
Mind Games is a new fragrance brand offering luxury perfumes and colognes for men and women. The brand's perfumes are inspired by chess and its complex artistry, heritage, craftsmanship, and design. Each fragrance is crafted by master perfumers, celebrating strategy, complexity, and transformation. Mind Games was founded in 2022 and has since released 22 perfumes, with the newest edition launched in 2024. The brand has partnered with niche fragrance house Symrise and its world-renowned master perfumers to create long-lasting and evocative scents using carefully sourced, high-quality ingredients.
| Characteristics | Values |
|---|---|
| Brand | Mind Games |
| Product | Luxury, niche fragrances for men and women |
| Inspiration | Chess |
| Fragrance House | Symrise |
| Perfumers | Annick Menardo, Christelle Laprade, David Apel, Emilie Coppermann, Alexandra Carlin, Nathalie Benareau, Carlos Viñals |
| Fragrance Characteristics | Complex, innovative, layered, nuanced, insightful, evocative, individually distinguished, long-lasting, seductive, passionate, powerful |
| Bottle | Statuesque |
| Business Practices | Sustainable, ethical, safe, high-quality, purpose-driven |
| Packaging | Exquisite |
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What You'll Learn
- Mind Games is a new fragrance brand, with the earliest edition created in 2022
- The brand creates luxury, unisex perfumes inspired by the complex artistry of chess
- Each scent is carefully considered and selected, with a collection that's layered, nuanced and insightful
- Mind Games has partnered with niche fragrance house Symrise and their master perfumers
- The brand is committed to sustainability and has partnered with Ecodrive to allow customers to get involved in global reforestation

Mind Games is a new fragrance brand, with the earliest edition created in 2022
Mind Games is a new fragrance brand that debuted in 2022 with a unique concept linking the artistry, strategy, and brilliance of chess with innovative and hypnotic perfumery. The brand offers an array of exclusive benefits catering to discerning tastes, including limited-edition releases, early access to new collections, and complimentary shipping.
The inaugural fragrance line from Mind Games features a range of luxury, niche fragrances for men and women. Each scent in the collection is carefully crafted by master perfumers, with each note playing an essential role in creating a layered, nuanced, and insightful olfactory experience. The fragrances are housed in elegant, statuesque bottles that embody self-expression and celebrate the complex workings of the mind.
Mind Games fragrances are designed to be worn alone or layered to create a unique fragrance experience with each use. The brand's sustainability initiatives, including partnerships with Ecodrive for global reforestation and environmentally conscious business strategies, further enhance its appeal.
The brand has collaborated with renowned perfumers such as Annick Menardo, Christelle Laprade, David Apel, and Emilie Coppermann, among others, to create its exquisite fragrances. Mind Games also partners with the niche fragrance house Symrise and its world-renowned master perfumers to source the highest-quality ingredients and craft evocative, long-lasting scents.
Mind Games invites customers to embark on a journey of self-discovery and empowerment, where each fragrance captures the passion, prowess, and perception of a chess player, inviting wearers to make their next move with confidence and a touch of seduction.
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The brand creates luxury, unisex perfumes inspired by the complex artistry of chess
The luxury fragrance brand Mind Games creates perfumes inspired by the complex artistry, strategy, and brilliance of chess. The brand's niche fragrances are crafted in collaboration with world-renowned master perfumers from Symrise, celebrating strategy, complexity, and the art of transformation. Each scent is carefully considered and selected, mirroring the significance behind every move a chess player makes, with stunning combinations of high-quality ingredients that transform the initial impression of each fragrance. The brand's sustainability initiatives include partnering with Ecodrive to plant a tree in Senegal for every order over $75, as well as implementing environmentally-conscious business strategies.
Mind Games fragrances are designed to embolden your obsessions, seduce the mind, and overtake the senses, offering a scent wardrobe of extreme olfactive signatures. The brand's inaugural fragrance line features unisex extrait de parfum scents, housed in statuesque bottles that reflect the exclusivity and elegance of the brand. The fragrances are crafted to be worn alone or layered to create a unique fragrance experience.
The brand also offers an array of exclusive benefits to its clientele, including online-only offers, early access to new collections, and complimentary shipping. Virtual consultations with the Mind Games customer service team provide tailored recommendations, ensuring that each gift reflects the sophistication and exclusivity associated with the brand.
In addition to perfumes, Mind Games offers an artisanal collection of candles that capture the elegance and strategic brilliance of chess. The artistically designed candle vessels interlock to create a chessboard pattern, making them a cherished decorative piece.
Mind Games fragrances invite customers to embark on a journey of self-expression, celebrating the distinct and astonishing workings of the mind. The brand strives to create fragrances that captivate and invigorate the imagination, spirit, and mind, delivering an immersive experience that resonates with the heritage, craftsmanship, and design exemplified by the complex game of chess.
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Each scent is carefully considered and selected, with a collection that's layered, nuanced and insightful
Mind Games is a new fragrance brand that debuted in 2022. The brand creates luxury, niche fragrances for men and women, inspired by the complex artistry, strategy, and brilliance of chess. Each Mind Games fragrance is an exploration of passion, prowess, and unrivaled perception, mirroring the significance behind every move a chess player makes.
The brand's niche fragrances are crafted by world-renowned master perfumers from Symrise, a leading fragrance house. Each scent is carefully considered and selected, with a collection that's layered, nuanced, and insightful. The perfumers work with carefully sourced and selected high-quality ingredients to create long-lasting, evocative, and individually distinguished fragrances. The brand also offers an array of exclusive benefits to its clientele, including exclusive online-only offers, limited-edition releases, and early access to new collections.
The Mind Games collection includes 22 perfumes, candles, and artisanal candles that capture the elegance and strategic brilliance of chess. The artistically designed candle vessels interlock to create a chessboard pattern, making them a cherished piece to showcase. The brand also offers discovery sets, providing customers with a curated collection of premium scents to explore and indulge in.
Mind Games fragrances are housed in statuesque bottles, with each note playing an essential role in the grand scheme. The brand's sustainability initiatives include partnering with Ecodrive to allow customers to get involved in global reforestation. For every order of $75 or more placed on their website, one tree will be planted in Senegal. Mind Games strives to deliver safe, ethical, high-quality products that captivate and invigorate the imagination, spirit, and mind.
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Mind Games has partnered with niche fragrance house Symrise and their master perfumers
Mind Games is a new fragrance brand that creates luxury, niche perfumes inspired by chess. The brand's complex and innovative fragrances are designed to embody the strategic brilliance of the game, celebrating the art of transformation. Each scent is carefully crafted, with every note playing an essential role in the grand scheme, resulting in a collection that is layered, nuanced, and insightful.
The brand's commitment to excellence is evident in their attention to detail, from the intricate design of their candles to the elegant packaging of their products. Mind Games also prioritises sustainability and ethical practices, delivering high-quality products that customers can feel good about.
The perfumers at Symrise bring their expertise and passion to the collaboration, ensuring that each fragrance is a masterpiece in its own right. With their help, Mind Games has created a range of scents that captivate and invigorate the imagination, spirit, and mind, offering customers a unique and transformative experience.
Through this partnership, Mind Games has elevated its brand, combining the complex artistry of chess with the mastery of perfumery to create a fragrance line that is both sophisticated and captivating. Together, Mind Games and Symrise have crafted a collection that embodies the strategic brilliance and nuanced beauty of the game, offering customers a sensory experience like no other.
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The brand is committed to sustainability and has partnered with Ecodrive to allow customers to get involved in global reforestation
Mind Games is a luxury perfume brand that creates niche fragrances inspired by chess. The brand's complex and innovative perfumes are designed to embody the strategic brilliance of the game, with each scent mirroring the significance of a player's move.
Mind Games is committed to sustainability and has implemented business strategies that positively impact communities and protect the environment. The brand has partnered with Ecodrive to allow customers to get involved in global reforestation. For every order of $75 or more placed on their website, one tree will be planted in Senegal. This initiative reflects Mind Games' focus on sustainable and ethical business practices, delivering high-quality products that customers can feel good about.
In addition to their partnership with Ecodrive, Mind Games has established sustainable values across all aspects of their operations. They have partnered with Symrise, a global leader in the fragrance industry, recognized for both their impressive portfolio and commitment to sustainability. Symrise has been awarded Platinum Status by the Ecovadis rating agency for the past two years, an accolade reserved for the top 1% of businesses.
Together, Mind Games and Symrise carefully source and select the highest quality ingredients, creating premium fragrances that are long-lasting and evocative. They prioritize ethical trade and labor practices and limit production to minimize strain on natural resources. Mind Games is dedicated to reducing waste and protecting natural resources, with hopes that their actions will inspire a shift towards a more sustainable future for the industry and the planet.
Through its partnership with Ecodrive and its foundational commitment to sustainability, Mind Games empowers customers to contribute to global reforestation while experiencing the brand's exquisite and strategically crafted fragrances.
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Frequently asked questions
Mind Games is a niche fragrance brand that creates luxury perfumes inspired by chess.
Mind Games fragrances are crafted by master perfumers and are housed in statuesque bottles. Each scent is carefully considered and selected, performing an essential role in the grand scheme, comprising a collection that is layered, nuanced, and insightful as the ideas that inspired them.
Mind Games links the complex artistry embodied by the strategy and brilliance of chess with the innovative and hypnotic effects of perfumery. The fragrances represent the triumph of spirit that accompanies each victory, the strategies that take an opponent by surprise, and the infinite possibility each player holds.
Shopping at Mind Games offers an array of exclusive benefits, including access to exclusive online-only offers, limited edition releases, early access to new collections, and complimentary shipping. Virtual consultations with the customer service team offer tailored recommendations and elevate the shopping experience.











































