Lance Carson
BVLGARI is an Italian luxury fashion house founded in 1884 by Sotirio Bulgari, a talented Greek silversmith. The company, headquartered in Rome, is known for its jewellery, watches, fragrances, accessories, and leather goods. Over the years, BVLGARI has become an international brand with nearly 300 shops worldwide and a notable player in the luxury market. BVLGARI fragrances are crafted by master perfumers, with renowned perfumer Alberto Morillas creating several popular fragrances for the brand, including Goldea and Bvlgari Man Wood Essence. The brand's perfumes capture the colours, light, and beauty of BVLGARI jewels, offering a multisensorial experience that embodies the timeless splendour of Rome.
| Characteristics | Values |
|---|---|
| Founder | Sotirios Voulgaris (Greek silversmith) |
| Founded | 1884 |
| Headquarters | Rome |
| Acquired by | LVMH in 2011 |
| Perfumers | Annick Menardo, Alberto Morillas, Jacques Cavallier Belletrud, Sophia Grojsman, Beatrice Piquet, Carlos Benaïm, Sophie Labbe, Olivier Polge, Daniela Andrier, Nathalie Lorson, Camille Cavallier, Jean-Claude Ellena, Jacques Cavallier-Belletrud, Sophie Labbé, and Yann Vasnier |
| Fragrances | Goldea, Splendida, Omnia, Bvlgari Man, Aqua, the Classics, Blv Pour Homme, Bvlgari Le Gemme, Eau Parfumé, Allegra, Aqva, Bvlgari Eau Parfumee, Bvlgari Man, Bvlgari's Le Gemme Collezione Murano, Le Gemme, Le Gemme Imperiali, Le Gemme Men, Le Gemme Men - Musk Trilogy, Le Gemme Orientali, Le Gemme Reali, and more |
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What You'll Learn
Bvlgari's perfumers
Bvlgari is an Italian luxury fashion house founded in 1884 by Sotirio Bulgari, a talented Greek silversmith. The company quickly established a reputation for exquisite craftsmanship and magnificent jewellery creations. Over the years, Bvlgari became an international brand, evolving into a notable player in the luxury market with an established network of stores worldwide.
Bvlgari's fragrances are created by some of the world's leading perfumers, including master perfumers and renowned names such as Alberto Morillas, who has crafted many fragrances for the house, including the popular Goldea and its ultra-feminine incarnation, Rose Goldea, as well as masculine scents like Bvlgari Man Wood Essence. Morillas describes Bvlgari's perfumes as "jewels", reflecting the brand's origins in precious materials and unique play of reflections and lights.
Other notable perfumers who have collaborated with Bvlgari include Annick Menardo, Jacques Cavallier Belletrud, Sophia Grojsman, Beatrice Piquet, Carlos Benaïm, Sophie Labbe, Olivier Polge, Daniela Andrier, Nathalie Lorson, Camille Cavallier, Jean-Claude Ellena, Sophie Labbé, and Yann Vasnier. These master perfumers have helped Bvlgari create a diverse range of bold, modern, and classic fragrances, contributing to the brand's success in the fragrance industry.
Bvlgari's perfumes reflect the brand's rich history, combining colours, materials, and Mediterranean cultures. The fragrances embody the timeless splendour of Rome, where the brand was born, and the innovative and artisanal spirit that has guided Bvlgari for over a century. The perfumes, like Bvlgari's jewellery, are designed to offer multisensorial and emotional experiences, capturing the beauty and elegance of their jewels in scent form.
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Bvlgari's fragrances
Bvlgari is an Italian luxury fashion house founded in 1884 and known for its jewellery, watches, fragrances, accessories, and leather goods. The company was founded by silversmith Sotirios Voulgaris, who began his career selling silverware in a small Greek village before moving to Rome in 1879 and opening his first jewellery store in 1884.
Bvlgari's first fragrance, Eau Parfumée au Thé Vert, was launched in 1992. Since then, the company has released a range of bold, modern, and classic fragrances for men and women, including Goldea, Splendida, and Omnia for women, and BVLGARI Man, Aqua, the Classics, and Blv Pour Homme for men. Bvlgari fragrances are crafted by master perfumers and are known for their exquisite and unmistakable scents. The company has collaborated with renowned perfumers such as Alberto Morillas, who created the musk-powered, sensual Goldea, inspired by Cleopatra, and its ultra-feminine incarnation, Rose Goldea.
In addition to its classic fragrances, Bvlgari has continued to innovate and expand its offerings. For example, the company launched Bvlgari Man Wood Essence in 2018, a woody fragrance with notes of Italian citrus, coriander, and cypress wood, anchored by a warm smokiness. Bvlgari's fragrances are a testament to the brand's commitment to craftsmanship, elegance, and creative experimentation.
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Bvlgari's history
Bvlgari is an Italian luxury fashion house founded in 1884 by the talented Greek silversmith Sotirio Bulgari. The company name is a derivative of its founder's last name, with the "V" in the word being the Latin classical alphabet character for the letter "U". Sotirio began his career crafting silverware in a small Greek village before moving to Naples and then Rome, where he would found Bvlgari.
In its early days, the company operated out of a shop on Via Sistina, where Sotirio's wares proved popular with customers. In 1884, he opened his first jewellery store on the same street, and ten years later moved to Via Condotti, renaming his shop 'The Old Curiosity Shop' to attract British and American tourists. Sotirio's sons, Giorgio and Constantino, took the business to the next level, embracing the classicism of the Greeks and Romans and the Italian Renaissance to create the bold, distinctive style for which Bvlgari is known today.
By the 1970s, Bvlgari had become an international brand, expanding into Europe and the United States and opening its first international stores in New York, Paris, Geneva, and Monte Carlo. The company also began to diversify its offerings, moving into watchmaking and launching the BVLGARI BVLGARI watch in 1977.
In 1984, Giorgio's sons, Paolo and Nicola Bulgari, became chairman and vice-chairman of the company, respectively, while their nephew, Francesco Trapani, became chief executive officer. In 1993, Bvlgari launched its first fragrance, and today the company has 145 perfumes in its fragrance base, with the earliest edition created in 1992 and the newest from 2025. Bvlgari fragrances have been made in collaboration with renowned perfumers such as Alberto Morillas, who created the popular Goldea and Rose Goldea perfumes.
Bvlgari was acquired by the French conglomerate LVMH in 2011 and continues to be known for its bold and innovative designs, combining colours, materials, and Mediterranean cultures to create timeless, luxurious experiences.
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Bvlgari's style
Bvlgari is an Italian luxury fashion house founded in 1884 by Sotirio Bulgari, a silversmith from a small village in Greece. The company was originally a jewellery vendor, and its name is derived from the founder's surname, Voulgaris. Over time, Bvlgari expanded its product range to include accessories, watches, fragrances, and leather goods.
Bvlgari fragrances are crafted by world-renowned perfumers such as Alberto Morillas, who describes the perfumes as "jewels". The scents are created with precious materials and unique combinations of notes, resulting in radiant, sensual, and ultra-feminine or masculine fragrances. For example, Goldea, inspired by Cleopatra, features musk and woody notes, while Rose Goldea offers a more delicate, feminine interpretation. Bvlgari Man Wood Essence, launched in 2018, combines Italian citrus and coriander with innovative woody extractions and a warm, smoky base.
The company's bold and distinctive style extends beyond its fragrances to its jewellery and watch designs. Angular forms, strong colours, oval elements, and the predominant use of yellow gold have become trademarks of Bvlgari's designs, contributing to its reputation as a leading luxury brand with nearly 300 shops worldwide.
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Bvlgari's founding family
Bvlgari, the Italian luxury fashion house, was founded in 1884 by Sotirio Bulgari, a silversmith from a small Greek village in Ottoman-ruled Epirus. Sotirio began his career selling silverware objects crafted by his family, who can be traced back to the Voulgaris family of Corfu—a lineage assumed to have originated from Bulgarian royalty.
In the 1880s, Sotirio and his family moved to Rome, where he opened his first jewellery store on Via Sistina in 1884. Ten years later, Sotirio moved his shop to Via Condotti, renaming it 'The Old Curiosity Shop' to attract British and American tourists. It was here that Sotirio began to craft jewellery and accessories, in addition to silver objects.
Sotirio's sons, Giorgio and Constantino, took over the business after their father's death in 1932. They steered the company through World War II, during which gold became the primary material for jewellery due to the scarcity of precious stones. This period saw the creation of the famous Serpenti watches and bracelets, which remain timeless classics.
In the post-war era, Bvlgari gained international recognition, with Hollywood and Italian movie stars such as Elizabeth Taylor and Ingrid Bergman adorning themselves with the brand's masterpieces. By the 1970s, Bvlgari had become a global luxury brand, expanding into watchmaking and later, fragrances.
Today, Bvlgari continues to be a family business, with Paolo and Nicola Bulgari, sons of Giorgio, serving as chairman and vice-chairman, respectively. Their nephew, Francesco Trapani, is the chief executive officer, showcasing the enduring legacy of the founding family.
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Frequently asked questions
Bvlgari perfumes are made by master perfumers and the company's in-house team. Bvlgari is an Italian luxury fashion house founded by Sotirio Bulgari, a Greek silversmith. The company was acquired by LVMH in 2011.
Bvlgari has collaborated with renowned perfumers such as Alberto Morillas, Annick Menardo, and Jacques Cavallier Belletrud, to name a few.
Bvlgari has a range of bold, modern, and classic fragrances. Some iconic perfumes include Goldea, Splendida, Omnia for women, Bvlgari Man, Aqua, and Blv Pour Homme for men.
Bvlgari perfumes are known for their precious materials and unique reflections of light, often drawing inspiration from the brand's jewellery heritage. They capture the colours, light, and smoothness associated with Bvlgari jewels.
