Heidi Norton
Lady Gaga is a singer, designer, and perfume creator. Her first fragrance, Fame, was launched in 2012, and was the first black-to-clear perfume, symbolising darkness and light. The scent blends floral and fruity notes, including honey, apricot, and orchid, creating a mysterious and seductive aura. The unique composition evolves based on the wearer's skin, making it a personal and transformative experience. Eau de Gaga, her second perfume, was launched in 2014 and features a blend of sparkling lime, lush white violet, and sensual leather, creating a unique and captivating scent.
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What You'll Learn
Lady Gaga's first perfume, Fame, was launched in 2012
Fame is a black perfume that sprays clear and becomes invisible once airborne. It was the first perfume to utilise such technology. The perfume was designed by Gaga and photographer Nick Knight. It was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". The scent blends floral and fruity notes like belladonna, honey, apricot, and orchid, creating a mysterious and seductive aura. According to the product packaging, the perfume uses "push-pull technology" instead of the pyramidal structure used in most perfumes.
The advertising campaign for Fame was directed and photographed by Steven Klein, who previously directed Gaga's music video for "Alejandro". The campaign has been compared to the novel Gulliver's Travels. On July 18, 2012, a black-and-white short film titled "Formulation" was released, featuring attractive male models in laboratory clothing mixing and boiling chemicals to create the fragrance. Gaga appeared on the September 2012 cover of Vogue magazine to promote the perfume. Within six months of its release, the perfume earned a total revenue of $30 million in the US.
Fame by Lady Gaga received mixed reviews. Some praised its sweet, floral scent, while others criticised it as forgettable and too similar to other celebrity perfumes. Some fans of the perfume expressed disappointment when it was discontinued.
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The scent was described as fruity, floral, and sweet
Lady Gaga's first fragrance, Fame, was released in 2012. The scent was described as fruity, floral, and sweet, with notes of honey, apricot, orchid, and grape. The perfume was unique in that it was a black perfume that sprayed clear and became invisible once airborne. The bottle, designed by Gaga and photographer Nick Knight, was described as "simple and unfussy" with an "edgy and alien-like gold cap".
The scent was created in collaboration with perfumers Honorine Blanc, Richard Herpin, and Nathalie Lorson of Firmenich. In an interview, Lady Gaga described the concept behind the scent, saying, "You must want to lick and touch and feel it, but the look of it must terrify you."
The advertising campaign for Fame was directed and photographed by Steven Klein, who previously directed Gaga's "Alejandro" music video. The campaign has been compared to the novel Gulliver's Travels, and featured attractive male models in laboratory clothing mixing chemicals to create the fragrance.
Lady Gaga's second fragrance, Eau de Gaga, was released in 2014. It is described as having lighter, fresher notes of sparkling lime, white violet, and sensual leather, creating a unique and captivating scent. This fragrance is also unisex and is said to exude confidence and sophistication.
Overall, the scent of Lady Gaga's first perfume, Fame, was well-received by those who enjoyed sweet, fruity, and floral fragrances. The unique concept and packaging of the perfume also added to its appeal.
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The perfume was produced in Haus Laboratories in Paris
Lady Gaga's first perfume, Fame, was produced in Haus Laboratories in Paris and launched in August 2012. The perfume was released worldwide in September 2012 through Gaga's own Paris-based Haus Laboratories label in association with Coty, Inc.
Haus Laboratories is a fitting name for the production of the perfume, as "Haus" is a recurring theme in the Lady Gaga brand. Her fans, for example, are known as the "Little Monsters," and she often refers to them as the "Haus." The Haus of Gaga is also the name of the creative team that works with the artist on her fashion and stage designs.
The perfume was released in two versions: a less expensive version with a smaller bottle and plastic cap, and a more expensive "premiere edition" known as Le Masterpiece, which features a larger bottle with a solid metal cap. The bottle was designed by Gaga and photographer Nick Knight. It was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap."
The perfume was the first of its kind to be a black-to-clear fragrance, symbolising both darkness and light. According to Gaga, the black colour of the perfume represents the soul of fame, which, like the perfume, is black. The scent combines floral and fruity notes, including belladonna, honey, apricot, and orchid, to create a mysterious and seductive aura. The unique composition evolves based on the wearer's skin, making it a personal and transformative experience.
The development of the perfume was a collaborative effort. After signing a deal with Coty, Gaga worked with perfumers Honorine Blanc, Richard Herpin, and Nathalie Lorson of Firmenich to create the final product.
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The bottle was designed by Gaga and photographer Nick Knight
The bottle for Lady Gaga's first fragrance, Fame, was designed by the singer herself in collaboration with photographer Nick Knight. The perfume was released in 2012 and was the first black-to-clear perfume, with the black liquid symbolising the soul of fame.
The bottle's design was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". The gold cap has been likened to a Fabergé egg and a "Gulliver pose" by Gaga fans.
The perfume bottle's unique design and unconventional look capture the conceptual aesthetic that defines Gaga's style. The bottle comes in two versions: a less expensive version with a smaller bottle and a plastic cap, and a more expensive "premiere edition" called Le Masterpiece, featuring a larger bottle and a solid metal cap.
The perfume was released worldwide in September 2012 through Gaga's own Paris-based Haus Laboratories label in association with Coty, Inc. It was launched in the US at Macy's stores on 22 August 2012.
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The advertising campaign was directed and photographed by Steven Klein
Lady Gaga's first fragrance, Fame, was launched in August 2012. The perfume was produced in Haus Laboratories in Paris and released in the US in Macy's stores. The perfume was marketed as "The First Ever Black Eau de Parfum", with the black fragrance liquid referred to as "Black Fluid".
The advertising campaign for the perfume was directed and photographed by Steven Klein, who previously directed Gaga's music video for "Alejandro". The campaign has been likened to the novel Gulliver's Travels. The ads featured Gaga scratching off black ooze, representing her black eau de parfum, from a male model's face. Two "Gulliver" statues of Gaga were also featured, one with tiny men climbing all over her and the other cast in gold.
A two-minute short film, titled "Formulation", was also released as part of the campaign. The film features attractive male models in laboratory clothing mixing and boiling chemicals to create the fragrance. Gaga does not appear in the visual. The campaign also included a 30-second trailer of the Lady Gaga Fame commercial, which used her song "Scheiße" as background music.
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Frequently asked questions
Lady Gaga's perfume is made by Haus Laboratories in Paris, in association with Coty, Inc.
Lady Gaga's first perfume, launched in 2012, is called Fame. Her second perfume, launched in 2014, is called Eau de Gaga.
Lady Gaga's perfume Fame has been described as having bitter qualities, with smoky-floral attributes. It combines notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey.
Her second perfume, Eau de Gaga, features a blend of sparkling lime, lush white violet, and sensual leather.
Lady Gaga's perfume Fame is the first black-to-clear perfume, symbolizing both darkness and light. According to Lady Gaga, the black colour represents the soul of fame.
