Seamus Hammond
Jimmy Choo is a British luxury fashion house founded by couture shoe designer Jimmy Choo and British Vogue accessories editor Tamara Mellon. The brand, synonymous with celebrity dressing, was founded in 1996 and soon expanded its product range to include accessories, small leather goods, men's shoes, and
| Characteristics | Values |
|---|---|
| Brand | Jimmy Choo |
| Brand Origin | London, UK |
| Brand Founder | Jimmy Choo, a Malaysian Chinese couture shoe designer |
| Brand Founder's Partner | Tamara Mellon OBE, British Vogue accessories editor |
| Brand Founder's Relative and Creative Director | Sandra Choi |
| Fragrance Collaborators | Olivier Polge, Veronique Nyberg, Domitille Michalon Bertier, Nathalie Lorson, Honorine Blanc, Louise Turner, Juliette Karagueuzoglou, Christophe Raynaud, Christine Nagel, Sonia Constant, Amandine Clerc-Marie, Marie Salamagne, Anne Flipo, Alienor Massenet, Nicolas Beaulieu, Paul Guerlain, Julien Rasquinet, Michel Almairac, Caroline Dumur, Jórdi Fernandez, Clément Marx |
| Fragrance Types | Eau de toilettes, Eau de parfums |
| Fragrance Collections | Blossom, FLASH, I Want Choo, Illicit Collection, Jimmy Choo Man, Seduction Collection |
| Fragrance Scents | Floral, sparkling citrus, rich earthy, exotic |
| Fragrance Launch Year | 2011 |
| Latest Fragrance Launch Year | 2025 |
| Number of Fragrances | 44 |
| Fragrance License Owner | Inter Parfums |
| Fragrance License Deal Extension | Until 2031 |
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What You'll Learn
The brand's origins
The Jimmy Choo brand was founded by couture shoe designer Jimmy Choo, a Malaysian Chinese shoemaker based in London's East End in the late 1980s. He set up his workshop in the converted Metropolitan Free Hospital and sold his shoes at a local market stall. Choo's talent caught the attention of fashion editors as he could recreate Manolo Blahnik's high-heeled shoes in different colours.
In 1989, Sandra Choi, Choo's wife's niece, joined him and quickly took over the designing of the shoes. In the early 1990s, Choo's clientele included Diana, Princess of Wales, and other members of the global jet set. In 1991, Choo was summoned to Kensington Palace by Princess Diana, who became a friend and favourite client.
In 1995, Choo met with Tamara Mellon, then a fashion assistant at Vogue, who often requested his help in customising shoes. Mellon proposed the idea of developing a luxury, ready-to-wear line of shoes. The company, J. Choo Limited, was founded in May 1996 with funding from Tom Yeardye and Ann Yeardye, whose daughter, Tamara Mellon, invested in return for 50% of the company and the right to use the name Jimmy Choo.
In 1998, Choo moved his workshop from Hackney to Connaught Street. The same year, the brand gained exposure through its mention in an episode of HBO's Sex and the City, confirming the need for a US store, which opened in November 1998. In 2001, the Yeardyes sold the business to Phoenix Equity Partners for £18 million. A new holding company, Yearnoxe Ltd., took over operations, with Equinox controlling 51% and Tamara Mellon and Tom Yeardye splitting the remaining 49%. Choo sold his 50% stake for £8.8 million and left the company.
In 2009, Jimmy Choo fragrances were launched in collaboration with Inter Parfums, with the partnership extended until 2031. The perfume collection includes eau de toilettes and eau de parfums for both men and women, featuring classic floral aromas, sparkling citrus notes, rich earthy tones, and exotic scents.
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Perfumers involved
The Jimmy Choo brand originated in the early 1990s in the East End of London by a shoemaker named Jimmy Choo. The brand soon became synonymous with celebrity dressing, particularly as a favourite of Princess Diana. Over the years, the brand expanded its product range to include handbags, accessories, and fragrances.
The earliest Jimmy Choo fragrance was created in 2011, and the brand has continued to release new perfumes, with the most recent edition launched in 2025. The perfumes are made in collaboration with several renowned perfumers, including:
- Olivier Polge
- Veronique Nyberg
- Domitille Michalon Bertier
- Nathalie Lorson
- Honorine Blanc
- Louise Turner
- Juliette Karagueuzoglou
- Christophe Raynaud
- Christine Nagel
- Sonia Constant
- Amandine Clerc-Marie
- Marie Salamagne
- Anne Flipo
- Alienor Massenet
- Nicolas Beaulieu
- Paul Guerlain
- Julien Rasquinet
- Michel Almairac
- Caroline Dumur
- Jordi Fernandez
- Clément Marx
These perfumers have helped to create the signature scents of the Jimmy Choo fragrance collection, which includes a range of eau de toilettes and eau de parfums for both women and men. The perfumes feature classic floral aromas, sparkling citrus notes, rich earthy tones, and exotic scents that complement the glamour and bold style associated with the Jimmy Choo brand.
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Types of fragrances
Inter Parfums first partnered with the luxury shoe brand Jimmy Choo in 2009 to create stunning fragrances. The company has extended its fragrance license deal with Jimmy Choo until 2031.
Now, let's explore the different types of fragrances beyond the Jimmy Choo brand.
Fresh Fragrances
Fresh fragrances are light and airy, offering a pleasant and gentle olfactory experience. They often evoke the crispness of linen sheets, the invigorating scent of rain, or the refreshing breeze of the sea. Notable examples include Dolce & Gabbana Light Blue and Davidoff Cool Water. Fresh fragrances typically incorporate aquatic and citrus notes, with citrus-based fragrances featuring lemons, mandarins, or bergamots, while water fragrances capture the essence of aquatic notes like sea spray, as found in L'Eau d'Issey by Issey Miyake or Acqua di Gio by Armani.
Floral Fragrances
Floral fragrances are delicate and feminine, featuring prominent notes of jasmine, lily, and rose. This family of fragrances is one of the most popular and broadest categories. Chanel No. 5 is an iconic floral fragrance, capturing the scent of a freshly cut bouquet. Floral fragrances also include fruity notes, blending the aromas of berries, citrus fruits, and tropical fruits like papaya, as exemplified by Versace Bright Crystal.
Woody Fragrances
Woody fragrances fall under the earthy and smoky category, inspired by dense forests, expansive deserts, and lush landscapes. These fragrances capture the magic of nature and the great outdoors. Tom Ford's Black Orchid is a best-selling perfume in this family.
Amber Fragrances
Amber fragrances, also known as oriental or gourmand, are sensual and spicy, featuring notes of vanilla, cinnamon, jasmine, and orchid. They evoke images of exotic destinations and decadent experiences, as exemplified by Yves Saint Laurent Black Opium.
Other Fragrance Types
In addition to the main categories, there are numerous other types of fragrances, including Aquatics, Gourmands, Oud, Leather, Boozy, Tobacco, Spices, Vanilla, and Vetiver. These fragrances offer unique olfactory experiences, such as the freshness of aquatic scents or the richness of gourmand notes.
Furthermore, fragrances are classified by strength, with Eau de Parfum (EDP) being the strongest and most long-lasting, followed by Eau de Toilette (EDT), Eau de Cologne, and Eau Fraiche, which is the lightest concentration with a subtle, delicate fragrance.
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Fragrance notes
The Jimmy Choo brand originated in the imagination of Jimmy Choo, a shoemaker in London's East End in the late 1980s. The company, J. Choo Limited, was founded in 1996 by Malaysian Chinese couture shoe designer Jimmy Choo and British Vogue accessories editor Tamara Mellon. The brand claims to have been a favourite of Diana, Princess of Wales. The company was listed on the London Stock Exchange until it was acquired in November 2017 by Michael Kors Holdings, now Capri Holdings.
The earliest Jimmy Choo perfume edition was created in 2011, and the newest is from 2025. The brand has 44 perfumes in its fragrance base, composed of classic floral aromas with sparkling citrus notes. The collection comprises women’s eau de toilettes and eau de parfums for both day and evening.
Some of the brand's fragrances include:
- I Want Choo EDP 100ml
- I Want Choo Forever EDP 100ml
- Rose Passion EDP 100ml
- Iris Crush EDP 125ml
- I Want Oud EDP 125ml
The perfumes were made in collaboration with perfumers including:
- Olivier Polge
- Veronique Nyberg
- Domitille Michalon Bertier
- Nathalie Lorson
- Honorine Blanc
- Louise Turner
- Juliette Karagueuzoglou
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The Jimmy Choo story
In 1989, Choo's wife's niece, Sandra Choi, joined him and quickly became in charge of designing the shoes. In the early 1990s, Choo catered to the global jet set, including Diana, Princess of Wales. In 1991, he was summoned to Kensington Palace by the princess and soon became her friend. The first ready-to-wear shoes were sold in September 1992 at the Gina store on 42 Sloane Street.
In the early 1990s, Choo met with Tamara Mellon, a Vogue fashion assistant who would often ask him to customise shoes. After she quit Vogue, in 1995, she proposed to Choo that they develop a luxury, ready-to-wear line of shoes. The company, J. Choo Limited, was founded in 1996. Tom and Ann Yeardye decided to fund their daughter's idea by investing £150,000 in return for 50% of the company and the right to use the Jimmy Choo name.
In 1998, Choo moved his couture workshop from Hackney to Connaught Street. Tom offered to buy Choo out, but the latter refused to sell. In 2001, Robert Bensoussan, the former director of sales for Sonia Rykiel, called Tamara Mellon to convince her that he could take the business to the next level. A deal was closed in November 2001, and a new holding company, Yearnoxe Ltd., took over the European and US operations of Jimmy Choo Ltd. Equinox controlled 51% of Yearnoxe, with Tamara and Tom splitting the remaining 49% evenly. Choo sold his 50% stake of Jimmy Choo Limited for £8.8 million and left the company.
Today, Jimmy Choo is a British luxury fashion house specialising in shoes, handbags, accessories, and fragrances. The brand is defined by a strong, independent, bold, and glamorous style. Creative Director Sandra Choi continues to champion Jimmy Choo's legacy, with evening shoes on towering heels beautifully fashioned from mirrored and metallic leather and suede, often encrusted with the brand's signature glitter and crystals.
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Frequently asked questions
Perfumers such as Olivier Polge, Veronique Nyberg, Domitille Michalon Bertier, Nathalie Lorson, Honorine Blanc, Louise Turner, and Juliette Karagueuzoglou, among others, have all contributed to the creation of Jimmy Choo fragrances. The brand itself is a British luxury fashion house founded by designer Jimmy Choo and British Vogue accessories editor Tamara Mellon.
The earliest Jimmy Choo fragrance was created in 2011.
Jimmy Choo is a Malaysian Chinese couture shoe designer who founded the luxury fashion house that bears his name. The brand was established in 1996 and rose to fame in the early 1990s when Choo began catering to the global jet set, including Princess Diana.
Jimmy Choo offers a range of fragrances for both women and men, including the I Want Choo line, the Illicit Collection, and the Seduction Collection.
