Anisha Riggs
Bond No. 9 is an American, New York-based perfume house founded in 2003 by French businesswoman and entrepreneur Laurice Rahmé. The company's main shop is located at 9 Bond Street in the NoHo district of Manhattan, which is also where the scent collection is named after. Rahmé has been recognised for her work, winning the Beauty/Fragrance Entrepreneur Rising Star Award in 2006 and the United Nations' Women for Peace Award in 2015.
| Characteristics | Values |
|---|---|
| Founder | Laurice Rahmé |
| Year of Launch | 2003 |
| Location | New York |
| Number of Boutiques in New York | 5 |
| Other Retailers | Saks Fifth Avenue, Harrods, Bloomingdale's, Hudson's Bay, Isetan, Sephora, and De Bijenkorf |
| Main Shop Address | 9 Bond Street, NoHo, Manhattan |
| Number of Fragrances by 2013 | Over 60 |
| Fragrance Inspiration | New York City neighborhoods, including Central Park South, Madison Square Park, Manhattan, etc. |
| Fragrance Concentration | 18-22% concentration of pure perfume oils, with some scents containing 30% |
| Customization | Custom blending offered to customers |
| Other Products | Candles, pocket sprays, body creams, and limited-edition bottles covered in Swarovski crystals |
| Awards | FiFi Award for “Fragrance of the Year” in 2009 for Astor Place and Brooklyn, FiFi Award for Perfume Extraordinaire in 2012 for New York Oud, United Nations’ Women for Peace Award in 2015, Beauty/Fragrance Entrepreneur Rising Star Award in 2006 |
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What You'll Learn
Laurice Rahmé founded Bond No. 9 in 2003
Bond No. 9 is an American, New York-based perfume house founded by Laurice Rahmé in 2003. Rahmé is a French-born businesswoman and entrepreneur. She began her career as an antiques dealer in Paris and later joined Lancôme as International Training Director in 1973, tripling the company's skincare business in the Middle East. In 1976, she became the Director of the Lancôme Institut de Beauté and relocated to New York. From 1989 to 1995, Rahmé introduced a small French company to the US market. She then worked with Annick Goutal and became the US distributor of Creed fragrances in 1995.
In 2003, Rahmé launched her own fragrance company, Bond No. 9, with 16 "neighbourhood fragrances" inspired by New York City neighbourhoods, including Central Park South and Madison Square Park. The company's main shop is located at 9 Bond Street in the NoHo district of Manhattan, which is also the origin of the brand's name. By 2013, Bond No. 9 had produced over 60 fragrances, including exclusive co-branded scents for retailers such as Saks Fifth Avenue and Harrods.
Rahmé has received several awards for her work in the fragrance industry. In 2006, she was awarded the "Beauty/Fragrance Entrepreneur Rising Star Award" by Fashion Group International (FGI). In 2015, she became the first perfumer to win the United Nations' Women for Peace Award for her work in campaigning for and spreading peace internationally.
Bond No. 9 has also gained recognition for its unique marketing and branding strategies, such as chauffeuring customers and media editors in an English taxi decorated like their bottles, known as "The Bond Mobile". The company offers a range of products, including perfumes, candles, pocket sprays, body creams, and limited-edition bottles adorned with Swarovski crystals.
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The brand is known for its New York-inspired fragrances
Bond No. 9 is a New York-based perfume house launched in 2003 by Laurice Rahmé, a French-born businesswoman and entrepreneur. The brand is known for its New York-inspired fragrances, with its founding headquarters at 9 Bond Street in the NoHo district of Manhattan. The company's main shop is also located here.
The brand's fragrances are inspired by New York City neighbourhoods, with names like Central Park South, Madison Square Park, Manhattan, Astor Place, Brooklyn, and many others. In 2009, Astor Place and Brooklyn won the FiFi Award for "Fragrance of the Year" in the women's and men's categories, respectively. In 2012, New York Oud won the FiFi Award for Perfume Extraordinaire.
Bond No. 9 has also launched capsule collections celebrating the entire state of New York, such as the I LOVE NY by Bond No. 9 collection in 2011. This collection featured eight fragrances, including I LOVE NY for Him, Her, All, Mothers, Earth Day, Fathers, Marriage Equality, and Holidays. The perfume bottles from this collection bear the iconic "I Love NY" logo designed by Milton Glaser.
In addition to its New York-themed fragrances, Bond No. 9 offers custom blending services, allowing customers to create their own unique metro-fragrances. The brand also sells candles, pocket sprays, body creams, and limited-edition bottles adorned with Swarovski crystals.
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Products are locally produced in the New York metro area
Bond No. 9 is a New York-based perfumery founded by Laurice Rahmé, a French-born businesswoman and entrepreneur. The company's scent collection is named after its founding headquarters at 9 Bond Street in Noho, New York City.
Bond No. 9 is dedicated to creating luxury fragrances that capture the essence of New York City and its diverse neighbourhoods. The brand's unique approach to perfumery involves crafting scents that evoke the spirit and personality of specific areas within the city. This commitment to celebrating and honouring New York extends to the production of their fragrances, which are locally crafted in the New York metropolitan area.
By choosing local production, Bond No. 9 ensures that the creation of their perfumes remains deeply rooted in the heart of New York. This decision to keep production close to home is a strategic choice that aligns with the brand's core values and mission. It allows the perfumery to maintain close ties with the very source of their inspiration, fostering a strong connection between the fragrances and the city they pay tribute to.
The process of crafting these fragrances involves capturing the essence of New York's vibrant, multifaceted personality. From the chic and stylish neighbourhoods of Nolita and Tribeca to the historic charm of Beekman Place and the lush greenery of Secret Gardens, each fragrance tells a story of the city's diverse landscapes and the people who inhabit them.
Bond No. 9's local production in the New York metro area ensures that the perfumes are not just inspired by New York but are also a product of the city itself. This approach further solidifies the brand's reputation as a true New York original, with fragrances that embody the city's energy, diversity, and spirit.
Through their locally produced perfumes, Bond No. 9 invites wearers on a sensory journey through the streets of New York, allowing them to experience the city's magic and allure with every spritz.
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The company's main shop is located at 9 Bond Street, Manhattan
Bond No. 9 is a New York-based perfume house that was launched in 2003 by French businesswoman and entrepreneur Laurice Rahmé. The company's main shop is located at 9 Bond Street in the NoHo district of Manhattan, New York, which is also the address of its headquarters and boutique.
The perfumes created by Bond No. 9 pay tribute to the city of New York through innovative scents and colourful packaging. The company's fragrances immortalise iconic New York landmarks and neighbourhoods, with names like Central Park South, Madison Square Park, and Manhattan. By 2013, Bond No. 9 had produced over 60 fragrances, including exclusive co-branded scents for retailers such as Saks Fifth Avenue and Harrods.
The Bond No. 9 brand is known for its unique street marketing and branding strategies. One notable example is "The Bond Mobile," an English taxi decorated to resemble their fragrance bottles, used to chauffeur customers and media editors. The company also offers custom blending services, allowing customers to create their own personalised metro-fragrances.
In addition to its perfumes, Bond No. 9 has expanded its product line to include candles, pocket sprays, body creams, and limited-edition bottles adorned with Swarovski crystals. The company has also launched capsule collections celebrating New York, such as the I LOVE NY collection, featuring fragrances like "I LOVE NY for Him, Her, All, Mothers, Earth Day, Fathers, Marriage Equality, and Holidays." Bond No. 9 is committed to sustainability, running an ongoing recycling program that encourages customers to bring empty bottles for refurbishing or recycling.
The brand has received critical acclaim for its unique fragrances, winning multiple FiFi Awards for "Fragrance of the Year" in 2009 and 2012. Founder Laurice Rahmé has also been recognised for her contributions to the industry, receiving the "'Beauty/Fragrance Entrepreneur Rising Star Award" in 2006 and the United Nations' Women for Peace Award in 2015 for her international peace initiatives.
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Rahmé is a French businesswoman with a background in antiques and skincare
Laurice Rahmé is a French businesswoman and entrepreneur with a background in antiques and skincare. She is the founder and president of Bond No. 9 New York Fragrances, an American, New York-based perfume house. Rahmé was born and educated in Paris, France, and began her career as an antiques dealer in the city. She opened her own shop in Les Halles, at the corner of Rue Saint-Denis and Rue de la Cossonnerie. In 1973, Rahmé transitioned into the skincare industry, joining Lancôme as International Training Director and tripling the company's skincare business in the Middle East. She then assumed the role of Director of the Lancôme Institut de Beauté and relocated to L’Oréal USA's headquarters in New York in 1976.
From 1989 to 1995, Rahmé played a pivotal role in introducing the small French company to the US market. Following her work with Annick Goutal, she became the US distributor of Creed fragrances in 1995. Rahmé's expertise and business acumen in the skincare and fragrance industries laid the foundation for her successful entrepreneurial journey. In 2003, she launched her own fragrance company, Bond No. 9, named after its founding headquarters at 9 Bond Street in the NoHo district of Manhattan.
Bond No. 9 has become a singular force in the world of luxury goods, with its prizewinning repertoire of eaux de parfum for women, men, and shared fragrances. The brand is known for its innovative approach to perfumery, turning traditional concepts on their head. Rahmé's vision for Bond No. 9 extended beyond creating exquisite scents. The company's scent collection is the first to pay homage to the vibrant city of New York, with each fragrance inspired by and named after a New York neighbourhood, such as Central Park South and Madison Square Park.
Rahmé's success in the fragrance industry is remarkable. In 2006, she was recognised with the "Beauty/Fragrance Entrepreneur Rising Star Award" at the 9th annual Rising Star Awards, sponsored by Fashion Group International (FGI). In 2015, she became the world's first perfumer to receive the prestigious United Nations' Women for Peace Award for her efforts in campaigning for and spreading peace internationally. Rahmé's journey exemplifies her exceptional business acumen and her ability to leave a lasting impact in the competitive world of luxury goods.
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Frequently asked questions
Laurice Rahmé, a French-born businesswoman and entrepreneur, is the founder and president of Bond No. 9 New York Fragrances.
Bond No. 9 was launched in 2003 and opened its first store at 9 Bond Street in the NoHo district of Manhattan.
Most Bond No. 9 fragrances are inspired by New York City neighbourhoods, such as Central Park South and Madison Square Park. The company was the first to pay homage to a city through its fragrances.
Bond No. 9 has won multiple FiFi Awards for "Fragrance of the Year" and "Perfume Extraordinaire." In 2015, Laurice Rahmé became the first perfumer to win the United Nations' Women for Peace Award.
