Aroma Appliances: Who's Behind The Brand?

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers, multicookers, and various countertop cooking appliances. Aroma's product range includes portable electric burners, hot pots, induction products, electric woks, food steamers, countertop ovens, food dehydrators, pressure cookers, coffee makers, rice dispensers, slow cookers, DoveWare cookware, and toasters. The company focuses on creating value-rich and functional products that can enhance everyday cooking experiences.

Aroma Housewares Company, also known as Mirama Enterprises, was founded by Peter Chang in 1977

Aroma Housewares Company, also known as Mirama Enterprises, was founded by Peter Chang in Southern California in 1977. Initially focusing on ovens, the company has since expanded its product range to include a variety of kitchen appliances and cookware. Within four years of its founding, Chang had expanded the business to nine locations across San Diego and Los Angeles counties.

In 1988, Aroma introduced its first electric product, the Aeromatic Turbo Oven. The company added rice cookers to its lineup in 1992, which went on to become their most popular product. Aroma also offered a portable butane burner, solidifying its position in the market for portable cooking solutions.

In 1996, the company moved its headquarters to San Diego and renamed the corporation Mirama Enterprises, Inc. Despite the name change, the company continues to sell its products under the brand name "Aroma." This brand has become synonymous with high-quality, affordable, and functional kitchen appliances, with their rice cookers being recognised as the number one brand in the US.

Aroma's product range now extends far beyond rice cookers and ovens. They offer multicookers, countertop cooking appliances, electric woks, hot pots, induction products, food steamers, countertop ovens, food dehydrators, pressure cookers, coffee makers, rice dispensers, slow cookers, cookware, and bakeware. With a focus on creating value and functionality, Aroma strives to enrich the everyday cooking experiences of its customers.

The company's headquarters are in San Diego, California

Aroma Housewares Company, also known as Mirama Enterprises, Inc, was founded in Southern California in 1977 by Peter Chang. The company is a leading American brand for rice cookers and other kitchen appliances.

Initially, the company focused on ovens, but by 1981, Chang had expanded to nine locations across San Diego and Los Angeles counties. In 1988, Aroma introduced its first electric product, the Aeromatic Turbo Oven. In 1992, the company added rice cookers, which became their most popular product.

In 1996, Aroma moved its headquarters to San Diego, California. The company also renamed itself Mirama Enterprises, Inc, but products are still sold under the brand name Aroma.

Aroma Housewares is committed to creating value and functionality in its products, with a focus on enriching everyday cooking experiences. The company has a strong presence on social media platforms such as Facebook, Instagram, and YouTube, where they connect with their customers and showcase their latest products.

With a history spanning over 40 years, Aroma has become the #1 rice cooker brand in the U.S. Their product range extends beyond rice cookers to include multicookers, countertop cooking appliances, and various other kitchen appliances.

Aroma is the leading American brand for rice cookers

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a leading American brand for rice cookers. The company was founded by Peter Chang in Southern California in 1977, initially focusing on ovens. By 1981, Chang expanded the business to nine locations across San Diego and Los Angeles counties.

In 1988, Aroma introduced its first electric product, the Aeromatic Turbo Oven. The company added rice cookers to its portfolio in 1992, which quickly became their most popular item. Over the years, Aroma has expanded its product range to include various kitchen appliances, such as portable electric burners, hot pots, induction products, electric woks, food steamers, and more.

Today, Aroma is recognised as America's #1 rice cooker brand, offering a wide range of rice cookers and multicookers in different shapes, sizes, and colours. Their rice cookers are known for their versatility and ease of use, allowing users to steam meats, vegetables, and cook various types of rice and grains.

Aroma's commitment to creating value and functionality has enriched the everyday cooking experiences of its customers. The brand has received recognition from various publications, including delish.com and Food & Wine, for its high-quality, affordable, and reliable products.

Aroma's product range includes multicookers, countertop cooking appliances, and more

Aroma Housewares designs kitchen appliances with today's busy schedules in mind. With a history spanning over 40 years, Aroma has become the #1 rice cooker brand in the US. The product range includes multicookers, countertop cooking appliances, and more.

Multicookers

Aroma's multicookers come in a variety of shapes, sizes, and colors to suit different needs and cooking styles. Their digital rice and grain multicookers are versatile and easy to use, capable of steaming meats, vegetables, rice, and grains. Aroma also offers purple clay rice and grain multicookers, as well as induction rice and grain multicookers.

Countertop Cooking Appliances

Aroma's countertop cooking appliances include electric woks and hot pots, perfect for enjoying hot pot feasts with family and friends. Their grills allow for searing steaks, grilling vegetables, and cooking one-pot dishes. Aroma also offers a range of tea and coffee appliances, including kettles and coffee makers.

Other Products

In addition to the above, Aroma offers a range of other products to enhance your cooking experience. This includes cookware, specialty products, and food storage containers to keep your rice, grains, or beans fresh. They also offer replacement parts and manuals for their appliances.

The company focuses on creating value and functionality to enhance everyday cooking experiences

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers, which became their most popular product after being introduced in 1992.

Aroma Housewares designs kitchen appliance products with today’s busy schedules in mind. The company focuses on creating value and functionality to enhance everyday cooking experiences. Their product range extends beyond rice cookers to include multicookers, various countertop cooking appliances, electric woks, hot pots, induction products, food steamers, countertop ovens, food dehydrators, pressure cookers, coffee makers, rice dispensers, slow cookers, DoveWare cookware and bakeware, and toasters.

Aroma's rice cookers and multicookers come in all shapes, sizes, and colours to suit different needs and cooking styles. They are versatile and easy-to-use, with smart-cook presets that allow users to cook a wide variety of dishes with the press of a button. The company also offers a range of electric woks and hot pots, perfect for enjoying a hot pot feast or grilling steaks at home with family and friends.

Aroma's commitment to creating value and functionality is evident in their products' ability to transform kitchens into convenient culinary paradises, capable of creating restaurant-quality dishes. Their appliances are designed to simplify cooking, offering options for slow roasting, air frying, stewing, baking, and more. The company's focus on functionality and everyday cooking experiences has earned them recognition, with their hot pots and rice cookers being featured in publications like delish.com and Food & Wine.

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