Katrina Rosales
DSQUARED2 is a fashion and fragrance brand founded by identical twin brothers Dean and Dan Caten. The pair launched their first fragrance, He Wood, in 2007, followed by its female counterpart, She Wood, in 2008. The fragrances are produced in collaboration with perfumers including Alberto Morillas, Annick Menardo, Christine Nagel, and Aurélien Guichard. In 2018, DSQUARED2 signed a licensing agreement with Euroitalia for the production and distribution of its fragrances.
| Characteristics | Values |
|---|---|
| Founders | Dean and Dan Caten |
| Founders' Description | Identical twin brothers |
| Brand Description | Contemporary, combining streetwear with structured tailoring, sexy, provocative, chic, and sophisticated |
| Fragrance Production | In collaboration with perfumers like Alberto Morillas, Annick Menardo, Christine Nagel, Olivier Cresp, Daphné Bugey, Mathilde Bijaoui, and Aurélien Guichard |
| Fragrance Distributor | Euroitalia (since 2018) |
| Fragrance Production Partner | ITF Group |
| First Fragrance | He Wood, launched in 2007 |
| First Women's Fragrance | She Wood, launched in 2008 |
| Recent Fragrances | Wood Pour Homme and Wood Pour Femme |
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What You'll Learn
- DSQUARED2 fragrances are produced in collaboration with perfumers like Alberto Morillas and Christine Nagel
- The first fragrance, He Wood, was launched in 2007, followed by She Wood for women in 2008
- The brand's Canadian heritage is referenced in its fragrances, like the Wood series' real wood caps
- The Catens, who founded DSQUARED2, received the 2003 GQ Men of the Year Breakout Design Award
- DSQUARED2 fragrances combine playful, bold elements with sophistication and elegance
DSQUARED2 fragrances are produced in collaboration with perfumers like Alberto Morillas and Christine Nagel
The first DSQUARED2 fragrance, He Wood, was launched in 2007, with She Wood for women following shortly after. The fragrance line is created in collaboration with renowned perfumers, including Alberto Morillas and Christine Nagel. Morillas is a Spanish perfumer who moved to Switzerland at the age of ten. He began working in perfumery at 20, joining the Swiss fragrance firm Firmenich in 1970. Morillas has created some of the world's most iconic fragrances, including Calvin Klein CK One and Giorgio Armani Acqua di Giò for women. He often works on over 20 different fragrances simultaneously and is particularly fond of the rose note and the scent of orange blossom. In collaboration with Penhaligon's, Morillas offers a custom perfumery service called Bespoke by Alberto Morillas, based in the Salon de Parfum at Harrods in London.
Christine Nagel, on the other hand, is a Swiss perfumer who currently serves as the Director of Olfactive Creation at Hermès Parfums. Nagel grew up in Geneva and initially studied medicine with the aim of becoming a midwife. However, she later discovered her passion for chemistry, which led her to the world of perfume. After completing her studies in organic chemistry, she joined the research department of Firmenich, where she worked alongside Morillas. Nagel moved to Italy to start her own business and quickly gained a significant market share, working with brands like Fendi and Versace. She later created popular fragrances such as Narciso Rodriguez for Her and Miss Dior Chérie. Nagel has a creative preference for simplicity in her compositions and believes that anyone can wear any fragrance they like, regardless of supposed gender associations.
In May 2018, DSQUARED2 signed a licensing agreement with Euroitalia for the production and distribution of its fragrances. Wood Pour Homme and Wood For Femme were the first fragrances under this new license, with the women's scent being completely new, created by Marie Salamagne. The real wood cases that surrounded the original bottles were replaced with ash wood caps, reflecting the brand's eco-awareness and Canadian roots.
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The first fragrance, He Wood, was launched in 2007, followed by She Wood for women in 2008
The first Dsquared2 fragrance, He Wood, launched in 2007. The following year, in 2008, the brand introduced She Wood, a fragrance for women.
He Wood, as the name suggests, is a woody fragrance. It is described as "a very successful edition for men." The perfume has top notes of lemon, neroli, and jasmine, with heart notes of violet, heliotrope, and musk, and base notes of cedar, vetiver, and amber. The fragrance is said to be more on the masculine side but can be considered unisex.
She Wood, on the other hand, is a captivating scent with notes of caramel, guaiac wood, and juniper berries. It also has hints of vanilla orchid, orange blossom, and amber, adding a flirty twist. Like He Wood, this fragrance is also described as woody and fresh, as if "engulfed by nature." It is said to be very comforting yet airy at the same time. She Wood was created in cooperation with perfumer Daphne Bugey and composed of three accords: light, intensive, and woody.
The Dsquared2 fragrances are created by the irreverent and energetic spirit of the brand and its founders, identical twin brothers Dean and Dan Caten. The brothers, born in Toronto, Canada, founded their fashion label in Milan, Italy, capturing their taste for casual luxury and their Canadian heritage in their designs and fragrances. The brand's motto, "Born in Canada. Made in Italy," sums up their cultural and professional heritage.
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The brand's Canadian heritage is referenced in its fragrances, like the Wood series' real wood caps
The fashion brand DSquared2 was founded by identical twin brothers Dean and Dan Caten, who were born in Toronto, Canada. The brand's fragrances are produced in collaboration with perfumers such as Alberto Morillas, Annick Menardo, and Christine Nagel. The first fragrance, He Wood, was launched in 2007, with its female counterpart, She Wood, following in 2008. The Wood series, including He Wood and She Wood, draws inspiration from the brothers' Canadian heritage.
Canada, being the third most forested country in the world, has influenced the Wood series with its real wood caps, made from fine-quality ash. The shift from the original real wood cases to the current wood caps reflects an eco-conscious decision by the brand. The dark brown bottle of Wood Pour Homme and the maple leaf on the box of Wood Pour Femme further emphasize the Canadian roots of the fragrances.
The Wood series by DSquared2 offers a range of scents for both men and women, showcasing a combination of citrusy, spicy, and woody notes. The men's fragrance, Wood Pour Homme, features top notes of Calabrian bergamot, mandarin orange, and Sicilian lemon, followed by heart notes of cardamom and ginger, and base notes of vetiver, ambroxan, and white woods. The women's version, Wood Pour Femme, presents a woody-floral scent with Sicilian mandarin, raspberry leaf, lily of the valley, magnolia, osmanthus, jasmine, and cedarwood.
The Original Wood fragrance, a reinterpretation of He Wood, offers a cleaner and fresher scent while retaining a rugged woodsy essence. The performance of this fragrance is noted to be above average, with a long-lasting projection. The scent has been described as safe and appealing, suitable for various occasions, from casual to formal events.
The DSquared2 brand has successfully translated its founders' Canadian heritage into their fragrance line, particularly with the Wood series. The real wood caps and carefully curated notes in the fragrances reflect a thoughtful integration of their Canadian roots.
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The Catens, who founded DSQUARED2, received the 2003 GQ Men of the Year Breakout Design Award
The Catens, Dean and Dan, are the founders of DSQUARED2, a fashion and fragrance brand. The identical twin brothers were born in Toronto, Canada, and founded their label in Milan, Italy. They have successfully captured their Canadian heritage and taste for casual luxury in their fragrance and fashion lines.
The brothers moved to New York in 1983 to study fashion at Parsons The New School for Design. They returned to Toronto after a semester and launched their first womenswear collection, DEanDAN, in 1986. They then moved to Milan in 1991 and worked as designers for Gianni Versace and Diesel. The latter provided financial backing for their namesake brand, which debuted its first men's collection in 1994.
In 2003, the Catens won the GQ Men of the Year Breakout Design Award, as well as the La Kore award for Best Emerging Designers. They also designed an exclusive trainer for the 2004 Olympic Games in Athens that year. The following year, in 2005, they received further recognition when Christina Aguilera closed a fashion show by stripping male models of their clothes. In 2006, they were awarded the Golden Needle Award, and in 2009, they received a star on Canada's Walk of Fame.
The first DSQUARED2 fragrance, He Wood, was launched in 2007, with the women's companion, She Wood, following in 2008. The fragrances are produced in collaboration with perfumers such as Alberto Morillas, Annick Menardo, and Christine Nagel. DSQUARED2 has continued to expand its fragrance line, offering a range of perfumes and colognes that embody the brand's irreverent and energetic spirit.
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DSQUARED2 fragrances combine playful, bold elements with sophistication and elegance
DSQUARED2 fragrances are an extension of the fashion brand's unique style and approach, combining playful, bold elements with sophistication and elegance. The brand's irreverent and energetic spirit is reflected in its fragrances, just as it is in its fashion designs.
The fashion and fragrance house was founded by identical twin brothers Dean and Dan Caten, who were born in Toronto, Canada, and later moved to Milan, Italy, to pursue their fashion dreams. Their cultural and professional heritage is summed up in the brand's motto, "Born in Canada. Made in Italy." This motto also extends to their fragrances, with the duo capturing their taste for casual luxury and their Canadian heritage in fragrance form.
The first DSQUARED2 fragrance, He Wood, was launched in 2007, followed by its female counterpart, She Wood, in 2008. Since then, the brand has released a range of fragrances, including Green Wood, Ocean Wet Wood, and Rocky Mountain Wood. DSQUARED2 fragrances are produced in collaboration with renowned perfumers such as Alberto Morillas, Annick Menardo, and Christine Nagel, ensuring the scents are just as high-quality and innovative as their fashion designs.
The playful and bold nature of the fragrances is evident in their names and packaging. The Wood-themed fragrances, for example, pay homage to the brothers' Canadian roots—Canada being the third most forested country on earth. The original bottles were surrounded by real wood cases, though these have been replaced by sleek ash caps as the brothers strive for more eco-conscious choices.
DSQUARED2 fragrances, much like their fashion line, offer a unique and individual experience. The brand's ability to combine playful boldness with sophistication has made it a go-to destination for audiences worldwide, attracting celebrities such as Madonna, Britney Spears, and Rihanna, who embody the brand's irreverent and energetic spirit.
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Frequently asked questions
Dsquared2 fragrances are the creation of identical twins Dean and Dan Caten, who are the founders of the Dsquared2 fashion brand.
The fragrances are an extension of the Catens' fashion brand, which combines streetwear with structured tailoring. The brothers' Canadian heritage is reflected in the fragrances, as it is in their fashion designs.
The Caten brothers have collaborated with several perfumers to create their fragrances, including Alberto Morillas, Annick Menardo, Christine Nagel, Aurélien Guichard, Olivier Cresp, Daphné Bugey, and Mathilde Bijaoui. In 2018, they signed a licensing agreement with Euroitalia for the production and distribution of their fragrances.
