Lacome Paris Singer: Who's The Voice Behind The Cologne Ad?

French perfume and cosmetics house Lancôme Paris has released several commercials for its fragrances, featuring songs by various artists. The singers and songs featured in Lancôme's commercials include Hannah Grace, whose song Praise You was featured in a Lancôme commercial starring actress Julia Roberts; Death in Vegas, whose song was featured in a commercial for Lancôme's L’Absolu Rouge Ruby Cream lipstick; and Sia, whose song was featured in a 2020-2021 commercial for the Lancôme IDÔLE fragrance starring Zendaya.

Zendaya sings for Lancôme

Zendaya, the American actress, model, and singer, has lent her talents to Lancôme for their IDÔLE fragrance commercial. The commercial, titled 'Unstoppable Today', features Zendaya riding a horse through the streets of Los Angeles, with a bottle of the fragrance by her side. The campaign was designed to target a younger set of consumers, and Zendaya's involvement is a testament to her influence and appeal among that demographic.

In the commercial, Zendaya is seen wearing a long dress as she rides a horse through the city, with the background music provided by the song 'Unstoppable' by Sia. The fragrance itself is described as a warm blend of spring flowers, earthy patchouli, and vanilla. This blend has garnered fans of all ages and quickly rose to iconic status.

Zendaya's involvement in the Lancôme IDÔLE fragrance campaign extends beyond her appearance in the commercial. She was named the beauty brand's newest global ambassador in February, and in a behind-the-scenes interview, she shared her thoughts on what an idol means to her. Zendaya stated, "I personally think that an idol — and who your idol should be — is yourself really. An idol is whatever definition that you want to make it for yourself. I think it’s important to make it for yourself and not allow people to define what it is for you."

Zendaya's role as a global ambassador for Lancôme is a significant addition to her already impressive resume. She has been busy with various projects, including starring in Marvel Studios' "Spider-Man: Far From Home" and HBO's hit show, "Euphoria". Her partnership with Lancôme showcases her versatility and influence in the fashion and beauty industries, in addition to her successful acting career.

Julia Roberts stars in Lancôme campaigns

Julia Roberts has been an ambassador for Lancôme since 2009 and has appeared in several campaigns for the brand. In 2018, she starred in a short film to promote the company's popular fragrance, La vie est belle. The film was directed by French filmmaker Bruno Aveillan and showed Roberts walking through a crowd of elegantly dressed guests at the Trocadero esplanade in Paris before being splashed by a water sculpture, which she then goes to play in. The film aimed to encourage consumers to share their happiness with others.

Roberts has also appeared in other films for La Vie Est Belle in 2012 and 2016 and supported the brand's Write Her Future initiative, tackling female illiteracy. In 2024, she starred in a Lancôme TV commercial for their La Vie Est Belle women's fragrance, which was partly filmed in Paris and told viewers that "Every Moment Together is a Gift".

In addition to Roberts, Lancôme has enlisted several other actresses as ambassadors, including Zendaya, Lupita Nyong'o, Penelope Cruz, and Lily Collins.

Lancôme's La Vie Est Belle

La Vie Est Belle, which translates to "Life is Beautiful", is a popular fragrance by Lancôme. It was introduced in 2012 with Julia Roberts as its muse. The scent is a warm blend of spring flowers, earthy patchouli, and vanilla, with notes of Arabian jasmine and sweet citrus. It quickly garnered fans of all ages and rose to icon status. For 11 years, Roberts has led countless campaigns and has embodied the fragrance’s namesake proverb: Life is beautiful.

La Vie Est Belle is the best-selling fragrance in Lancôme's historic market, France. It has been described as an enticing and feminine fragrance, blending floral notes with earthy tones. The campaign for the fragrance was shot by fashion photographer Mario Sorrenti and included a short film by rising director Emmanuel Adje, featuring a reimagined version of "What a Wonderful World" sung by women.

In 2024, Lancôme released a new chapter of La Vie Est Belle, La vie est belle L’Elixir, with Roberts once again as the face of the campaign. The new scent is a floral woody gourmand, crafted by Master Perfumers Antoine Maisondieu and Christophe Raynaud, and described as "a new symbol of floral modernity". The campaign was directed by Academy Award winner Damien Chazelle and shot on 35mm film. It captures Roberts in a defining moment as she chooses her own path, gazing over Paris from the Arc de Triomphe.

Lancôme's Idôle fragrance

The Idôle fragrance is part of Lancôme's campaign to target a younger set of consumers. The brand ambassador for this fragrance is Zendaya, who is known for her roles in "Euphoria" and "Spider-Man: Far From Home." In the commercial for Idôle, Zendaya is seen riding a horse through the Los Angeles cityscape with a bottle of the fragrance by her side.

The Idôle fragrance has received mostly positive reviews, with many customers complimenting its scent, longevity, and floral design. Some customers have expressed concerns about the stability of the bottle, as it has a very thin base and can be easily knocked over. Overall, the fragrance has been well-received and is considered a sophisticated and modern scent by many.

In addition to the original Idôle Eau de Parfum, Lancôme has expanded the range to include several other products:

• Idôle Eau de Toilette: Combines notes of green tea, Rose Damascena essence, and bergamot.
• Idôle Now: A luminous floral perfume with notes of upcycled rose, Malaysian orchid, and vanilla.
• Idôle Nectar: A multifaceted rose essence with gourmand notes of caramel popcorn and bourbon vanilla.
• Idôle Aura: A comforting and energizing fragrance with floral notes of rose and jasmine accented by salted vanilla.

Lancôme's L’Absolu Rouge Ruby Cream

Lancôme's L'Absolu Rouge Ruby Cream lipstick collection is an ultra-pigmented, long-lasting, and creamy formula that promises to provide absolute precision in just one application. The lipstick is designed with a crystal-shaped bullet, inspired by red rubies, which maintains its shape for up to 30 applications. The formula includes moisturising Pro-Xylane and vitamin E, rose flower extracts, natural sesame oils, and tourmaline to ensure comfortable, hydrating, and long-wearing coverage.

The collection includes 12 shades, ranging from rose and nude to red, with special packaging offered for a limited time for shades 001 Bad Blood Ruby, 002 Queen Ruby, and 003 Kiss Me Ruby. The unique dry pigment colour formula helps produce brilliant colour payoff in just one swipe. The entire collection includes:

001 Bad Blood Ruby

002 Queen Ruby

003 Kiss Me Ruby

473 RubieZ

364 Hot Pink Ruby

214 Rosewood Ruby

306 Vintage Ruby

Coeur De Rubis

133 Sunrise Ruby

481 Pigeon Blood Ruby

314 Ruby Star

356 Black Prince Ruby

The L'Absolu Rouge Ruby Cream lipstick in 473 RubieZ was named by Lancôme's muse, Zendaya Coleman, who replaced the "s" with her lucky "Z". This shade embodies a classic true red colour.

The application tips provided by Lancôme PRO Makeup Artist German Moyano include ensuring lips are hydrated, exfoliated, and primed with a small amount of foundation before applying the lipstick. For a fuller lip look, you can overline your lips with Le Lip Liner. Fill in a quarter of the way from the edge of the mouth towards the centre with the liner, then apply the lipstick. For extra-long-lasting wear, set with a light dusting of loose setting powder or a setting spray before applying a second coat of lipstick.

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