eight olfactive collections, including the Isola Collection and the Royal Opera House Muscat, with fragrances housed in beautifully detailed boxes and coffrets. The brand's creations are crafted with exceptional savoir-faire, capturing the essence of masculinity and femininity and inviting wearers to lush green fields and imaginary archipelagos.
The international success of Roja Parfums and the creativity of Roja Dove have led to his appointment as an Ambassador for The GREAT Britain Campaign, celebrating British craftsmanship and innovation. Roja Dove's perfumes are recognised as some of the world's most luxurious fragrances, with each creation reflecting the brand's commitment to using the finest quality materials available.
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The fragrances and their characteristics
Roja Parfums is a luxury perfume house founded in London in 2011 by Roja Dove, a British perfumer whose fragrances are sold at department stores worldwide. Dove's interest in fragrance was sparked at an early age when he noticed his mother's lingering perfume after she kissed him goodnight, and he became fascinated by how a small amount of scent could have such an overwhelming effect. Dove's career in perfumery began in 1981 when he joined the French perfume house Guerlain, working there for 20 years before leaving to start his own companies, RDPR and Roja Parfums.
Roja Parfums creates fragrances that reveal emotions and unlock memories, allowing everyone to express their personality authentically. The brand is known for using high-quality, rare, and exotic ingredients, coupled with meticulous craftsmanship. Each scent is independently blended by Roja Dove, a famous perfumer, ensuring a unique combination of intricacy and luxury. The perfumes are crafted using the finest quality raw materials, with distinctive Parfum and Eau De Parfum fragrances renowned for their longevity.
One of the brand's fragrances, Roja Creation-I, is an enchanting perfume that captures the brand's dedication to luxury and artistry. It is described as a "declamation to the beauty of simplicity and the greatness of art." This fragrance opens with a zesty burst of bergamot, followed by bright citrus notes, May rose, and jasmine. It is a complex and rich blend, making it appealing to those seeking a fragrance that transcends traditional gender norms.
Another scent, Oceania Parfum, is an homage to the waters surrounding the Isola Collection. It captures the freshness of a crisp sea breeze as one travels across an imaginary archipelago. It is an invigorating and bold fragrance, embodying masculinity and femininity.
The Apex Eau Intense fragrance invites the wearer on a radiant inner odyssey, channelling the infinite power of the Earth. It explores uncharted territories of a lush rainforest, with luminous citrus notes radiating across a base of dry woods and lush greenery. This scent was created by junior perfumer Antoine Cotton, who collaborated with Roja Dove on several fragrances.
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Frequently asked questions
Roja Parfums was created by Roja Dove, one of the world's most respected perfumers.
Roja Dove is known for using only the finest, high-quality, rare, and exotic ingredients in his perfumes. Each scent is independently blended by Dove, resulting in a special combination of intricacy and luxury.
Roja Parfums are sold at department stores worldwide.
