Lance Carson
Rocawear cologne is made by the fashion designer label Rocawear, which was founded by Damon Dash and Shawn Carter, better known as Jay-Z. The company's first fragrance, 9IX for men, was launched in 2008 in collaboration with Elizabeth Arden. The Rocawear brand has since expanded to include a range of fragrances for men, including Evolution and X, which was released to celebrate the brand's 10th anniversary.
| Characteristics | Values |
|---|---|
| Brand | Rocawear |
| Manufacturer | Jay-Z |
| Parent company | Revlon |
| Introduced | 2008 |
| Nose | IFF |
| Fragrance type | Eau de Toilette |
| Fragrance notes | Lavender, mandarin zest, musk, timberwood, raw geranium leaf, drydown of golden amber, Asian coriander, suede, cedar, lime, goji berries, black amber, mango, rum, rhubarb, incense, nutmeg, coffee, tonka |
| Fragrance characteristics | Woody, potent, balsamic, fresh, seductive, cool, confident, masculine |
| Fragrance longevity | Long-lasting, wears thin over time |
What You'll Learn
Rocawear 9 IX by Jay-Z
The cologne is described as having a sexy, modern, and unforgettable sensuality. Its top notes include a contemporary mix of Asian Coriander, Mandarin Zest, and Living Cantaloupe, while its heart notes feature Spike Lavender and raw Geranium Leaf infused with textural suede. The fragrance's base notes are a blend of golden Amber, Musk, and rugged Timberwood, adding a sense of masculinity and ruggedness.
Rocawear 9 IX has received positive reviews from customers, who praise its pleasant scent, good value for money, and quality. It is considered a refreshing fragrance that lasts long, and the large bottle is said to be enough to last a year or two. However, some customers have reported issues with leakage and varying opinions on its longevity.
Jay-Z, also known as Shawn Carter, co-founded the Rocawear brand along with Damon Dash. Jay-Z is a highly successful recording artist, producer, and entrepreneur, with 13 Grammy awards and countless nominations. The Rocawear label, which debuted in 1999, can now be found on a range of products, including clothing, accessories, shoes, and fragrances.
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Rocawear X by Rocawear
The perfume has top notes of cedar and lime, with hints of goji berries and black amber, creating a refined masculinity. The black tea notes give it a unique and modern edge. Rocawear X was launched in 2009, and the product is manufactured in the USA.
Rocawear X comes in a cool metal-cased bottle, which is unique and eye-catching. The fragrance has received positive reviews, with customers praising its scent and value for money. It is a great choice for those looking for a long-lasting and addictive fragrance.
In addition to Rocawear X, the brand also offers other fragrances such as Rocawear 9 IX and Rocawear Evolution, which are also popular among customers. Rocawear fragrances are offered in conjunction with Elizabeth Arden, with their first fragrance, 9 IX for men, debuting in 2008. The brand has a range of products, including deodorant sticks, shower gels, and eau de toilette sprays.
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Rocawear Evolution
The cologne has top notes of mango, rum, rhubarb, and mandarin, with a heart of incense, nutmeg, and coffee, and a base of amber, musk, and tonka. This combination creates a woody, potent, and balsamic fragrance.
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Rocawear IX
The cologne is described as fresh and seductive, capturing the bold masculinity of a man with the confidence to achieve anything while remaining true to himself. The scent is said to be woodsy and citrusy, with notes of lavender, mandarin zest, musk, timberwood, and raw geranium leaf, drying down to golden amber and Asian coriander suede.
The cologne is available in a 3.4-ounce eau de toilette spray, as well as a 1-ounce spray, and can be purchased from various online retailers.
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Jay-Z's involvement
Shawn "Jay-Z" Carter co-founded the Rocawear clothing brand in 1999 with his business partner, Damon Dash. In 2007, Jay-Z sold the rights to the brand to Iconix Brand Group for $204 million, but he retained his stake in the company and continued to oversee marketing, licensing, and product development.
Rocawear fragrances are offered in conjunction with Elizabeth Arden, with the first fragrance, 9IX for men, debuting in 2008.
In 2018, Jay-Z was ordered to testify in court as part of an investigation by the US Securities and Exchange Commission (SEC) into the clothing brand. The investigation was to ascertain whether Iconix's financial reporting and the value of the Rocawear trademark following the 2007 sale were in violation of securities law.
Jay-Z also co-owns the 40/40 Club, an upscale sports bar that started in New York City and has since expanded to Atlantic City and Chicago. In 2005, he became an investor in Carol's Daughter, a line of beauty products, including products for hair, skin, and hands.
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Frequently asked questions
Rocawear is a designer label founded by Damon Dash and Shawn Carter, also known as Jay-Z. The colognes are offered in conjunction with Elizabeth Arden.
The first fragrance by Rocawear is 9IX for men, which debuted in 2008.
The Rocawear Evolution cologne has notes of mango, rum, rhubarb, mandarin, incense, nutmeg, coffee, amber, musk, and tonka.
