Lance Carson
Dior's newest fragrance, Joy, features Hollywood actress Jennifer Lawrence in its ad campaign. The campaign, directed by her frequent collaborator, Francis Lawrence, showcases Lawrence diving into a pool, lounging under the sun, and floating in a pool beneath the stars, all while expressing the emotion of the scent. The commercial, set to the tune of She's a Rainbow by the Rolling Stones, combines high fashion, a glamorous setting, and Lawrence's natural beauty and spontaneity to appeal to younger women who may not typically use fragrances.
| Characteristics | Values |
|---|---|
| Name of the girl in the commercial | Jennifer Lawrence |
| Profession | Actor/Actress |
| Commercial details | Commercial for Dior's new fragrance, Joy |
| Commercial release date | 2018 |
| Commercial director | Francis Lawrence |
| Commercial music | "She's a Rainbow" by The Rolling Stones |
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What You'll Learn
Jennifer Lawrence is the face of Dior's Joy fragrance
Lawrence, known for her down-to-earth personality and award-winning film career, was chosen as the face of Joy to help introduce a new audience to the Dior brand. According to industry experts, Lawrence exudes spontaneity, natural beauty, and whimsy—attributes that align with the Joy brand and fragrance. The choice of Lawrence as the face of Joy is strategic, as the fragrance is aimed at millennials who are less inclined to use fragrances than past generations.
The actress has been working with Dior since 2012, but her role as the face of Joy brings their collaboration to a deeper level. In an interview, Lawrence shared that she was fortunate to have some input in the creation of the fragrance. She notes that essential oils, like rose, were her go-to scents before her collaboration with Dior. Lawrence also mentioned that she has never really liked strong perfumes and prefers more natural fragrances, which is what Joy by Dior offers.
The commercial for Joy by Dior was directed by Lawrence's frequent collaborator, Francis Lawrence (no relation), who also directed her 2018 film, Red Sparrow. The campaign video features Lawrence expressing the emotion of the scent through various scenes, including lounging under the sun, kissing a lover underwater, swimming with jellyfish, and floating in a pool beneath the stars. Overall, the campaign and fragrance capture the essence of Jennifer Lawrence and evoke the notion of fleeting, spontaneously bursting bubbles of pure joy.
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The campaign is directed by frequent collaborator, Francis Lawrence
The newest Joy fragrance commercial by Dior features Hollywood's third highest-paid actress, Jennifer Lawrence. The campaign is directed by frequent collaborator, Francis Lawrence (no relation). The pair have worked together previously on the 2018 film Red Sparrow, and the Hunger Games franchise.
The campaign is an ode to high fashion, with a combination of A-list superstar Jennifer Lawrence, a music track from the Rolling Stones, and a glamorous setting in the Hollywood Hills. The commercial for the fragrance features Lawrence diving gracefully into a pool, as well as lounging poolside in a white corset and a flowy white gown. The actress is also seen kissing a lover underwater, swimming with jellyfish, and floating in a pool beneath the stars.
The campaign was shot in Los Angeles, with a large crew, giving it the feel of a short film. The fragrance is Dior's first in almost two decades and is aimed at millennials who are not as inclined to use fragrances as past generations. The choice of Jennifer Lawrence as the face of Joy is intended to help introduce a new audience to the Dior brand, as well as embody the fragrance's name and spirit of jubilation.
The campaign is directed by Francis Lawrence, who is known for his work on Red Sparrow and the Hunger Games films. He has collaborated with Jennifer Lawrence multiple times, and their partnership brings a unique vision to the campaign. The combination of Francis' direction and Jennifer's performance creates a timeless and elegant atmosphere that aligns with the Dior brand.
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The commercial features a music track from the Rolling Stones
The newest Joy fragrance commercial by Dior features Jennifer Lawrence as the face of the campaign. The commercial film, directed by Francis Lawrence, shows the actress dressed in a flowy white gown expressing the emotion of the scent by diving into a pool in slow motion, lounging under the sun, kissing a lover underwater, swimming with jellyfish, and floating in a pool beneath the stars. The commercial features the music track "She's a Rainbow" by the Rolling Stones.
The choice of Jennifer Lawrence as the face of the fragrance was a strategic one, as the award-winning actress is known for her down-to-earth personality and relatability, especially among millennials, the target audience for the fragrance. Lawrence's fans might also assume that the fragrance's name is linked to her Oscar-nominated role in the 2015 film Joy, in which she portrayed entrepreneur Joy Mangano. However, according to Yann Musquin, the international marketing director of Dior Fragrances, the scent's moniker came from a fundamental tenet at the house of Dior: to make women feel not just beautiful, but happy.
The combination of the superstar actress, the Rolling Stones' music, and the glamorous setting in the Hollywood Hills created an elegant, timeless, and rich atmosphere for the commercial, staying true to the Dior brand. The commercial's production company, Anonymous Content, and director Francis Lawrence, who has frequently collaborated with Jennifer Lawrence, contributed to the overall aesthetic and feel of the campaign.
The use of "She's a Rainbow" by the Rolling Stones in the commercial adds to the joyful and whimsical vibe of the campaign. The song's lyrics, "Ooh, wah wah la la la", create a catchy and memorable tune that enhances the visual elements of the advertisement. The Rolling Stones' track complements the theme of the commercial, which aims to capture the remarkable feeling of joy and offer an olfactive interpretation of light through the fragrance.
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Dior's first fragrance launch in almost two decades
The Joy campaign is an ode to high fashion, with its A-list superstar, a music track from the Rolling Stones, and a glamorous setting in the Hollywood Hills. The commercial, directed by Francis Lawrence, features Jennifer Lawrence expressing the emotion of the scent through a series of elegant scenes, including diving into a pool in slow motion, lounging under the sun, and kissing a lover underwater.
The choice of Lawrence as the face of Joy is a strategic one. Not only does she exude the fragrance's desired attributes, but she also has a long-standing relationship with the Dior brand. She has previously been the face of Dior's 2018 cruise campaign and this year's ready-to-wear collection. By choosing a relatable and well-loved celebrity ambassador like Lawrence, Dior aims to appeal to a new generation of women who have yet to embrace luxury scents.
The launch of Joy by Dior is a significant event, as it marks the brand's first major pillar-scent launch since J'adore, which was released nearly 20 years ago. J'adore, created by master perfumer Calice Becker, became an instant top seller for the house, known for its elegant and timeless fragrance and unique bottle design. With Joy, Dior is hoping to recreate the success of J'adore by appealing to a new generation of women with a fresh and whimsical scent.
Dior has a long history of creating iconic fragrances that have stood the test of time. From the classic Miss Dior, which was first launched in 1947, to the bold and modern Poison in 1985, Dior perfumes have always been synonymous with luxury, glamour, and sophistication. With Joy, Dior continues its legacy of creating unique and memorable fragrances that capture the essence of femininity and elegance.
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The scent is described as a woodsy floral
The newest Joy fragrance commercial by Dior features Hollywood actress Jennifer Lawrence. The commercial is directed by Francis Lawrence (no relation) and is set to the tune of "She's a Rainbow" by The Rolling Stones. In the advertisement, Lawrence is seen expressing the emotion of the scent by diving gracefully into a pool, lounging under the sun, kissing a lover underwater, swimming with jellyfish, and floating in a pool beneath the stars.
The choice of Jennifer Lawrence as the face of Joy is strategic, as she embodies the attributes of spontaneity, natural beauty, and whimsy that are aligned with the brand and fragrance. The ad campaign combines a superstar, a glamorous setting, and a popular music track to create an elegant, timeless, and rich feel true to the Dior brand.
The commercial has received attention for its visuals and the popularity of its celebrity ambassador. It has also sparked interest in the fragrance industry, as it is Dior's first new main fragrance in nearly two decades. The combination of Lawrence's down-to-earth personality and award-winning film career makes her a relatable and appealing spokesperson for the target audience of younger women who have yet to embrace luxury scents.
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Frequently asked questions
Jennifer Lawrence is the face of the Joy fragrance by Dior.
The commercial is an ode to high fashion, with a combination of A-list superstar Jennifer Lawrence, a music track from the Rolling Stones, and a glamorous setting in the Hollywood Hills.
In the commercial, Jennifer takes a dip in the pool wearing a statement necklace and a slicked-back hairstyle. She also lounges poolside in a white corset and a sheer white dress.
The scent is described as a woodsy floral with notes of zested bergamot, jasmine, and sandalwood, as well as flowers, citrus, cedar, and musk.
The commercial was directed by Francis Lawrence (no relation), who also directed Jennifer Lawrence's 2018 film, Red Sparrow.
