Creed is an Anglo-French perfume house founded in 1760 by James Henry Creed. Originally a tailoring house, Creed has since become a leading producer of fragrances for men and women, with boutiques located worldwide. The company is currently led by Olivier Creed, the sixth in his family line to head the business, and his son, Erwin Creed. Creed's fragrances are made from the finest perfume ingredients sourced from around the world, including Bulgarian rose, Florentine iris, and Haitian vetiver. Creed has a rich history of serving royalty and political figures, with famous wearers of their colognes including Sir Winston Churchill, John F. Kennedy, and Michelle Obama.
What You'll Learn
- The company was founded by James Henry Creed in 1760 as a tailoring house
- Creed fragrances are made from the finest perfume ingredients sourced from around the world
- Olivier Creed and his son, Erwin Creed, are the current generation of creative directors
- Creed is the world's only dynastic, privately held luxury fragrance company
- Creed has created perfumes for celebrities and political figures, including John F. Kennedy and Michelle Obama
The company was founded by James Henry Creed in 1760 as a tailoring house
The House of Creed, an Anglo-French luxury perfume house, was founded by James Henry Creed in 1760 as a tailoring house in London, England. The company has a long and illustrious history, serving royalty and the public for over 250 years.
James Henry Creed was an ambitious man who left Leicester in 1710 with little money. He eventually made his way to London, where he established the House of Creed as a tailoring business in Mayfair. The company's first royal commission came in 1781 from King George III, for whom they crafted the scent Royal English Leather. This marked the beginning of Creed's long association with royalty and the elite.
Over time, the House of Creed expanded its offerings beyond tailoring, venturing into the world of fragrances. The exact timeline of this transition is unclear, as historical evidence of the company's existence before 1970 is scarce. However, it is known that Creed fragrances were well-regarded in the mid-19th century, with Henry Creed creating garments and perfumes for notable figures such as Count d'Orsay, Queen Victoria, and Empress Eugénie.
The House of Creed's expertise in scenting leather goods, a common practice among tailors at the time, likely played a role in their transition into perfumery. The process of scenting leather gloves, for example, was intricate and time-consuming, requiring multiple steps to infuse the gloves with fragrance. This attention to detail and dedication to quality became a hallmark of the Creed brand.
Today, the House of Creed is led by Olivier Creed, the sixth generation of his family to head the company, along with his son, Erwin Creed. They continue to create artisanal fragrances, sourcing the finest materials from around the world to uphold the House of Creed's legacy of excellence.
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Creed fragrances are made from the finest perfume ingredients sourced from around the world
Creed was founded in 1760 by James Henry Creed, who delivered a pair of scented leather gloves to King George III. The company has since created fragrances for royalty, politicians, and celebrities. Creed has a rich history of serving royal houses, including King George III, Queen Victoria, Empress Eugénie, Emperor Franz-Josef of Austria-Hungary, Czar Nicolas II of Russia, and Queen Maria Cristina of Spain.
Today, Creed continues to source the finest materials from around the globe. Their signature ingredients include rose from Bulgaria, Turkey, and Morocco, Florentine Iris, Calabrian bergamot, Haitian vetiver, Bourbon vanilla, Italian jasmine, and the finest ambergris notes. These ingredients are carefully weighed, mixed, and macerated by hand, a traditional technique that sets Creed apart from modern perfumers.
Creed's dedication to quality and artistry is evident in their fragrances, which are highly sought-after by those with discerning taste. The company's current creative directors, Olivier Creed and his son Erwin Creed, carry on the legacy of creating exquisite fragrances that have become beloved treasures.
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Olivier Creed and his son, Erwin Creed, are the current generation of creative directors
Creed is an Anglo-French multinational niche perfume house, based in Paris. It was originally founded as a tailoring house in London, England, in 1760 by James Henry Creed. The current generation of creative directors consists of Olivier Creed and his son, Erwin Creed. Olivier is the sixth in his family line to head Creed, and his son Erwin, 30, is the seventh generation and future head.
Olivier Creed has created some of Creed's most beloved fragrances, including Green Irish Tweed, Millesime Imperial, Silver Mountain Water, Spring Flower, Himalaya, and Original Vetiver. The latter two fragrances were created with contributions from Erwin Creed. Olivier is credited with transforming the business from 1000 bottles to what it is today. In Creed's First Edition Book, Olivier muses, "My grandmother helped me a lot and even gave me a mould to make the bottles, and my father told me if my passion was for fragrances, then I should go for it".
Erwin Creed has already begun to contribute to the art of Creed. In 2010, Creed celebrated its 250th year by opening its only U.S. store on Madison Avenue in Manhattan and with the creation of Aventus, described as "mesmerizing" by The New York Times. Erwin Creed stated that the popularity of Aventus enabled Creed to open its New York boutique location.
Today, Olivier and Erwin Creed continue to create artisanal fragrances in their factory in Fontainebleau.
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Creed is the world's only dynastic, privately held luxury fragrance company
Creed is a unique fragrance company with a rich history spanning over 250 years. It is the world's only dynastic, privately held luxury fragrance company, founded in 1760 by James Henry Creed and passed down from father to son ever since.
The House of Creed began as a tailoring house in London, England, and has since expanded into the creation of exquisite fragrances. The company's first royal commission came in 1781 from King George III, for whom they crafted the scent "Royal English Leather". Creed has a long-standing association with royalty, having served the British and French royal courts and creating fragrances for Queen Victoria, Empress Eugenie of France, and Emperor Franz-Josef of Austria-Hungary, among others.
The company's current success can be attributed to the efforts of Olivier Creed, the sixth in his family line to head Creed, and his son Erwin Creed, who represents the seventh generation. Olivier Creed is the master perfumer behind beloved fragrances such as Green Irish Tweed, Millesime Imperial, and Silver Mountain Water. His son, Erwin, has also contributed to the creation of popular scents, including Spring Flower and Original Vetiver.
Creed's fragrances are crafted with the finest ingredients sourced from around the world, including Bulgarian, Turkish, and Moroccan rose, Florentine iris, Calabrian bergamot, and Haitian vetiver. The company takes pride in its dynastic heritage and the expertise passed down through generations, making it a true dynasty of fragrance creation.
Today, Creed continues to create artisanal fragrances from its factory in Fontainebleau, France, offering a range of iconic, hand-crafted perfumes for men and women that are acclaimed worldwide.
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Creed has created perfumes for celebrities and political figures, including John F. Kennedy and Michelle Obama
Creed, the world's only dynastic, privately-held luxury fragrance company, has created perfumes for celebrities and political figures. Founded in 1760, the company has served royalty and the discerning public for over 250 years.
One of the most well-known political figures to wear Creed was John F. Kennedy, who wore Creed's Vetiver as a young congressman and future president. Creed has also created perfumes for Sir Winston Churchill, who wore Tabarome, and Queen Victoria, who commissioned the scent Fleurs de Bulgarie.
Creed's fragrances have also been worn by celebrities including George Clooney, Richard Gere, Robert Redford, and Prince Charles. Silver Mountain Water was David Bowie's trademark scent, and it was also loved by Jennifer Lopez. Creed created Fleurissimo for Grace Kelly's wedding day, and it later became a favourite of Madonna, Naomi Campbell, and Queen Elizabeth. Spring Flower, created for Audrey Hepburn, is a favourite of Julia Roberts, and Love in White is one of Angelina Jolie's preferred perfumes. Creed's marketing masterpiece, Aventus, has also seen commercial success.
Today, Creed is led by Olivier Creed, the sixth in his family line to head the company, and his son, Erwin Creed, who is set to become the future head of the company.
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