Aroma Appliance: Who's Behind This Brand?

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers and has become the number one rice cooker brand in the US, selling over 1 million rice cookers a year. The company's product range extends beyond rice cookers to include multicookers, countertop cooking appliances, portable electric burners, induction products, electric woks, food steamers, countertop ovens, yogurt makers, food dehydrators, pressure cookers, coffee makers, blenders, rice dispensers, slow cookers, DoveWare cookware, and toasters.

Aroma Housewares Company, also known as Mirama Enterprises, Inc, was founded by Peter Chang in Southern California in 1977

Peter Chang's company began as a producer of waffle makers and small home appliances, with a focus on ovens. By 1981, Chang had expanded to nine locations across San Diego and Los Angeles counties.

The company introduced its first electric product in 1988, the Aeromatic Turbo Oven. In 1992, Aroma added rice cookers, which would become their most popular product. Today, Aroma is the leading American brand for rice cookers, selling over 1 million per year in the US.

Aroma Housewares has since expanded its product line to include a range of kitchen appliances, including portable electric burners, induction products, electric woks, food steamers, countertop ovens, yogurt makers, food dehydrators, pressure cookers, coffee makers, blenders, rice dispensers, slow cookers, DoveWare cookware and bakeware, and toasters.

The company moved its headquarters to San Diego in 1996 and renamed the corporation Mirama Enterprises, Inc. However, it continues to sell products under its brand name, Aroma.

The company manufactures over 150 products, including rice cookers, multicookers, countertop cooking appliances, and various small kitchen appliances

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company manufactures over 150 products, including rice cookers, multicookers, countertop cooking appliances, and various small kitchen appliances.

Aroma Housewares initially focused on ovens and expanded to nine locations across San Diego and Los Angeles counties by 1981. In 1988, the company introduced its first electric product, the Aeromatic Turbo Oven. In 1992, Aroma added rice cookers, which became their most popular product. Over the years, the company has continued to innovate and expand its product line, solidifying its position as a leading American brand for rice cookers and other kitchen appliances.

Today, Aroma Housewares offers a diverse range of products, including rice cookers, multicookers, countertop cooking appliances, and various small kitchen appliances. Their product range extends beyond rice cookers to include multicookers, electric woks, hot pots, induction products, countertop ovens, food dehydrators, pressure cookers, coffee makers, slow cookers, and more.

The company's focus is on creating value and functionality that enriches everyday cooking experiences. With a commitment to eco-friendly practices and community enrichment, Aroma Housewares strives to make cooking easier and more enjoyable for busy individuals and families.

Aroma's rice cookers, in particular, have become a staple in many homes, known for their versatility, ease of use, and ability to cook perfect rice. The company offers a wide range of rice cooker models, from mini to large-capacity cookers, to suit different needs and cooking styles.

In addition to their focus on product innovation and functionality, Aroma Housewares also prioritizes quality and safety. The company holds its products to high manufacturing standards and ensures they meet the highest quality and safety expectations.

With their extensive product line, commitment to quality, and focus on enriching cooking experiences, Aroma Housewares has established itself as a trusted and leading brand in the kitchen appliance space.

Aroma is the world's first smart rice cooker, using AI technology to cook rice and offer multilingual voice control

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers, with its headquarters in San Diego.

Aroma introduced its first electric product in 1988, the Aeromatic Turbo Oven, and added rice cookers to its product line in 1992, which quickly became their most popular item. The company has since expanded its product range to include multicookers and various countertop cooking appliances, such as electric woks and hot pots.

While I cannot find specific information about Aroma being the world's first smart rice cooker, I did find that Aroma rice cookers offer smart-cook presets to cook a wide variety of dishes with the press of a button. Their rice cookers have features such as Sensor Logic Technology, which automatically controls the internal temperature throughout the cooking cycle to ensure optimal texture and flavor.

Aroma's rice cookers also offer a range of preset functions, including White Rice, Brown Rice, Steam, Flash Rice, and Slow Cook, allowing users to prepare various dishes, including meats, vegetables, soups, and stews. The company's products are designed with today's busy schedules in mind, aiming to enrich everyday cooking experiences by providing value and functionality.

Aroma's rice cookers have received numerous positive reviews, with customers praising their rice cooking capability, ease of use, and versatility. The cookers are also appreciated for their ability to deliver consistent results, simple instructions, and good value for money.

The company has a reputation for innovative designs and product development, working with factories worldwide

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a family-owned cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company has a reputation for innovative designs and product development, working with factories worldwide.

Aroma Housewares was founded in 1977 to meet the growing demand for rice cookers and steamers in the United States. The company initially focused on ovens and expanded to nine locations across San Diego and Los Angeles counties by 1981. In 1988, Aroma introduced its first electric product, the Aeromatic Turbo Oven.

Aroma's product line has expanded over the years to include a diverse range of kitchenware and appliances. They introduced rice cookers in 1992, which became their most popular product. Today, the company manufactures over 150 products, including big and small rice cookers, slow cookers, food dehydrators, and more.

Aroma Housewares is committed to creating value and functionality that enriches everyday cooking experiences. Their products are designed to be both easy to use and durable, making it possible for anyone to cook amazing dishes with ease.

While Aroma Housewares is a US-based manufacturer, they work with factories worldwide. Their products, including rice cookers, are manufactured in China and then imported and shipped to the United States. The company upholds high manufacturing standards and ensures the highest quality for its products.

Aroma Housewares was originally founded under the Vitantonio Manufacturing Company, which produced waffle makers and small home appliances

Aroma Housewares, also known as Mirama Enterprises, Inc, was founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers and other kitchen appliances.

Aroma Housewares was originally founded under the Vitantonio Manufacturing Company, which was established by Angelo Vitantonio in 1906. Vitantonio was a supplier of waffle irons, pasta makers, and other gourmet housewares. The company was based in Eastlake, Ohio, and had a reputation for producing high-quality products that were often featured in upscale catalogs such as Williams-Sonoma.

In 1995, Vitantonio was acquired by Kadee Products Ltd., a company owned by Hank Kassigkeit and George Bielert. Kadee Products' parent company, Kadee Management, purchased all the assets of Vitantonio from Society Bank. At the time, Vitantonio was in financial distress, and the new owners planned to expand the product line and distribution. They intended to use Kadee's engineering staff and financial resources to expand Vitantonio's line of Mickey Mouse-licensed waffle irons, popcorn poppers, pasta makers, grills, and other products.

However, by 1999, there were questions about the status of Vitantonio, with some sources indicating that it had become a subsidiary of Kadee Products, while others suggested it was defunct. The company's website and email address were no longer active, and the phone number was out of service. Despite this uncertainty, Vitantonio's products, particularly their waffle irons and pasta makers, continued to be sought after and well-regarded by consumers.

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