Katrina Rosales
Chloé is a French fashion house founded in 1952 by Gaby Aghion, a Parisian of Egyptian-Jewish origin. The brand has produced several successful fragrances, with the earliest edition of its perfumes being created in 1975. Chloé's signature fragrance was created by Robertet perfumer Michel Almairac, who worked with his son Romain to recraft the scent for the brand's largest fragrance launch since 2008. Other perfumers who have collaborated with Chloé on its fragrances include Betty Busse, Clement Gavarry, and Nathalie Lorson.
| Characteristics | Values |
|---|---|
| Founder | Gaby Aghion |
| Co-founder | Jacques Lenoir |
| Founded in | 1952 |
| Headquarters | Paris |
| Current Creative Director | Chemena Kamali |
| Fragrance Designers | Karl Lagerfield, Michel Almairac, Clement Gavarry, Carlos Benaïm, Amandine Clerc-Marie, Sidonie Lancesseur, Mylène Alran, Nathalie Lorson, Ane Ayo, Alexis Dadier, Quentin Bisch, Louise Turner, Domitille Michalon Bertier, Caroline Dumur, Steve Guo, Philippine Courtière, Marypierre Julien, Fanny Bal, Serge de Oliveira, Alex Lee, Mathieu Nardin, Cecile Matton, Jean-Christophe Hérault, Alienor Massenet, Natalie Gracia-Cetto, Anne Flipo, Juliette Karagueuzoglou |
| Number of Perfumes | 70 |
| First Perfume | 1975 |
| Latest Perfume | 2025 |
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What You'll Learn
Chloé perfume's signature scent
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, a Parisian of Egyptian-Jewish origin. The brand has produced several successful fragrances, including the Chloé Eau de Parfum, a feminine floral fragrance built around a luminous rose stitched with vanilla. This perfume, launched in 2008, is a light and fresh yet strong scent, making it a versatile fragrance suitable for everyday use and a potential signature scent.
The Chloé Eau de Parfum opens with a tart fruity burst of lychee, followed by floral notes, predominantly rose, and dries down to a woody amber base with a hint of vanilla. This combination of notes creates a soft, classy, and well-liked fragrance that has been described as a "gorgeous classic scent." The key to wearing this perfume is to apply it sparingly, as overspraying can result in the fresh sharpness dominating rather than the light sweetness of the roses.
The Chloé Eau de Parfum has been praised for its longevity and projection, with some reviewers noting that it lasts longer on the skin compared to similar fragrances. The scent has been worn and loved by many, evoking lovely memories and becoming a signature scent for some.
Chloé perfumes, including the Eau de Parfum, were created by designer Karl Lagerfield, who joined the brand in 1966 and contributed to its success and symbolic status in the 1970s. The brand has been known for its youthful and bohemian aesthetic, attracting celebrity wearers such as Marion Cotillard, Sienna Miller, and Madonna.
Chloé's founder, Gaby Aghion, focused on creating luxury prêt-à-porter, offering a relaxed and freeing style that merged free-spiritedness with strength of character. This philosophy extends to the brand's fragrances, with the Chloé Eau de Parfum embodying a modern and timeless scent that appeals to those seeking a unique signature fragrance.
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Gaby Aghion founded Chloé in 1952
Gaby Aghion founded Chloé, a French luxury fashion house, in 1952. She was a Parisian of Egyptian-Jewish origin, born in Alexandria, Egypt, in 1921. She moved to Paris in 1945 with her husband, Raymond Aghion, due to fears surrounding the fragmentation of the Egyptian communist movement.
Aghion sought to offer luxury prêt-à-porter (ready-to-wear) fashion, a concept that was new at the time. She wanted to provide women with great fashion outside of the world of French haute couture, creating simple and comfortable silhouettes with fine fabrics. Aghion named the label Chloé after a friend, as it was risky for a woman of her status to be working. She also stated that she loved the roundness of the letters. Chloé was one of the first brands to merge the strict requirements of haute couture with those of ready-to-wear.
In 1953, Aghion joined forces with Jacques Lenoir, who managed the business side of the brand, while she focused on its creative growth. The first Chloé collection was introduced in 1956 at Café de Flore, a popular meeting place for artists in Paris. The collection was designed by Aghion and made by a first assistant at Lelong. Aghion and Lenoir began hiring young designers, many of whom would later become well-known in the fashion industry.
Chloé gained popularity, and by the 1970s, it counted Jackie Kennedy, Brigitte Bardot, Maria Callas, and Grace Kelly among its customers. The brand has also been worn by celebrities such as Sienna Miller, Madonna, and Kirsten Dunst. In 1973, Chloé introduced its first scent, Chloé Classique, and has since launched several successful fragrances, including the See by Chloé line.
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Karl Lagerfield designed Chloé perfumes
Karl Lagerfeld designed the original Chloé perfume, which was launched in 1975. The fragrance, a floral scent for women, is described as "vintage-smelling yet modern at the same time" and "timeless". It features top notes of honeysuckle, orange blossom, ylang-ylang, hyacinth, lilac, coconut, bergamot, aldehydes, and peach. The heart notes include jasmine, rose, narcissus, tuberose, carnation, and orris root, while the base notes are oakmoss, sandalwood, amber, musk, cedar, and benzoin.
Lagerfeld emigrated to Paris in the early 1950s, and his path toward fame began there. Chloé, founded in 1952 by Gaby Aghion, hired Lagerfeld as its main designer in 1966, and the brand became symbolic of the 1970s. The brand's customers included Jackie Kennedy, Brigitte Bardot, Maria Callas, and Grace Kelly.
The original Chloé perfume by Karl Lagerfeld has since been discontinued, possibly due to Lagerfeld's passing. However, it is still possible to find vintage bottles of the original fragrance, and there is also a reformulated version available.
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Coty Inc.'s licensee status
Coty Inc. is a beauty company that produces and distributes fragrances, cosmetics, skincare, and hair and nail care products. The company holds a license to produce and distribute fragrances for several luxury fashion brands, including Chloé.
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, who was of Egyptian-Jewish origin. The brand is known for its youthful and bohemian aesthetic and has been worn by celebrities such as Sienna Miller, Madonna, and Emma Stone. Chloé has produced several successful fragrances over the years, including the recent Chloé Rose Naturelle Intense.
Coty's Chief Prestige Brands Officer, Constantin Sklavenitis, has expressed that sustainability is a key driver of innovation at Coty, and the launch of the refillable Chloé fragrance is a step towards becoming an industry leader in sustainability. The environmental footprint life cycle assessment of Chloé Rose Naturelle Intense showed a significant reduction in greenhouse gas emissions, water consumption, energy consumption, and mineral resources consumption compared to traditional non-refillable bottles.
Coty's licensee status with Chloé allows the company to produce and distribute fragrances under the Chloé brand name, leveraging the fashion house's prestige and reputation for luxury and quality. By partnering with Coty, Chloé benefits from Coty's expertise in fragrance development, distribution, and marketing, while Coty gains the rights to produce and sell fragrances associated with the prestigious Chloé brand.
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Chloé's 2024 fragrance launch
Chloé, the French luxury fashion house, is preparing for a significant fragrance launch in 2024 – its biggest since 2008. The new perfume, Chloé L’Eau de Parfum Intense, is a modern take on the brand's signature scent, which was also centred around rose oxide.
The new fragrance is a collaboration between perfumers Michel Almairac and his son Romain. It explores the many facets of the rose, expressing the flower's evolution throughout the day. The scent includes notes of raspberry, ambroxan, cashmeran and cedar, set against a backdrop of woods.
The campaign for the original Chloé fragrance featured three women and was considered unusual and groundbreaking when it launched in 2008. The upcoming launch of Chloé L’Eau de Parfum Intense will similarly focus on community and hope, with the aim of appealing to a new generation.
Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who sought to offer women luxurious yet wearable ready-to-wear clothing. Aghion remained with the company until 1985, and a series of prestigious designers have since been involved with the brand, including Karl Lagerfeld, who created Chloé's earliest fragrances, and Stella McCartney. Chloé has been worn by celebrities such as Madonna, Sienna Miller, and Katie Holmes, and counts Jackie Kennedy and Brigitte Bardot among its former customers.
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Frequently asked questions
Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian.
Chloé fragrances were made in collaboration with several perfumers, including Michel Almairac, Clement Gavarry, and Betty Busse. The earliest Chloé perfume was created in 1975.
As of October 2023, Chemena Kamali is the creative director of Chloé.
The Chloé signature scent is said to be created around rose oxide. The latest iteration, Chloé L’Eau de Parfum Intense, explores the facets of a rose throughout a day, with notes of raspberry, ambroxan, cashmeran, and cedar.
