
German fashion designer Wolfgang Joop founded Joop! in 1986 in Hamburg, Germany. The company is known for its clothing and accessories, but it is most famous for its fragrances, which were first launched in 1987. Joop! fragrances were made in collaboration with several perfumers, including Michel Almairac, Veronique Nyberg, Olivier Polge, Francis Kurkdjian, and Calice Becker. Joop! Homme, the brand's first scent for men, was launched in 1989 and has become an iconic fragrance known for its sweet and woodsy notes. While Joop! has changed hands several times over the years, the fragrance and cosmetics business is currently owned by Coty, Inc. of New York.
| Characteristics | Values |
|---|---|
| Founder | Wolfgang Joop |
| Year founded | 1986 |
| Place founded | Hamburg, Germany |
| Current owner | Holy Fashion Group (fashion licensee) and Coty Inc. of New York (fragrance and cosmetics business) |
| Fragrance collaborators | Creations Aromatiques, Michel Almairac, Veronique Nyberg, Olivier Polge, Francis Kurkdjian, Calice Becker, Sophie Labbe, Antoine Maisondieu, Antoine Lie, Alienor Massenet, Symrise, Louise Turner, Christophe Raynaud, Benoist Lapouza, Gilles Romey, Michel Girard, Fabrice Pellegrin |
| Popular fragrances | Joop! Femme, Joop! Homme, Joop! Jump, Joop! Le Bain, Joop! Splash, Joop! Thrill, Joop! Wow! for Women |
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What You'll Learn

Wolfgang Joop founded the company in 1986
Wolfgang Joop, a German fashion designer, founded the company Joop! in 1986. The company was established as a designer label in Hamburg, Germany, and has since expanded internationally.
Joop! initially offered designer clothing, including upscale womenswear, menswear, and kid's clothing. The brand also ventured into accessories and home articles. To distinguish the company from its founder as an artist, Joop! added an exclamation mark to its name. This unique naming convention set the brand apart and helped establish its identity.
In 1987, Joop! launched its first fragrance, marking the beginning of its prolific line of scents. The introduction of fragrances solidified the company's transition from a fashion label to a lifestyle brand. The fragrance line, including popular scents like Joop! Femme and Joop! Homme, gained significant traction and contributed to the company's success.
Over the years, Joop! continued to diversify its offerings. In 1988, the company introduced Joop! Jeans, a secondary denim and sportswear collection. The brand also expanded its presence beyond Germany, entering the American market in the mid-1990s. During this period, Joop! fragrances captivated American consumers, and the fashion line was showcased at New York Fashion Week.
Despite Wolfgang Joop's departure from the company in 2001, the Joop! brand has endured and evolved. The company has changed hands several times, with different entities acquiring shares and shaping its direction. Today, Joop! remains a recognised name, particularly in Germany, Austria, and Switzerland, offering a range of products that reflect the founder's creative vision and unique sense of style.
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$19.2 $24

Coty Inc. of New York owns the fragrance and cosmetics business
In 1987, Joop expanded its business by launching a fragrance range. Joop fragrances were introduced to the American market in the mid-1990s. In 1998, Wolfgang Joop and his business partner sold 95% of their Joop shares to an investor, and the remaining 5% in 2001. The brand has since changed hands several times, with the fashion business currently owned by the Swiss-based Holy Fashion Group.
Coty Inc., on the other hand, has retained the JOOP! cosmetics and fragrance licenses. Coty is an American multinational beauty company founded in 1904 by François Coty in Paris, France. The company began its global expansion in the early 1910s, first establishing a presence in London and New York. Coty set up its U.S. headquarters in New York City in 1912 and has been a major player in the American beauty industry since then.
Over the years, Coty has acquired numerous well-known beauty brands, including Calvin Klein, Cerruti, Chloé, Lagerfeld, and Vera Wang. With these acquisitions, Coty became the largest global fragrance maker. In 2016, Coty further solidified its position by acquiring 41 beauty brands from Procter & Gamble, making it the global leader in fragrance and one of the top companies for color cosmetics and hair care products.
Today, Coty owns around 40 brands and continues to develop, manufacture, market, and distribute fragrances, cosmetics, and other beauty products worldwide.
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Joop! Homme is a popular cologne for men
The cologne has become an icon in the fragrance world, recognised for its bold and distinctive scent profile. It embodies confidence and charisma, making it a popular choice for men who want to stand out and express their unique identity. Joop! Homme is versatile and can be worn casually or for special occasions, making it a versatile addition to any man's grooming routine.
The fragrance has a strong presence and long-lasting performance, offering nearly eight hours of solid wear with general application. Its affordability and accessibility make it an excellent choice for those new to the world of scents, as well as those looking for a signature scent without breaking the bank. Joop! Homme has gained a cult following and remains a beloved fragrance among men of all ages.
While the cologne has received some mixed reviews, with some finding it too sweet or synthetic, it has also garnered a loyal fan base. Many appreciate its complexity, playfulness, and longevity, making it a favourite for those who want to make a statement with their fragrance choice. Joop! Homme continues to be a timeless classic in the ever-evolving landscape of men's fragrances.
The Joop! brand was founded by German fashion designer Wolfgang Joop in 1986, and the first fragrance, Joop! Femme, was introduced in 1987. Joop! Homme followed soon after in 1989, helping to establish the brand's reputation in the fragrance world. Today, the Joop! brand offers a range of products, including contemporary womenswear, menswear, accessories, and home goods.
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The brand is well-known in Germany, Austria and Switzerland
JOOP!, the German fashion and cosmetics brand, was founded by designer Wolfgang Joop in 1978. The brand is well-known in Germany, Austria and Switzerland, where it primarily markets its goods. In Germany, JOOP! has 82% brand awareness among the population.
The company was founded in Hamburg, Germany, in 1986, when Joop expanded his existing designer clothing business, which had been operating since 1981. Joop created a successful license business, which eventually offered upscale womenswear, menswear, kid's clothing, accessories, and home articles. To distinguish the brand from himself as an artist, he added an exclamation mark to the name.
The company's first fragrance, JOOP! Femme, was introduced in 1987, and the popular JOOP! Homme followed in 1989. Both fragrances became top sellers and helped JOOP! evolve from a fashion company into a lifestyle company. Today, the brand offers a wide range of products, including fashions, accessories, eyewear, fragrances, and home goods.
Although Wolfgang Joop left the company in 2001, the brand has endured. The Swiss-based Holy Fashion Group has owned the company since 2008, while Coty retains the JOOP! cosmetics and fragrance licenses.
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Joop! fragrances were made in collaboration with many perfumers
JOOP!, the German luxury fashion house, was founded by Wolfgang Joop in 1986. The brand is known for its clothing, accessories, eyewear, fragrances, and home goods. Joop's first fragrance, JOOP! Femme, was introduced in 1987, and the popular JOOP! Homme followed in 1989. The brand's fragrances are known for their sophistication, freshness, and invigorating qualities.
JOOP! fragrances were created in collaboration with several perfumers, including Creations Aromatiques, Michel Almairac, Veronique Nyberg, Olivier Polge, Francis Kurkdjian, Calice Becker, Sophie Labbe, Antoine Maisondieu, Antoine Lie, Alienor Massenet, Symrise, Louise Turner, Christophe Raynaud, Benoist Lapouza, Gilles Romey, Michel Girard, and Fabrice Pellegrin. These perfumers have contributed to the creation of various fragrances in the JOOP! collection, such as JOOP! Go, JOOP! Homme, JOOP! Jump, JOOP! Le Bain, and JOOP! Thrill, among others.
JOOP! Homme, in particular, has become an iconic fragrance in the industry. It is known for its oriental, sweet, and woody notes, with a unique combination of citrus, spices, florals, and vanilla. The scent is long-lasting and projects well, making it a popular choice for those who enjoy a strong, sweet fragrance. While some have compared the scent to that of a bathroom, most reviewers praise its unique and playful character.
In addition to JOOP! Homme, the brand has released other well-received fragrances. JOOP! Jump (2005) is a refreshing and uplifting men's scent, while JOOP! Le Bain (1989) is an early release with a blend of orange blossom, bergamot, sandalwood, vanilla, and jasmine. JOOP! Wow! for Women (2018) is another popular fragrance, featuring a sweet and floral scent profile with notes of raspberry, rose, patchouli, and white musk.
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Frequently asked questions
Joop fragrances are made by the German fashion designer Wolfgang Joop. He founded the company as a designer label in Hamburg, Germany, in 1986.
The brand has changed hands several times. Wolfgang Joop sold his remaining shares and left the company in 2001. It was then owned by Wünsche AG of Hamburg, which declared bankruptcy at the end of 2001. In 2003, Joop was sold to three of its former licensees. In 2006, the Swiss-based Holy Fashion Group, which owned the fashion business, bought out the accessories licensee. The fragrance and cosmetics business was sold to Coty, Inc. of New York, which still retains the Joop cosmetics and fragrance licenses.
The first Joop fragrance was Joop! Femme, introduced in 1987. Joop! Homme, an iconic men's fragrance, was launched in 1989.












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